Draft:Natural Intelligence (company)

Submission declined on 26 January 2026 by Rich Smith (talk).

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Declined by Rich Smith 5 months ago. Last edited by EarwigBot 4 months ago.

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Natural Intelligence is a technology company.^[1]^[2] It is based in Tel Aviv.^[3]^[4]

The company operates comparison websites across various sectors, including personal finance and insurance.^[1]^[5]^[6]

Reports have described Natural Intelligence as using paid search advertising to drive traffic to its comparison websites.^[1]^[5]^[7]

History

The company was founded in 2009.^[3]^[1] It has been described as self-funded (bootstrapped), without external venture capital investment.^[3]^[1] In 2022, Jonathan Edelshaim was appointed chief executive officer, replacing founder Nir Greenberg, who became executive chairman.^[3]

Business operations

Reports have described the company’s model as connecting consumers with brands through comparison websites.^[7]^[6]

Acquisitions

In 2017, Natural Intelligence acquired Cappsool.^[8] In 2019, it acquired Sidelines and Tipstrr.^[4]^[6]

References

1 2 3 4 5 "תעשיית אתרי ההשוואות הסודית שמגלגלת מיליארד דולר בשנה". Globes (in Hebrew). 30 December 2021. Retrieved 26 January 2026.
↑ "Natural Intelligence acquires sports betting start up Sidelines". SBC Americas. 13 March 2019. Retrieved 26 January 2026.
1 2 3 4 "Natural Intelligence appoints Jonathan Edelshaim as CEO". CalcalistTech (CTech). 3 August 2022. Retrieved 26 January 2026.
1 2 "Natural Intelligence stays off the Sidelines with new acquisition". SBC News. 13 March 2019. Retrieved 26 January 2026.
1 2 "Google forces Webpals to wind down in Israel". Globes. 13 July 2022. Retrieved 26 January 2026.
1 2 3 "Natural Intelligence acquires tipping platform Tipstrr". iGaming Business. 10 December 2019. Retrieved 26 January 2026.
1 2 "Natural Intelligence is already working on integrating "agentic ads" into major AI platforms". CalcalistTech (CTech). Retrieved 26 January 2026.
↑ "חברת Natural Intelligence הישראלית רכשה את חברת Cappsool". Calcalist (in Hebrew). 22 March 2017. Retrieved 26 January 2026.

[Globes2021-1] 1 2 3 4 5 "תעשיית אתרי ההשוואות הסודית שמגלגלת מיליארד דולר בשנה". Globes (in Hebrew). 30 December 2021. Retrieved 26 January 2026.

[SBCAmericasSidelines2019-2] "Natural Intelligence acquires sports betting start up Sidelines". SBC Americas. 13 March 2019. Retrieved 26 January 2026.

[CTechCEO2022-3] 1 2 3 4 "Natural Intelligence appoints Jonathan Edelshaim as CEO". CalcalistTech (CTech). 3 August 2022. Retrieved 26 January 2026.

[SBCNewsSidelines2019-4] 1 2 "Natural Intelligence stays off the Sidelines with new acquisition". SBC News. 13 March 2019. Retrieved 26 January 2026.

[GlobesWebpals2022-5] 1 2 "Google forces Webpals to wind down in Israel". Globes. 13 July 2022. Retrieved 26 January 2026.

[iGBTipstrr2019-6] 1 2 3 "Natural Intelligence acquires tipping platform Tipstrr". iGaming Business. 10 December 2019. Retrieved 26 January 2026.

[CTechAgenticAds-7] 1 2 "Natural Intelligence is already working on integrating "agentic ads" into major AI platforms". CalcalistTech (CTech). Retrieved 26 January 2026.

[CalcalistCappsool2017-8] "חברת Natural Intelligence הישראלית רכשה את חברת Cappsool". Calcalist (in Hebrew). 22 March 2017. Retrieved 26 January 2026.

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