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Submission declined on 24 February 2026 by Absurdum4242 (talk). This draft is not written from a neutral point of view. Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove:
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Submission declined on 31 December 2025 by Josedimaria (talk). This draft reads like an advertisement. Wikipedia is an encyclopedia, not a platform for promotion or marketing. Drafts that are exclusively promotional may be deleted without notice.
Declined by Josedimaria 5 months ago.Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove:
Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. If you have a conflict of interest (e.g. you are the subject, an employee, or a relative) or are being paid to edit, you must disclose this to comply with Wikipedia's Terms of Use. | |
Comment: As per previous reviewer, still reads WAY too much like an advertisement, as do a lot of the sources cited. It would be a lot easier to approve this draft if it was written in a neutral tone, and used more straight news type sources rather than puff pieces. Good luck 👍 Absurdum4242 (talk) 13:21, 24 February 2026 (UTC)
- Comment: Some parts of the article reads like an advert or promotion. Jôhola 07:45, 31 December 2025 (UTC)
Castlery is a Singaporean direct-to-consumer (DTC) furniture retailer. The company designs and sells furniture for living rooms, bedrooms, and dining areas, as well as home accessories such as rugs and lighting, through its website and physical showrooms. Castlery operates in Singapore, Australia, the United States, Canada, and the United Kingdom.[1][2]
History
editCastlery was established in 2013 in Singapore as an online-only furniture business operating out of a 900-square-foot factory basement warehouse in Ubi.[2] The company adopted a direct-to-consumer model to manage production and oversee quality control while reducing reliance on intermediaries.[1]
The company later expanded from an online-only model to include physical showrooms in Singapore and overseas.
Milestones
editIn 2014, Castlery opened their first overseas sourcing office in Shenzhen.[3]
In 2017, the company launched Castlery Feat, a collection developed with six international design teams: British designers James Harrison and Phil Procter, Australian designer Charles Wilson, Italian designer Paolo Cappello, Polish designer Krystian Kowalski, and the Spanish duo Clara del Portillo and Alex Selma from the studio Yonoh.[4]
In 2021, the company was listed by SimilarWeb as one of the fastest-growing digital home furniture companies in the United States with website traffic of 8.4 million, a year-over-year increase of 1,989%.[5]
In 2022, Castlery opened a 100,000-square-foot regional distribution center in New Jersey.[6]
In 2023, the company reached its 10th year of operations and reported the sale of its one millionth product since its founding.[7]
Overseas expansion
editCastlery expanded internationally in 2017 with the launch of its digital store in Australia, followed by its entry into the United States market in 2019.[1]
In April 2025, the company expanded into Canada, introducing e-commerce operations across Toronto, Vancouver, Edmonton, and Calgary.[8]
In July 2025, Castlery launched its e-commerce platform in the United Kingdom and opened a pop-up at the London Design Festival in September, marking its entry into the European market.[9]
Showrooms
editIn 2015, Castlery opened its first Experience Center at Delta House, expanding its showroom space from 7,000 to 12,000-square-feet.[2]
In 2018, the company relocated to an 11,000-square-foot showroom in Jit Poh building in Tanjong Pagar.[3]
In 2021, Castlery opened a flagship showroom at Liat Towers on Orchard Road in Singapore. The two-storey showroom spans approximately 24,000-square-feet and displays over 500 furniture items.[3]
In 2024, the company opened a showroom at Supa Centa Moore Park in Sydney, Australia. The 6,200-square-foot space includes 17 room settings.[10][11]
In August 2025, Castlery opened a second showroom in Australia, located in Fortitude Valley, Brisbane.[12]
Operations and infrastructure
editLogistics and supply chain management
editCastlery manages aspects of its design, supply chain, and delivery operations internally. As of 2025, the company operates in over 100 cities across Singapore, Australia, the United States, Canada, and the United Kingdom.[13]
In February 2025, Castlery signed a 10-year agreement with logistics provider Maersk to provide end-to-end solutions covering ocean freight, intermodal transportation, distribution, and warehousing.[14]
Payments
editCastlery adopted Stripe Terminal across its online and offline channels to support payment processing and reconciliation. Following initial implementation in Singapore and Australia, the system was expanded to the United States in 2019. The company also implemented Stripe Radar, including the use of 3-D Secure 2 for high-risk transactions.[15]
Awards and recognition
editCastlery has received design and consumer awards in Singapore and internationally.
