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Andy El-Bayeh (also published as Andrew El-Bayeh)[1] Australian marketing executive and the co-founder and chief executive officer of the communications agency Example.[2][3]
Career
editEl-Bayeh joined Merivale in 2011 as group venue marketing manager.[1] Merivale promoted him to marketing director in 2015, and he left the company at the end of 2016.[1][4][5]
In 2017, El-Bayeh co-founded the agency Example with Rebecca Jarvie-Gibbs, with whom he had previously worked at Merivale.[5][2] The agency launched in June 2017, specialising at the time in public relations for the hospitality, lifestyle and travel sectors, and later broadened into brand, creative and communications work.[6][7] In 2019, El-Bayeh and Jarvie-Gibbs opened Example House, a co-working space in Rushcutters Bay, Sydney.[8]
In April 2020, Example began a pro-bono initiative, named Good Example, for hospitality, travel and entertainment businesses affected by the COVID-19 pandemic.[9][10] In September 2025, Example partnered with Accor to launch Table For, an in-house food and beverage group for the Pacific, as its founding creative partner.[3][11] In 2025, El-Bayeh relocated to Dubai to lead the agency's Middle East operations, and Example opened its Dubai office in November 2025.[12][2][3]
Awards and honours
editEl-Bayeh and Jarvie-Gibbs won the PR, Media and Events category of the 2021 Sydney Young Entrepreneur of the Year Awards.[12]
References
edit- 1 2 3 Jones, Steve (10 September 2015). "Merivale appoints new marketing director as hospitality firm ramps up content division". Mumbrella.
- 1 2 3 Khatu, Ishwari (24 November 2025). "Example expands into the Middle East with new Dubai office". Campaign Middle East.
- 1 2 3 Lee, Natasha (24 November 2025). "Example launches Middle East office as demand for culture-led hospitality surges". Mediaweek.
- ↑ Young, Andy. "Merivale adds to marketing team". The Shout.
- 1 2 "From marketing at Merivale to the emergence of Example". AdNews.
- ↑ Dawson, Abigail (6 June 2017). "New PR and marketing agency Example launches". Mumbrella.
- ↑ Oommen, Anup (6 May 2026). "Example strengthens strategy leadership amid global demand for earned-first brand building". Campaign Middle East.
- ↑ "Rebecca Gibbs on co-founding Example". Habitus Living.
- ↑ Wilkinson, Zoe (8 April 2020). "PR agency Example offers its services pro-bono to the hospitality, travel and entertainment industries". Mumbrella.
- ↑ "Local marketing agency lends a hand to travel and hospitality brands". Travel Weekly. 14 April 2020.
- ↑ "Accor unites hospitality heavyweights to launch dedicated F&B group". Hotel Management. 25 September 2025.
- 1 2 Ogg, Matt (24 November 2025). "Culture agency Example taps into Middle East tourism and hospitality market with new Dubai office". Business News Australia.