Alejo Igoa (born 23 August 1996) is an Argentine YouTuber, actor, media personality, and businessman. He is the most-subscribed Spanish-language creator on YouTube, with more than 116 million subscribers.

Alejo Igoa
Igoa in 2024
Born (1996-08-23) 23 August 1996 (age 29)
EducationNational University of Rosario
OccupationsYouTuber, Actor, Internet Celebrity
YouTube information
Channel
Years active2014–present
Subscribers117 million
Views35.3 billion
Last updated: 15 Jun 2026

In March 2026, Igoa was recognized by Guinness World Records with two records: most subscribers for a Spanish-language channel on YouTube[1] and most subscribers for a Spanish-language entertainment channel on YouTube.[2]

That same year, he performed El Show de Alejo Igoa at the Movistar Arena in Buenos Aires, drawing more than 70,000 attendees across seven sold-out shows.[3]

He has the 11th-most-subscribed YouTube channel worldwide.[4]

Early life and education

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Alejo Igoa was born in Posadas, Argentina.[5] During his childhood, he was raised in Concepción de la Sierra, a small city located 90 km from Posadas, until the age of 17.[6] He later moved to Rosario to begin studying architecture, although he later decided to dedicate himself fully to digital content creation on YouTube.[7]

Career

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Mainly influenced by American digital content creators, Igoa uploaded his first video in 2014, titled "Solo sé vos mismo".[7] Due to the popularity his channel gained in a short period of time, in 2015 he was invited by the Israel Ministry of Tourism to travel to Tel Aviv and Jerusalem to promote tourism in Israel.[7]

In 2016, he was nominated at the 2016 Kids' Choice Awards Argentina|Kids' Choice Awards Argentina in the "Digital Revelation" category.[8] That same year, he made a brief guest appearance as an actor in the Nickelodeon youth series Kally's Mashup.[9] In 2017 and 2018, he received nominations at awards such as the Martín Fierro Digital Awards and the MTV MIAW Awards, in categories related to YouTube, social media and digital influence.[10][11][12]

After living for a time in Bogotá and Mexico City to expand his international presence,[13] in 2018 he was invited by Nickelodeon to attend the Kids' Choice Awards gala held in Los Angeles. In 2019, he won the Martín Fierro Digital Award for "Best YouTuber of the Year", at a ceremony held in Buenos Aires.[14][15]

In 2022, Igoa received YouTube's Diamond Creator Award after surpassing ten million subscribers on his channel.[16] That same year, the Argentine newspaper Clarín highlighted him for reaching one of the highest monthly view counts in the Spanish-speaking world.[7]

In early 2023, he surpassed twenty million subscribers,[17] and on 1 April, he was again recognized as "Best YouTuber of the Year" at the Martín Fierro Digital Awards, held in Neuquén.[18][19] In October, he was nominated at the Eliot Awards 2023 in Mexico City in the "Digital Leader" category,[20] and in December he reached thirty million subscribers, becoming the first Argentine YouTuber to achieve that milestone.[21][22]

On 26 December 2025, he became the first Spanish-language YouTube channel to reach 100 million subscribers, and the 15th channel worldwide to achieve the milestone.

In April 2026, Igoa performed El Show de Alejo Igoa at the Movistar Arena in Buenos Aires, where more than 70,000 people attended seven sold-out performances.[23][24] During one of the shows, he was presented with two Guinness World Records: most subscribers for a Spanish-language channel on YouTube and most subscribers for a Spanish-language entertainment channel on YouTube.[25][26]

As of May 2026, Igoa is the most-subscribed Spanish-language creator on YouTube and one of the most-subscribed YouTube channels worldwide.[27][28]

Awards and nominations

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Year Award Category Result Ref.
2016 Kids' Choice Awards Argentina Digital Revelation Nominated [29]
2017 Martín Fierro Awards Best of the most viewed on YouTube Nominated [30]
2018 MTV MIAW Awards God level Instagrammer: Argentina Nominated [31]
2019 Martín Fierro Awards Best YouTuber of the Year Won [32]
2022 Eliot Awards Digital Leader Won [33]
2023 Martín Fierro Awards Best YouTuber of the Year Won [34]
2026 Guinness World Records Most subscribers for a Spanish-language channel on YouTube Won [35]
Guinness World Records Most subscribers for a Spanish-language entertainment channel on YouTube Won [36]


