Anchor bottlers are a soft drink manufacturer’s major bottlers around the world.[clarification needed] For example, The Coca-Cola Company employed the strategy of "anchor bottlers" to penetrate markets like China, Eastern Europe and Russia.
Notable anchor bottlers include:
- The Coca-Cola Company's anchor bottlers consist of many large multinational bottlers and major bottlers in the United States.
- The Pepsi Beverages subsidiary of PepsiCo is the company's anchor bottler for the North American market.
- The American Bottling Company, the bottling subsidiary of Keurig Dr Pepper, is the anchor bottler for most of the company's soda brands in the US.
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