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Submission declined on 9 March 2026 by Pythoncoder (talk).
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Declined by Mcmatter 3 months ago.
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Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. J ByrneTD (talk) 14:02, 9 March 2026 (UTC)
Company type | Private |
|---|---|
| Industry | Out-of-home advertising |
| Founded | 1997 |
| Services | Out-of-home advertising, DOOH, billboard advertising, airport advertising, transport advertising, street furniture, mall media |
| Website | www |
Alliance Media is a privately held international out-of-home advertising (OOH) company founded in 1997.[1][2] The company operates as both an outdoor media owner and an OOH agency, managing 25,000 OOH sites.[3][4]
History
editAlliance Media was founded in 1997 around a model of providing bus shelters to commuters, with the shelters funded through advertising revenue. The arrangement brought together city councils, advertisers, and the company, which is where the name "Alliance" came from. Coca-Cola was its first advertising client.[1] The company later expanded into billboard advertising and other OOH formats across multiple countries.
Operations
editAlliance Media owns and operates its own advertising inventory, selling space directly to clients. Its formats include static and digital billboards, airport displays, bus and rail advertising, street furniture, and mall advertising.[1]
Recognition
editAlliance Media has received several industry awards:
- Best Media Owner Africa at the 2017 MOST Awards, rising from third place the previous year to first.[5]
- Best Out of Home Media Owner in South Africa and Best Media Owner in Africa at the 2018 MOST Awards, competing against 25 OOH companies.[6][7]
- PMR Africa Diamond Award for Best Billboard Company in Botswana, 2017.[8]
- PMR Africa Diamond Arrow for Best Outdoor Advertising Company in Zambia, 2017.[3]
- Overall winner in the OOH category at the PMR Awards in Namibia, 2019, having received the award for over ten consecutive years.[9][10]
- Featured in the Superbrands East Africa publication across multiple editions.[1]
Notable campaigns
editIn October 2025, Goldman Sachs used Alliance Media's network in Kuwait City for a digital out-of-home campaign timed to the opening of its Kuwait office. The campaign ran across commercial sites in key areas of the city.[11]
Industry participation
editAlliance Media joined the World Out of Home Organization (WOO) in 2023.[12] Greg Benatar, the company's managing director, spoke at the WOO Africa Forum in Cape Town in March 2024, which was the organisation's first in-person event on the continent.[4][13]
References
edit- 1 2 3 4 "Alliance Media – Superbrands East Africa Volume 8". Superbrands East Africa. Superbrands International. pp. 16–17. Retrieved 2026-02-24.
- ↑ "OOH Directory 2026". Campaign Middle East. Motivate Media Group. November 2025. p. 7. Retrieved 2026-03-17.
- 1 2 "Alliance Media Zambia awarded Best Outdoor Advertising Company". media update. 29 May 2017. Retrieved 2026-03-17.
- 1 2 "Dawn Rowlands and Greg Benatar to speak at WOO's first Africa event". Bizcommunity. 29 January 2024. Retrieved 2026-03-17.
- ↑ "Alliance Media voted Best Media Owner Africa at 2017 MOST Awards". media update. 18 September 2017. Retrieved 2026-03-17.
- ↑ "Alliance Media Scoops First Place At The MOST Awards 2018". Modern Marketing. 26 September 2018. Retrieved 2026-03-17.
- ↑ "MOST Awards Past Winners". Arena Events. Retrieved 2026-03-17.
- ↑ "Alliance Media wins Best Billboard Company". media update. 7 February 2017. Retrieved 2026-03-17.
- ↑ "Alliance wins Best OOH Company in Namibia". media update. 7 March 2019. Retrieved 2026-03-17.
- ↑ "Alliance Media Scoops Best OOH Company Award in Namibia". Modern Marketing. 1 March 2019. Retrieved 2026-03-17.
- ↑ "Goldman Sachs leverages DOOH for Kuwait market entry". Campaign Middle East. Motivate Media Group. January 2026. Retrieved 2026-03-17.
- ↑ "WOO 8 New Members Includes DOmedia". OOH Today. November 2023. Retrieved 2026-03-17.
- ↑ "Top dentsu and Alliance Media Execs at WOO's Africa Forum". OOH Today. 31 January 2024. Retrieved 2026-03-17.
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