Wikipedia

DoubleVerify

DoubleVerify (NYSE: DV), or DoubleVerify Holdings, Inc., is a publicly traded software company that provides measurement technology, data, and services for digital advertising.[1] Founded in 2008 and headquartered in New York City, the company works with advertisers, agencies, and publishers.[2] It has offices in North America, EMEA, LATAM, and APAC.[3]

Overview

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DoubleVerify is a technology company that provides digital advertising measurement, data, and services.[4] Its products are used to assess whether ads are delivered according to specified criteria, including factors such as viewability, “attention,” and invalid traffic.[5] [6] The technology is used across channels including websites, mobile applications, connected television, and social media platforms.[7] [8] [9] [10]

DoubleVerify has also released a product called AI Verification, which evaluates the impact of AI web crawlers and "bots" on ad campaigns, and technology to identify "AI slop" websites.[11] [12]

History

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DoubleVerify was founded in 2008.[13] In 2010, the company introduced software related to brand safety, followed by the release of viewability measurement tools in 2013 and fraud detection services in 2014.[14] [15] The company's data and products are used across platforms, including Facebook, YouTube, TikTok, Roku, and NBCUniversal.[8] [16] [17] [18] [19] [20]

In 2017, Providence Equity Partners acquired a controlling interest in the company.[21] In 2021, DoubleVerify listed on the New York Stock Exchange.[22] The company has completed acquisitions in recent years, including Scibids in July 2023 and Rockerbox in February 2025. [4] [23]

References

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  1. ↑ "DoubleVerify IPO". Forbes. April 21, 2021. Retrieved May 8, 2026.
  2. ↑ "DoubleVerify Customers". TechCrunch. October 28, 2020. Retrieved May 8, 2026.
  3. ↑ "Locations". DoubleVerify. Retrieved May 8, 2026.
  4. 1 2 "Exclusive: DoubleVerify to acquire Rockerbox in $85M deal". Axios. February 26, 2025. Retrieved May 8, 2026.
  5. ↑ Anthony Vargas (April 20, 2023). "DoubleVerify Hires SVP To Establish Attention As The New Viewability Score". AdExchanger. Retrieved May 8, 2026.
  6. ↑ "DoubleVerify Exposes 86% Increase In Invalid Traffic Driven By AI Crawlers & Scrapers". B&T. January 14, 2025. Retrieved May 8, 2026.
  7. ↑ David Bloom (January 6, 2026). "DoubleVerify Taps IMDB Data To Improve Streaming-TV Brand Safety". Forbes. Retrieved May 8, 2026.
  8. 1 2 Ronan Shields (December 19, 2018). "Facebook Expands Partnership With DoubleVerify for Viewability and Fraud Measurement on Stories' Video Ads". Adweek. Retrieved May 8, 2026.
  9. ↑ Sage Lazzaro (August 29, 2024). "Generative AI is accelerating the spread of fake reviews and malicious apps". Fortune. Retrieved May 8, 2026.
  10. ↑ Kate Knibbs (January 15, 2025). "That Sports News Story You Clicked on Could Be AI Slop". Wired. Retrieved May 8, 2026.
  11. ↑ Laurie Sullivan (November 4, 2025). "In Industry First, DoubleVerify Will Validate Non-Human Agent Traffic". MediaPost. Retrieved May 8, 2026.
  12. ↑ Asa Hiken (November 6, 2025). "Emerging technology trends brands and agencies need to know about right now". Ad Age. Retrieved May 8, 2026.
  13. ↑ Christopher Heine (August 23, 2017). "Providence Equity Has Reportedly Invested $200 Million in DoubleVerify". Adweek. Retrieved May 8, 2026.
  14. ↑ "DoubleVerify CEO Netzer On The Verification Space And BrandShield". AdExchanger. January 5, 2010. Retrieved May 8, 2026.
  15. ↑ Ryan Joe (March 17, 2021). "DoubleVerify Reveals Financials As Company Files S-1". AdExchanger. Retrieved May 8, 2026.
  16. ↑ Jessica Hammers (December 14, 2023). "YouTube reinforces brand safety for growing Shorts format". Marketing Dive. Retrieved May 8, 2026.
  17. ↑ Andrew Hutchinson (December 10, 2025). "TikTok Partners With DoubleVerify To Offer More Ad Performance Insight". Social Media Today. Retrieved May 8, 2026.
  18. ↑ George Winslow (November 5, 2025). "Roku, DoubleVerify Report Substantial Drop in Falsified Ad Impressions". TV Technology. Retrieved May 8, 2026.
  19. ↑ George Winslow (March 12, 2024). "DoubleVerify, NBCUniversal Expand Partnership". TV Technology. Retrieved May 8, 2026.
  20. ↑ Peter Adams (November 15, 2021). "DoubleVerify acquires OpenSlate to strengthen CTV, social video targeting". Marketing Dive. Retrieved May 8, 2026.
  21. ↑ Alexandra Bruell (August 23, 2017). "Providence Acquires Majority Stake in DoubleVerify". The Wall Street Journal. Retrieved May 8, 2026.
  22. ↑ "Providence-backed DoubleVerify's shares jumps 30% in NYSE debut". Reuters. April 21, 2021. Retrieved May 8, 2026.
  23. ↑ Lara O'Reilly (July 31, 2023). "Ad verification company DoubleVerify to acquire AI firm Scibids in $125 million deal". Business Insider. Retrieved May 8, 2026.
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