Neal Ludevig is an American film and television producer, director, and writer based in New York City. He co-founded the Harlem Arts Festival in 2010 and co-founded Snarky Elephant Productions in 2023, where he serves as Chief Creative Officer.

Harlem Arts Festival

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In 2010, Ludevig co-founded the Harlem Arts Festival (HAF), a 501(c)(3) nonprofit arts organization, with J.J. El-Far and Chelsea Goding.[1][2] He served as Executive Director of the organization. The festival held annual events at Marcus Garvey Park in Harlem, presenting music, dance, theatre, and visual arts programming. Following a Kickstarter campaign, the festival debuted in 2012 and attracted coverage from The New York Times, The Daily News, and DNAInfo.[3][4][5] In its first five years, HAF presented more than 200 artists to more than 17,000 attendees.[6]

The organization received letters of support from Manhattan Borough President Gale Brewer, Congressman Charles Rangel, Councilman Mark Levine, and Speaker Melissa Mark-Viverito, among others.[6] On June 22, 2015, Congressman Rangel issued a Congressional Proclamation establishing "Harlem Arts Festival Day."[6] Ludevig and co-founder Chelsea Goding were recorded as part of the New York Public Library's Community Oral History Project, "A People's History of Harlem."[7]

50th Anniversary of the Harlem Cultural Festival

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In 2019, Ludevig co-produced and curated a concert series marking the 50th anniversary of the Harlem Cultural Festival, a series of free outdoor concerts held in Harlem in 1969 and later referred to as "Black Woodstock." Rolling Stone identified him as the primary curator and co-producer of the 50th-anniversary event, which was staged in partnership with concert producer Angela Gil.[8] Billboard also identified Ludevig as the curator of the New York edition of the event, which took place on August 17, 2019 at Marcus Garvey Park, with musical direction by Igmar Thomas.[9] The concerts were produced in association with City Parks Foundation's SummerStage, Future x Sounds, and Harlem Stage.[10][11]

Performers at the concerts included Freddie Stone (Sly & the Family Stone), Talib Kweli, Keyon Harrold, and Cory Henry, among others.[12] The events were covered by The New York Times, Rolling Stone, Time Out New York, and NPR.[13][14][15] The concerts were associated with the production of Summer of Soul (...Or, When the Revolution Could Not Be Televised), the 2021 documentary directed by Questlove.[16]

Film and television

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Snarky Elephant Productions

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In 2023, Ludevig co-founded Snarky Elephant Productions (SEP) with Vishaal Reddy, serving as Chief Creative Officer.[17] The company operates a filmmaker development program called the Snarky Elephant Incubator[18][19]

The short film Zari (2024), produced through the Incubator, won the Grand Jury Prize and Audience Award at NewFest and was subsequently broadcast on AMC+.[20] The feature Rangoli, co-produced by Ludevig and Reddy, received a $25,000 SFFILM Rainin Grant for screenwriting from SFFILM and the Kenneth Rainin Foundation in 2021.[21]

Bad Brown Kids (2026)

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Ludevig co-directed and co-produced Bad Brown Kids, a seven-episode vertical microdrama series with a South Asian ensemble cast. The series was created and written by Vishaal Reddy and Pulkit Datta and released across Instagram, YouTube, and TikTok in February 2026.[22]

Lillian, Next Door (2026)

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Ludevig serves as co-producer on Lillian, Next Door, a comedy-drama feature film starring Jane Alexander, who received four Academy Award nominations across her career and an Emmy nomination in 2025 for Severance. The film is directed by Janice Engel and written by Tim Atkin. It is produced through Snarky Elephant Productions alongside James Egan (Wild at Heart Films) and Thom Fitzgerald (Emotion Pictures), with international sales handled by WME Independent. Production began in April 2026 in Nova Scotia, Canada.[23][24]

All Dogs Go to Heaven (short film)

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Ludevig co-wrote the screenplay for All Dogs Go to Heaven, a short science fiction film directed by Sebastian C. Santisteban, in which he also appeared as an actor. Indie Shorts Mag reviewed the film in March 2025.[25]