In 2026, Castlery received three iF Design Award recognitions in the product design category for the Mori Sofa Collection, the Lira Performance Fabric Dining Chair, and the Hugg Coffee Table Collection.[16][17]
In November 2025, the company received Japan's Good Design Award (G-Mark) for the Hugg Collection, which includes coffee tables with nested ottomans.[18][19]
The company's products have also been featured in international media. The Jonathan Leather Sofa was named “Best Leather Couch” by Forbes Vetted in 2025,[20] and the Dalton Storage Bed Frame was listed in the Esquire Home Awards 2024.[21]
Since 2020, Castlery has been ranked among top furniture and home décor brands in Expat Living Singapore's annual Readers’ Choice Awards.[22][23][24][25][26][27]
References
edit- 1 2 3 "Castlery | Inspiring Stories | Enterprise Singapore". www.enterprisesg.gov.sg.
- 1 2 3 "Homegrown furniture brand Castlery opens a new wing at Delta House". TODAY.
- 1 2 3 "Castlery co-founder Declan Ee on lessons in business, pandemic growth and furnishing the homes of an entire generation". CNA Luxury.
- ↑ "Shopping: Castlery Feat series of furniture in collaboration with well-known designers". Home & Decor Singapore. 2017-05-31.
- ↑ Thomas, Alex Bitter, Ellen. "These were the 100 hottest digital brands of 2021, according to Similarweb data". Business Insider.
{{cite web}}: CS1 maint: multiple names: authors list (link) - ↑ Moore, Kaleigh. "How Furniture Brands And Manufacturers Are Coping With Ongoing Supply Chain Strain". Forbes. Archived from the original on 2024-07-08.
- ↑ "Castlery opens global office headquarters in SG". Marketing-Interactive. 2023-06-26.
- ↑ Musick, Spencer (2025-04-22). "Castlery enters Canadian market with e-commerce launch in four cities - Furniture Today". Furniture Today.
- ↑ Nguyen, My (2025-07-22). "Singapore-based furniture brand Castlery enters the UK". Inside Retail Asia.
- ↑ Yusof, Helmi (2024-07-11). "Declan Ee: Designing across continents". The Business Times.
- ↑ Bishop, Jen (2024-05-06). "New furniture showroom for Sydney as Castlery opens at Moore Park". The Interiors Addict.
- ↑ "Singapore-founded, direct-to-consumer furniture brand Castlery opens its first Queensland showroom in Fortitude Valley". www.indailyqld.com.au. 2025-08-27.
- ↑ "Castlery brings Singaporean flair to UK with London pop-up and online launch". www.interiordaily.com. 2025-07-24.
- ↑ "Maersk and Castlery forge partnership on freight and integrated logistics services for 10 years, supporting Castlery's global growth plans". www.maersk.com.
- ↑ "Castlery Accepts In-Person and Online Payments and Expands to the US | Stripe". stripe.com.
- ↑ "iF Design - Explore all winners of the iF DESIGN AWARD. Gain insight into the best designs of the year, the winners of the iF DESIGN AWARD GOLD". ifdesign.com.
- ↑ "Castlery wins three iF Design Awards for furniture collections". www.interiordaily.com. 2026-03-16.
- ↑ "Enabling Village celebrates 10 years, Castlery wins design award". The Straits Times. 2025-11-21. ISSN 0585-3923.
- ↑ "Coffee table set". GOOD DESIGN AWARD (in Traditional Chinese).
- ↑ Damarwala, Sholeen. "Best Couches 2025 | Tested - Forbes Vetted". Forbes. Archived from the original on 2025-12-13.
- ↑ "The 2024 Esquire Home Awards". Esquire. 2024-04-02.
- ↑ Living, Expat (2025-03-17). "READERS' CHOICE AWARDS 2025 WINNERS". Moving To Singapore? Essential Guide - Expat Living in Singapore.
- ↑ Living, Expat (2024-02-29). "Our Readers' Choice Awards 2024 Winners!". Moving To Singapore? Essential Guide - Expat Living in Singapore.
- ↑ Living, Expat (2023-03-06). "READERS' CHOICE AWARDS 2023 WINNERS!". Moving To Singapore? Essential Guide - Expat Living in Singapore.
- ↑ Living, Expat (2022-01-03). "READERS' CHOICE AWARDS 2022 WINNERS". Moving To Singapore? Essential Guide - Expat Living in Singapore.
- ↑ Living, Expat (2022-01-12). "READERS' CHOICE AWARDS 2021 WINNERS". Moving To Singapore? Essential Guide - Expat Living in Singapore.
- ↑ Living, Expat (2020-01-06). "Readers' Choice Awards results are in!".
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