| Headquarters | Greenville, North Carolina |
|---|---|
Founder | Jimmy Donaldson |
CEO | Jeffrey Housenbold |
| Subsidiaries | |
| Staff | 700 |
| Website | https://www.mrbeastjobs.com/ |
Beast Industries is an American media, consumer products, and entertainment conglomerate founded by internet personality and entrepreneur Jimmy Donaldson, better known as MrBeast. The company is responsible for Donaldson's content production operations, as well as Feastables, ViewStats, Beast Games, and Lunchly.[1][2]
History
editBeast Industries was founded by Jimmy Donaldson, known online as MrBeast.[3][4]
In 2023, Jeffrey Housenbold became chief executive officer of Beast Industries.[5][6]
In January 2026, Beast Industries received a $200 million investment from BitMine Immersion Technologies at a reported valuation of $5 billion.[7][8]
In February 2026, Beast Industries acquired the financial technology company Step.[9][10] Later that month, Housenbold stated that the company was seeking to reduce its reliance on Donaldson's personal brand and operate as a broader entertainment platform.[6]
Operations
editBeast Industries operates businesses in digital media, consumer products, entertainment, and financial technology.[3][4][6]
The company oversees the production and distribution of MrBeast content.[3][4] It also owns and operates several consumer-facing brands, including Feastables, a snack food company, and Lunchly, a packaged lunch brand.[3][4]
As of 2026, Beast Industries employed approximately 700 people.[3] The company is headquartered in Greenville, North Carolina.[3][11]
According to chief executive officer Jeffrey Housenbold, Beast Industries operates as a holding company for Donaldson's business ventures and brands.[6]
Controversies
editWorking conditions
editFormer employees accused founder Jimmy Donaldson of fostering a difficult workplace. Editor Matt Turner told The New York Times that during his time working for Donaldson between February 2018 and September 2019 he was berated almost daily, called a "retard", and often left uncredited for his edits.[12] Insider reported that Turner described the same allegations in a 2018 video and in an October 2019 Twitter thread.[13]
Another editor, Nate Anderson, said he left after one week in 2018 because of what he viewed as unreasonable expectations and later received death threats from fans after sharing his experience.[12][13] Nine additional former employees similarly stated that Donaldson could be generous but that his demeanor shifted when the cameras were off.[12][13] Donaldson rejected the accusations, saying that the company maintains high standards without being toxic, and he said he paid Turner $10,000 and recommended him for another job when his contract ended.[14]
Class action lawsuit
editIn September 2024, five former contestants on Beast Games filed a class action lawsuit in Los Angeles County Superior Court against Donaldson, Amazon, and the show's production partners.[15] They alleged chronic mistreatment on set, including sexual harassment, unsafe conditions, and unpaid expenses.[16][17] The plaintiffs also said they were pressured to sign illegal contracts and submit false paperwork in order to secure Nevada tax credits for the production.[18]
Lawsuit by former employee
editIn April 2026, Beast Industries was sued by former employee Lorrayne Mavromatis, who accused his company of years of sexual harassment, gender discrimination, and wrongful termination after she became a mother. She also accused the company of demeaning treatment. The company denied these allegations.[19][20]
See also
editReferences
edit- ↑ "TIME100 Most Influential Companies 2025: Beast Industries". TIME. 2025-06-26. Retrieved 2026-06-14.
- ↑ "How valuable MrBeast's Beast Industries has become and what it means for fans". The Times of India. 2025-12-06. ISSN 0971-8257. Retrieved 2026-06-14.
- 1 2 3 4 5 6 Mercante, Alyssa (2026-04-14). "MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren't the right fit". Digiday. Retrieved 2026-06-14.
- 1 2 3 4 Tremayne-Pengelly, Alexandra (2025-12-04). "MrBeast's Media Empire Expands Far Beyond YouTube". Observer. Retrieved 2026-06-14.
- ↑ Pringle, Eleanor. "Before hiring his now-CEO, MrBeast insisted the Silicon Valley investor meet his mom". Fortune. Retrieved 2026-06-14.
- 1 2 3 4 "Beast Industries CEO: We're moving away from an individual to building an entertainment platform". CNBC. 2026-02-26. Retrieved 2026-06-14.
- ↑ Hajric, Vildana. "MrBeast Nabs $200 Million Investment From Tom Lee's Bitmine".
{{cite news}}: CS1 maint: url-status (link) - ↑ Conlon, Sean (2026-01-15). "MrBeast platform gets $200 million investment from Tom Lee's Bitmine". CNBC. Retrieved 2026-06-14.
- ↑ Sow, Dominic (2026-02-10). "Beast Industries Signals Major Fintech Entry with Acquisition of Teen Banking App Step". FF News | Fintech Finance. Retrieved 2026-06-14.
- ↑ Silberling, Amanda (2026-02-09). "MrBeast's company buys Gen Z-focused fintech app Step". TechCrunch. Retrieved 2026-06-14.
- ↑ "TIME100 Most Influential Companies 2026: Taming MrBeast". TIME. 2026-04-30. Retrieved 2026-06-14.
- 1 2 3 Lorenz, Taylor (May 4, 2021). "Mr. Beast, YouTube Star, Wants to Take Over the Business World". The New York Times. ISSN 0362-4331. Archived from the original on May 4, 2021. Retrieved May 5, 2021.
- 1 2 3 Asarch, Steven. "Former employees of YouTuber MrBeast alleged the star created a toxic work environment where he berated and belittled staff, report says". Insider. Archived from the original on February 24, 2022. Retrieved May 5, 2021.
- ↑ Dickson, EJ (April 19, 2022). "Is MrBeast for Real? Inside the Outrageous World of YouTube's Cash-Happy Stunt King". Rolling Stone. Archived from the original on April 20, 2022. Retrieved July 7, 2023.
- ↑ "Beast Games allegations 'blown out of proportion' says YouTuber". BBC News. November 26, 2024. Archived from the original on December 13, 2024. Retrieved February 1, 2025.
- ↑ Spangler, Todd (September 18, 2024). "MrBeast, Amazon Sued by Contestants on 'Beast Games' Competition Show, With Allegations Including Sexual Harassment and 'Chronic Mistreatment'". Variety. Archived from the original on November 25, 2024. Retrieved October 27, 2024.
- ↑ Kircher, Madison Malone (September 18, 2024). "'Beast Games' Contestants File Lawsuit Claiming 'Dangerous Conditions' on Set". The New York Times. Archived from the original on November 22, 2024. Retrieved October 27, 2024.
- ↑ Patten, Dominic (September 18, 2024). "MrBeast & Amazon Hit With Sexual Harassment, Wages & Nevada Tax Credits-Scamming Class Action Suit By Game Show Contestants". Deadline. Archived from the original on 22 September 2024. Retrieved October 6, 2024.
- ↑ Charalambous, Peter (April 23, 2026). "MrBeast's company sued over alleged sexual harassment, wrongful termination". ABC News. Retrieved 2026-04-27.
- ↑ Gupta, Alisha Haridasani; Kircher, Madison Malone (2026-04-22). "Former Employee Sues MrBeast's Company, Alleging Harassment". The New York Times. ISSN 0362-4331. Retrieved 2026-04-27.