References

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  1. "Most subscribers for a Spanish language channel on YouTube". Guinness World Records. Retrieved 22 May 2026.
  2. "Most subscribers for a Spanish language entertainment channel on YouTube". Guinness World Records. Retrieved 22 May 2026.
  3. "Alejo Igoa arrasó en vivo: más de 70 mil personas vibraron con sus shows y rompió récords". Ciudad Magazine (in Spanish). 6 April 2026. Retrieved 22 May 2026.
  4. "Top 100 YouTube Creators by Subscribers". Social Blade. Archived from the original on 4 April 2025. Retrieved 4 August 2025.
  5. "Alejo Igoa: el youtuber del momento que traspasó el mundo virtual". infobae. 12 September 2018. Retrieved 2 January 2024.
  6. "De Misiones al récord global: Alejo Igoa llegó a los 100 millones de seguidores en YouTube". Canal 12 Misiones. 28 December 2025. Retrieved 9 January 2026.
  7. 1 2 3 4 Popowski, Daniel (5 June 2022). "El fenómeno Alejo Igoa: del bullying en la escuela a ser un youtuber récord con sus videos en el mundo". Clarín. Retrieved 2 January 2024.
  8. "Los nominados a los premios Kids' Choice Awards de Argentina". infobae. Retrieved 2 January 2024.
  9. "Alejo Igoa: Un creador de contenido único en su tipo". El Informador. 9 January 2023. Retrieved 3 July 2025.
  10. "Premios Martín Fierro Digital: todos los nominados". Clarín. 15 March 2018. Retrieved 2 January 2024.
  11. "MTV MIAW 2017 Nominations List: Maluma, J Balvin Lead Nods Of Millennial Awards". Latin Times. 25 April 2017. Retrieved 2 January 2024.
  12. "Premios MTV Miaw 2018: todos los nominados". La Nación. 17 April 2018. Retrieved 2 January 2024.
  13. "¿Quién es Alejo Igoa? El youtuber misionero de 25 años que hoy triunfa en el mundo entero". Revista Gente. 8 June 2022. Retrieved 2 January 2024.
  14. "Alejo Igoa premiado como el mejor youtuber en los Premios Martín Fierro Digital". Primera Edición. 23 December 2019. Retrieved 2 January 2024.
  15. "Todos los ganadores de los premios Martín Fierro Digital 2019". infobae. 21 December 2019. Retrieved 2 January 2024.
  16. "Conocé más a Alejo Igoa, el youtuber del momento". La Nación (Paraguay). Retrieved 2 January 2024.
  17. "A los 26, Alejo Igoa tiene el canal de YouTube más visto de América Latina". Perfil. 28 January 2023. Retrieved 3 January 2024.
  18. "Se entregaron los Martin Fierro Digital: el oro compartido y todos los ganadores de la noche". infobae. 1 April 2023. Retrieved 2 January 2024.
  19. "Alejo Igoa fue galardonado con el Martín Fierro Digital 2023". Ciudad Magazine (in Spanish). 5 April 2023. Retrieved 2 January 2024.
  20. Juárez, Paola (20 October 2023). "Lista completa de los ganadores a los Eliot Awards 2023". Glamour. Retrieved 3 January 2024.
  21. "Alejo Igoa hace historia al ser el primer youtuber argentino en alcanzar 30 millones de suscriptores". A24. Retrieved 2 January 2024.
  22. "Alejo Igoa es el primer youtuber argentino en alcanzar 30 millones de suscriptores". Ciudad Magazine. 7 December 2023. Retrieved 3 January 2024.
  23. "Alejo Igoa arrasó en el Movistar Arena: más de 70.000 personas y dos Récords Guinness en un show histórico". Ciudad Magazine (in Spanish). 6 April 2026. Retrieved 22 May 2026.
  24. "Alejo Igoa la rompió en el Movistar Arena con siete funciones agotadas y 70 mil espectadores". La Voz del Interior (in Spanish). 6 April 2026. Retrieved 22 May 2026.
  25. "Most subscribers for a Spanish language channel on YouTube". Guinness World Records. Retrieved 22 May 2026.
  26. "Most subscribers for a Spanish language entertainment channel on YouTube". Guinness World Records. Retrieved 22 May 2026.
  27. "Alejo Igoa's Journey to 100 Million Subscribers". YouTube Official Blog. 2 March 2026. Retrieved 22 May 2026.
  28. "Top 100 Most Subscribed YouTube Channels". vidIQ. Retrieved 22 May 2026.
  29. "Los nominados a los premios Kids' Choice Awards de Argentina". Infobae (in Spanish). 13 September 2016. Retrieved 2 January 2024.
  30. "Premios Martín Fierro Digital: todos los nominados" [Martín Fierro Digital Awards: all the nominees]. Clarín (in Spanish). 15 March 2018. Archived from the original on 1 August 2025. Retrieved 1 August 2025.
  31. "Premios MTV Miaw 2018: todos los nominados" [2018 MTV MIAW Awards: All the Nominees]. La Nación (in Spanish). 17 April 2018. Archived from the original on 5 May 2025. Retrieved 1 August 2025.
  32. "Alejo Igoa premiado como el mejor youtuber en los Premios Martín Fierro Digital". Primera Edición (in Spanish). 23 December 2019. Retrieved 2 January 2024.
  33. "Eliot Awards 2022: Estos son los ganadores" [Eliot Awards 2022: These are the winners]. SDP Noticias (in Spanish). 28 October 2022. Retrieved 22 May 2026.
  34. "Se entregaron los Martin Fierro Digital: el oro compartido y todos los ganadores de la noche". Infobae (in Spanish). 1 April 2023. Retrieved 2 January 2024.
  35. "Most subscribers for a Spanish language channel on YouTube". Guinness World Records. Retrieved 22 May 2026.
  36. "Most subscribers for a Spanish language entertainment channel on YouTube". Guinness World Records. Retrieved 22 May 2026.
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