Submission declined on 15 July 2026 by Stuartyeates (talk).
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Comment: I don't read finnish, but these sources don't appear to be independent to me. Stuartyeates (talk) 08:15, 15 July 2026 (UTC)
| Type | Private |
|---|---|
| Industry | Staffing services |
| Founded | 1999 |
| Founder | Markus Oksa, Mikko Leppänen |
| Headquarters | Helsinki |
| Services | Personnel solutions, Outsourcing, Employer of Record services, Expanding to Finland, Learning Solutions, Global Work, Experts and Management level solutions |
| Revenue | 355 M€ (2025) |
Number of employees | 6191 ((FTE) 2025) |
| Parent | Bravedo |
| Subsidiaries | Saranen Consulting, Arffman, Momentous, Finland Relocation Services, Plugo, Medimanageri |
| Website | https://www.barona.fi/en/ |
Barona is a Finnish work-life-focused company providing services including Staffing solutions, Outsourcing, training, consulting, and workforce transition services. It is one of Finland's largest employers, employing thousands of people across more than ten industries, including manufacturing, construction, logistics, retail, hospitality, finance and accounting, and information technology.[1] [2] In 2025, the company had 6,191 full-time equivalent (FTE) employees. Barona is also an adult education provider and recruits international workers to Finland. [3]
In Finland, Barona operates in approximately 30 locations. In addition to Finland, the company operates in Sweden, Norway, Estonia, Poland, Slovakia, and Spain. In 2025, Barona's revenue was approximately €355 million. The company is Finland's largest staffing services provider. [3]
Barona is part of the Bravedo Group. Bravedo Oy is Barona's largest shareholder, and the majority owners of Bravedo are its executive management and other employees. [3]
History
editThe company was founded in 1999 by Markus Oksa and Mikko Leppänen. Its business initially focused on meeting the labour needs of the construction industry in the Ostrobothnia region, but it soon expanded into other sectors.
Barona has also sought to address labour shortages across various industries by recruiting internationally. The company began recruiting workers from the Philippines in the early 2000s.[4][5]
In the winter of 2025–2026, Barona's founder Markus Oksa returned as the company's Chief Executive Officer. In December 2025, the parent company Bravedo also strengthened its ownership base when the mutual pension insurance company Ilmarinen acquired shares in Bravedo as a new investor, and the mutual pension insurance company Elo increased its ownership stake. At the same time, Bravedo increased its ownership interest in the accommodation provider Forenom to more than 50%.[6][7]
Operations and corporate structure
editBarona is a 100% finnish-owned company. Its services include personnel solutions, outsourcing, Employer of Record (EOR)-services, expanding to Finland, learning solutions, global work, experts and management level solutions. [2]
Barona subsidiaries
editBarona's subsidiaries include Saranen Consulting, which provides workforce training services; Momentous, which focuses on executive search and leadership assessment; Arffman, which specializes in training services for immigrants; and Finland Relocation Services, Finland's leading provider of relocation services. [2]
Bravedo group
editBarona is part of the Bravedo Group, which comprises more than 30 companies providing workforce, technology, and social and healthcare services. The combined annual revenue of the Bravedo Group exceeds €700 million.[8]
Company management
editBarona's Chief Executive Officer is the company's founder, Markus Oksa.The Chairman of the Board is Juko Hakala. [3]
Responsibility
editEmployment
editIn 2025, more than 16,000 people found employment through Barona. The company hired more than 2,700 new employees under the age of 30 during the year, and 39% of its workforce was under the age of 30. [3]
International recruitment
editBarona is a significant recruiter of international workers to Finland and the Nordic countries. In 2025, the company recruited 174 employees from abroad. [3]
Wellbeing
editIn 2025, Barona reported a 17% reduction in short-term sickness absences and a 41% reduction in disability risk compared with the previous year. [3]
Climate
editIn 2025, Barona adopted science-based climate targets. The company aims to reduce its Scope 1 and 2 greenhouse gas emissions by 58.8% and Scope 3 emissions by 35% by 2035. [3]
References
edit- ↑ Saarinen, Mirjami; Felt, Erkka (2025-09-07). "Talouselämä selvitti: Tässä ovat Suomen 100 suurinta työnantajaa". Talouselämä (in Finnish). Retrieved 2026-07-13.
- 1 2 3 "Barona". Barona. Retrieved 2026-07-13.
- 1 2 3 4 5 6 7 8 Responsibility Report 2025 (PDF) (Report). Barona. 2026-06-08. Retrieved 2026-07-13.
- ↑ "International Recruitment". Barona. Retrieved 2026-07-13.
- ↑ Heiskanen, Mirva (2018-08-10). "Barona on rekrytoinut jo 250 hoito- ja ravintola-alan ihmistä Filippiineiltä". Talouselämä (in Finnish). Retrieved 2026-07-13.
- ↑ Somersalmi, Jaakko; Vilen, Markus; Hietala, Raimo (2026-01-29). "EY-Parthenon supports Bravedo in strengthening its ownership structure". www.ey.com. Retrieved 2026-07-13.
- ↑ "Ilmarinen ja Elo sijoittavat Bravedoon – Bravedon omistusosuus Forenomista kasvaa". Barona (in Finnish). Retrieved 2026-07-13.
- ↑ "About Bravedo". www.bravedo.fi. Retrieved 2026-07-13.
External links
edit[[:Category:Recruit (company)]] [[:Category:Staffing]] [[:Category:Outsourcing companies]]
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