ComeOn Group is an online gambling company headquartered in St. Julian's, Malta. Established in 2008 in Stockholm, Sweden, it operates casino and sports betting websites under several brands in regulated markets across Europe and Ontario. The company runs its services on a proprietary technology platform and employs over 550 people as of 2024.[1][2][3][4][5]
Company type | Private |
|---|---|
| Industry | Online gambling |
| Founded | 2008 in Stockholm, Sweden |
| Headquarters | , Malta |
Area served | Sweden, Finland, Denmark, Norway, Poland, Netherlands, Germany, Ontario (Canada) |
Key people | Juergen Reutter (CEO) |
| Products | online casino, sports betting |
Number of employees | 550 (2024) |
| Website | www |
History
editComeOn Group was founded in 2008 in Stockholm, Sweden. Its first brand, ComeOn!, launched in 2010 with casino games and sports betting.[1][6]
In November 2017, Swedish gaming operator Cherry AB acquired ComeOn Group for €280 million.[7][8]
The following year, ComeOn Group purchased the Get Lucky brand.[9][10]
Juergen Reutter replaced Lahcene Merzoug as chief executive officer in 2020.[11][12][13]
The company entered the regulated Ontario market with sports betting in 2024 and moved its sportsbook operations to Graz, Austria.[14][15][16][17]
In October 2024, Cherry AB, owned by the private equity firm Bridgepoint, announced that it was exploring a sale of ComeOn Group as part of a strategic review.[1][18][19][20][21]
Operations
editComeOn Group operates a portfolio of around 15 online casino and sports betting brands tailored to local markets. The flagship ComeOn! brand is active in most of the company’s licensed jurisdictions, excluding Germany. Hajper operates exclusively in Sweden, Sunmaker serves the German market.[1][22]
The company has offices in Malta, London, Stockholm, Umeå, Katowice, Gibraltar, and Graz.[14][23][24]
Governance
editComeOn Group utilizes a centralized governance structure responsible for overseeing product development, regulatory compliance, and operational performance across all licensed markets. The company operates under a multi-brand operating model supported by shared technology and service hubs. Strategic decisions are coordinated through cross-functional leadership teams covering product, compliance, commercial operations, and technology. This structure allows for the localization of brand offerings while simultaneously maintaining unified standards for responsible gambling, platform security, and regulatory reporting across various jurisdictions. To further strengthen its in-house technology capabilities, ComeOn Group acquired Arland Technologies, an Austrian sportsbook technology company. This acquisition supports the group’s centralized governance model by enabling greater control over its proprietary sportsbook platform and enhancing the efficiency of cross-market operations.[25][26][27]
References
edit- 1 2 3 4 Crowley, Amy-Jo (October 24, 2024). "Swedish gaming group Cherry weighs sale of ComeOn, sources say". Reuters. Retrieved December 3, 2025.
- ↑ Kayed, Viktor (November 4, 2024). "ComeOn Group becomes latest member of NOGA". SBCNews. Retrieved December 3, 2025.
- ↑ Šimić, Ivan (December 17, 2024). "Astralis announces partnership with ComeOn Group". Esports Insider. Retrieved December 3, 2025.
- ↑ "ComeOn". iGaming Express. Retrieved December 3, 2025.
- ↑ Elliott, Martyn (November 2, 2023). "ComeOn Group: becoming a tier one sports betting operator". CasinoBeats. Retrieved December 3, 2025.
- ↑ Orme-Claye, Ted (September 14, 2022). "Bragg supports ComeOn Group's Dutch igaming launch". SBCNews. Retrieved December 3, 2025.
- ↑ "Cherry AB confirms full €280 million acquisition of ComeOn". SBCNews. May 15, 2017. Retrieved December 3, 2025.
- ↑ "Cherry acquires remaining shares in ComeOn". iGB. December 12, 2016. Retrieved December 3, 2025.
- ↑ "Cherry AB Annual Report 2017" (PDF). Cherry AB. 2018. Retrieved December 3, 2025.
- ↑ Darkin, Stewart (May 3, 2018). "Strong Q1 for Cherry ahead of 'eventful year'". CasinoBeats. Retrieved December 3, 2025.
- ↑ Evans, Jake (December 3, 2020). "Juergen Reutter replaces Lahcene Merzoug as ComeOn Group CEO". EGR. Retrieved December 3, 2025.
- ↑ Narayan, Niji (December 9, 2020). "ComeOn Appoints Juergen Reutter as its New CEO". European Gaming Industry News. Retrieved December 3, 2025.
- ↑ O'Boyle, Daniel (December 7, 2020). "ComeOn appoints MoPlay founder Reutter as new CEO". iGB. Retrieved December 3, 2025.
- 1 2 Sale, Jessie (October 30, 2024). "ComeOn Austria sportsbook hub the 'central gravity' of development". SBCNews. Retrieved December 3, 2025.
- ↑ Levy, Joe (October 24, 2024). "Exclusive: ComeOn Group opens new sportsbook hub in Austria". EGR. Retrieved December 3, 2025.
- ↑ Nightingale, Tom (November 8, 2024). "ComeOn Group adds sportsbook to Ontario offering". Canadian Gaming Business. Retrieved December 3, 2025.
- ↑ "ComeOn Group's Sportsbook hub in Austria relocates to new office space to facilitate further growth". Mynewsdesk. ComeOn Group. October 25, 2024. Retrieved December 3, 2025.
- ↑ K., Johnny (October 25, 2024). "Cherry AB Considers Selling ComeOn Group Amid Market Challenges". World Casino News. Retrieved December 3, 2025.
- ↑ Streeter, Joe (October 25, 2024). "Report: Cherry AB eyes ComeOn Gaming sale". CasinoBeats. Retrieved December 3, 2025.
- ↑ Narayan, Niji (October 29, 2024). "Swedish Gaming Group Cherry Weighs Sale of ComeOn". European Gaming Industry News. Retrieved December 3, 2025.
- ↑ Macedo, Nicole (October 25, 2024). "Cherry AB in preparations to sell ComeOn Group". iGB. Retrieved December 3, 2025.
- ↑ K., Johnny (May 27, 2024). "ComeOn Group Enhances Personalization Strategy with Optimove Partnership to Boost Sports Betting Growth". World Casino News. Retrieved December 3, 2025.
- ↑ "ComeOn Group". Glassdoor. Retrieved December 3, 2025.
- ↑ "Comeon Group". MeetFrank. Retrieved December 3, 2025.
- ↑ Warowny, Sebastian (October 28, 2024). "ComeOn Group Relocates Sportsbook Hub in Austria". iGaming Express. Retrieved December 3, 2025.
- ↑ Miller, George (October 28, 2024). "ComeOn Group's Sportsbook hub in Austria relocates to new office space to facilitate further growth". European Gaming Industry News. Retrieved December 3, 2025.
- ↑ "Focus on regulated growth" (PDF). 2024. Retrieved December 3, 2025.