Buck Mason is an American clothing brand founded in Venice, California, in 2013 by Erik Allen Ford and Sasha Koehn.[1][2][3] Buck Mason sells men's and women's apparel online and through 33 brick and mortar retail locations in the US.[4] Buck Mason produces casual basics like t-shirts, denim jeans, blazers, chino pants, and button-up shirts.

Buck Mason
Company type
Private
IndustryRetail, e-commerce
Founded2013
Founders
  • Erik Allen Ford
  • Sasha Koehn
Headquarters
Los Angeles, California
,
United States
ProductsMen's clothing, Women's clothing
Websitebuckmason.com

History

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In April 2015, Ford and Koehn appeared on the 6th season of Shark Tank and rejected an offer from Robert Herjavec.[5]

In 2016 the brand received its initial nationwide publicity via GQ when Tom Brady was photographed wearing a Buck Mason t-shirt for its Man of the Year feature.[6][7][8][9][10] Since then, the brand has been recommended by publications such as Vogue, New York magazine, and Wirecutter.[11] Buck Mason opened its first physical store in 2015 on Abbot Kinney Boulevard in Venice, Los Angeles.

Manufacturing

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Buck Mason produces some Made in USA t-shirts and jeans, while the majority of its manufacturing is international. In 2023, Buck Mason formed the Buck Mason Knitting Mill by purchasing the 150-year-old Mohnton Knitting Mills in Berks County, Pennsylvania.[11] The facility includes a knitting mill in Shillington, Pennsylvania, and a sewing factory in Mohnton, Pennsylvania. Amidst the acquisition, many of the mill’s original employees were retained.[12] As of 2023, about 300,000 of the 500,000 t-shirts the brand sells annually are made in the US from American-made fabric.[13]

Collaborations

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In 2023, Buck Mason partnered with Eddie Bauer to produce a collection of Responsible Down Standard down-filled jackets, pants and accessories.[14][15] In 2024 Buck Mason collaborated with J. Mueser on collection of Ivy-inspired tailoring (two lightweight suits and a tuxedo) made at the J. Mueser sartoria in Naples, Italy.[16] In 2025 Buck Mason collaborated with J. Press on a collection of traditional Americana menswear.[17][18] In 2025 Buck Mason collaborated with Lee on a version of the iconic 101J jean jacket made with Japanese selvedge denim and artwork from Studio Shibuya inspired by the rockabilly Yokohama Twistin’ Club.[19][20] Lee and Buck Mason collaborated on a six-piece capsule collection.[21][22] English shoemaker Sanders collaborated with Buck Mason on chukka boots and Prince Albert style loafers.[23]

References

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  1. "Buck Mason Has Turned a California School Bus Into a Roving Boutique". Condé Nast Traveler. Condé Nast. Retrieved 24 October 2017.
  2. "Our Stores". Buck Mason. 4 January 2023. Retrieved 4 January 2023.
  3. "Buck Mason, a Venice Menswear Store Tailored to the Way Guys Want to Shop". LA Weekly. Retrieved 24 October 2017.
  4. Ruben, Howard (June 26, 2024). "Buck Mason opens third Chicago-area store". Retail Dive.
  5. "Buck Mason Shark Tank Update – Shark Tank Season 6". Shark Tank Blog. 2024-10-09. Retrieved 2026-04-24.
  6. "Tom Brady's Exclusive GQ Men of the Year Photo Shoot". GQ. Retrieved 20 October 2017.
  7. "Why a new men's clothing label turned down an offer from 'Shark Tank'". Business Insider. Retrieved 2017-07-06.
  8. Laura, Sherman. "The Benefits of a Better Men's T-Shirt". Wall Street Journal. Retrieved 1 January 2014.
  9. "Fashion Startups Aspire To Be The Anti-Bonobos". Fast Company.
  10. "The Layering Piece Every Guy Should Own". Esquire.
  11. 1 2 Cook, Grace (2023-08-27). "Can the T-Shirt Be Perfected?". The New York Times. ISSN 0362-4331. Retrieved 2023-10-11.
  12. Wolf, Paula (2023-06-21). "Clothing brand Buck Mason moves into knitting mills vacated by Stitch Fix". LVB. Retrieved 2023-10-11.
  13. Cook, Grace (27 August 2023). "Can the T-Shirt Be Perfected?". The New York Times.
  14. Myaing, Bob (2023-10-16). "Buck Mason Revives Original 1940s Eddie Bauer Down Outerwear". Field Mag. Retrieved 2023-10-18.
  15. "Buck Mason Just Revived the Vintage Jacket of Your Dreams". GQ. GQ. 2023-10-12. Retrieved 2023-10-18.
  16. Sandoval, Paolo (May 15, 2024). "Buck Mason's Just-Launched Summer Suiting Collab Prioritizes Quality". Inside Hook.
  17. J. Press and Buck Mason's New Collab Is Pure Americana Trishna Rikhy, Esquire, 30 OCTOBER 2024
  18. BUCK MASON & J. PRESS JOIN FORCES FOR STYLISH MENSWEAR COLLECTION Maxim, BEAU HAYHOE, July 22, 2024
  19. Evans, Jonathan (February 25, 2025). "The Buck Mason x Lee Collaboration Just Went Global". Esquire.
  20. LEE AND BUCK MASON RELEASE CAPSULE DENIM COLLABORATION MR magazine, BRETT EDWARD STOUT, February 26, 2025
  21. Lee and Buck Mason just dropped some reimagined mid-century American classics — and tapped country singer Mark Wystrach to model OSCAR HARTZOG, Rolling Stone, FEBRUARY 22, 2025
  22. LEE AND BUCK MASON RELEASE CAPSULE DENIM COLLABORATION MR magazine, BBRETT EDWARD STOUT, February 26, 2025
  23. Sanders x Buck Mason
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