Music production

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Ludevig served as executive producer for the debut album of the Revive Big Band, led by Igmar Thomas. The project was announced via a Kickstarter campaign in February 2021, raising over $81,000 from approximately 300 backers. The album features contributions from Talib Kweli, Cory Henry, Terrace Martin, Bilal, and Dr. Lonnie Smith, and is produced by Nicholas Payton.[26][27]

References

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  1. "Harlem Arts Festival Young Patrons". artnet News. March 20, 2015.
  2. "NYPL Community Oral History Project: Neal Ludevig and Chelsea Goding". New York Public Library.
  3. "Giving Ideas a Kick in the Wallet". The New York Times. February 17, 2012.
  4. "Inaugural Harlem Arts Festival Wants to Showcase Local Artists". DNAInfo New York. February 6, 2012.
  5. "Arts Festival for Harlem on the Way, Organizers Say". New York Daily News. March 20, 2012.
  6. 1 2 3 Harlem Arts Festival
  7. "NYPL Community Oral History Project: Neal Ludevig and Chelsea Goding". New York Public Library.
  8. "This 1969 Music Fest Has Been Called 'Black Woodstock.' Why Doesn't Anyone Remember?". Rolling Stone. August 9, 2019.
  9. "Lalah Hathaway Curates L.A. Edition of Future x Sounds Series: Exclusive". Billboard. July 16, 2019.
  10. "At 'Black Woodstock,' an All-Star Lineup Delivered Joy and Renewal to 300,000". The New York Times. August 15, 2019.
  11. "Black Woodstock 50 – All Of It". WNYC / NPR. August 15, 2019.
  12. "Black Woodstock 50 – All Of It". WNYC / NPR. August 15, 2019.
  13. "At 'Black Woodstock,' an All-Star Lineup Delivered Joy and Renewal to 300,000". The New York Times. August 15, 2019.
  14. "This 1969 Music Fest Has Been Called 'Black Woodstock.' Why Doesn't Anyone Remember?". Rolling Stone. August 9, 2019.
  15. "Black Woodstock 50th Anniversary Concert". Time Out New York. August 2019.
  16. "Faces of Entrepreneurship: Neal Ludevig, Founder of Moon31". The Nasdaq Center. June 9, 2021.
  17. "New Media Production Company, Snarky Elephant Productions, Launches Incubator with Top Entertainment Executives". PRWeb. February 21, 2023.
  18. Vourlias, Christopher (2025-10-07). "Animated Sci-Fi Dramedy 'Ancient China of Mars' Rockets to Rome's MIA Market With Offbeat Space Comedy About Immigrant Dream (EXCLUSIVE)". Variety. Retrieved 2026-04-26.
  19. "New Media Production Company Snarky Elephant Productions Launches 2024 Filmmaker Cohort". PRNewswire. March 22, 2024.
  20. "NewFest Unveils LGBTQ+ Shorts for AMC+ 'Future of Film' Pride Programming". Deadline Hollywood. May 2025.
  21. "SFFILM and Kenneth Rainin Foundation Announce Winners of Fall 2021 Rainin Grants". SFFILM. November 2021.
  22. "Snarky Elephant Productions Launches Vertical Comedy Series 'Bad Brown Kids'". Deadline Hollywood. February 2, 2026.
  23. "'Severance' Star and Four-Time Oscar Nominee Jane Alexander to Lead Comedy-Drama 'Lillian, Next Door,' WME Independent Boards Sales". Variety. April 9, 2026.
  24. "Production Scheduled for Canada on 'Lillian, Next Door' with Multiple Oscar Nominee Jane Alexander". Screen Daily. April 9, 2026.
  25. "All Dogs Go to Heaven: Dystopian Sci-Fi About a Very Convenient Chip". Indie Shorts Mag. March 21, 2025.
  26. "Revive Big Band Launches Black History Month Kickstarter for All-Star Album". Live for Live Music. February 4, 2021.
  27. "Igmar Thomas & the Revive Big Band Announces Kickstarter Campaign". PRWeb. February 2021.
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