Akademiks

This article is about the clothing brand. For other uses, see Akademik.

For the YouTuber, hip-hop commentator and media personality, see DJ Akademiks.

Akademiks (an intentional misspelling of "academics") is an American brand of streetwear clothing popular with devotees of hip hop music, art and fashion. The label was founded by two brothers, Donwan and Emmett Harrell, along with a group of partners.

Akademiks

Product type	Streetwear clothing
Country	United States
Introduced	1999 (1999)
Ambassadors	Dutchess and Ceaser
Website	Official site

Akademiks has collaborated with Dutchess and Ceaser, the stars of VH1's Black Ink Crew, on a line of streetwear and hats.

Akademiks has gained popularity in the clothing industry due to the number of celebrities who wear the brand.

Background

In 1999, the Harrell brothers founded Akademiks with the aid of Elliot Betesh, a co-founder of Dr. Jay's clothing stores. The name Akademiks was based on their conviction that education is essential.

When first created, the brand was considered up-market street wear, sold in high-end stores such as Macy's, but in the 2020s (after the Covid-19 pandemic) is mostly sold online shopping.