Bandhan Life Insurance Limited (formerly known as Aegon Life Insurance Company) is an Indian life insurance company offering individual and group insurance online and offline.[2][3] Founded in 2008, it is headquartered in Mumbai, India.

Bandhan Life Insurance Limited
FormerlyAegon Life Insurance Company
TypePrivate company
IndustryFinancial services
Insurance
Founded2008; 18 years ago (2008)
Founders
  • Aegon N.V.
  • Times Group
Headquarters,
Area served
India
Key people
Satishwar Balakrishnan (MD and CEO)[1]
ProductsInsurance
Owner
Websitewww.bandhanlife.com

Until 2024, it was a joint venture between Dutch Aegon N.V., a multinational insurance, pensions and asset management company and The Times Group (also called Bennett, Coleman & Co.)[4]

In February 2024, it was announced that the firm was acquired by Bandhan Financial Holdings Ltd.[5] On April 19, 2024, Aegon Life was officially rebranded as Bandhan Life.[6][7][8]

Corporate history

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In July 2006, AEGON and the Ranbaxy Group announced its intention to enter the insurance business in India. The partnership of AEGON, Religare & Bennett, Coleman & Company formed AEGON Religare Life Insurance Company Limited and launched in July 2008.[citation needed]

In 2015, Aegon increased its stake in the venture to 49% while Religare Enterprises announced it was exiting the venture[9][10] by selling its entire shareholding in the company, 44%, to Bennett, Coleman and Company, the holding company of the Times Group.[11] This led to the rebranding from Aegon Religare Life Insurance Company to Aegon Life Insurance Company.[4]

In September 2019, it partnered with Paytm to offer comprehensive insurance products.[12] In March 2020, the company entered into partnership with Flipkart to sell paperless life insurance policies on their platform.[13]

Recognition

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  • In 2019, Aegon Life Insurance was awarded as eBusiness Leader – Medium & Small at World BFSI Award by World BFSI Congress.[14]
  • Aegon Religare Life Insurance awarded as E-Business Leader by Indian Insurance Award in 2013.[15]
  • In 2025, Bandhan Life was certified as a Great Place to Work®.[16]

See also

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References

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  1. Sarkar, Brinda. "Aegon Life Insurance elevates Satishwar Balakrishnan as MD and CEO". The Economic Times.
  2. Saraswathy, M (21 September 2018). "After going 100% online, Aegon Life Insurance looks at slow, but steady growth path". Moneycontrol.com.
  3. Ray, Atmadip (23 July 2018). "Aegon Life to focus on term insurance for growth". The Times of India.
  4. 1 2 "Aegon Religare Life Insurance renamed as Aegon Life Insurance". The Economic Times. 7 December 2015.
  5. "Bandhan Financial Holdings completes acquisition of Aegon Life". CNBC TV 18. Retrieved 16 March 2024.
  6. www.ETBFSI.com. "Exclusive: Aegon Life to soon become Bandhan Life Insurance - ET BFSI". ETBFSI.com. Retrieved 19 April 2024.
  7. "Get Term Life Insurance Policy Online | Bandhan Life". www.bandhanlife.com. Retrieved 19 April 2024.
  8. "Aegon Life Insurance gets new identity, will now be called "Bandhan Life'". The Economic Times. 19 April 2024. ISSN 0013-0389. Retrieved 19 April 2024.
  9. "BCCL to buy out Religare stake in life insurer". Business Standard. 13 May 2015.
  10. "Religare to exit life insurance venture with Aegon". VCCircle. 26 September 2014.
  11. "BCCL to buy Religare's 44% stake in life insurer Aegon Religare". VCCircle. 14 May 2015.
  12. Sanghvi, Disha (29 September 2019). "Aegon Life to sell insurance through Paytm to strengthen digital presence". Livemint.
  13. "Flipkart teams up with Aegon to sell life insurance policies". Business Today. 16 March 2020.
  14. "World BFSI Award Winners 2019". Worldbfsicongress.com.
  15. "AEGON Religare Life Insurance awarded as E-Business Leader by Indian Insurance Award". Myinsuranceclub.com. 20 July 2013.
  16. "Bandhan Life Earns Great Place to Work® Certification". ANI News. Retrieved 16 April 2025.
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