APM Monaco is a fashion jewelry company. It was started in Monaco in 1982 by Ariane Prette and her son Philippe Prette.[1]

APM Monaco
Company type
Privately held company
IndustryJewelry
Founded1982; 44 years ago (1982)
FounderAriane Prette, Philippe Prette
Number of locations
500+ (2025)
Key people
  • Philippe Prette, chief executive
  • Kika Prette, creative director
  • Louis Prette, general manager
Websitewww.apm.mc

APM Monaco is a fashion jewelry company founded in Monaco in 1982 by Ariane Prette and her son Philippe Prette. Originally focused on manufacturing fine jewelry for luxury brands, the company transitioned into a fashion jewelry brand in 2012 under the leadership of Philippe, now CEO, and his wife Kika Prette, Creative Director.[2]

In 1992, production was relocated to China. The company is headquartered in Hong Kong and Monaco.[3] In 2019, TPG Capital acquired a 30% stake in the business.[4]

APM Monaco opened its first branded boutiques in Cannes and Rome in 2013.[5] By 2015, it had expanded to over 30 stores globally;[6] by 2017, 130 stores, with 75 located in Asia and Australia.[7] As of 2025, APM Monaco operates over 500 boutiques in more than 26 countries and employs approximately 2,300 people.[1]

References

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  1. 1 2 "At APM Monaco, a Company Culture Defined by Transparency and Technology". Business of Fashion. 14 July 2022. Retrieved 20 January 2024.
  2. "The playful heritage and modernization". Retrieved 21 August 2019.
  3. "TPG-led consortium to buy stake in jewellery brand APM Monaco". 17 April 2019. Retrieved 21 August 2019.
  4. "Jewelry Brand APM Monaco Locks up Investors". Retrieved 26 September 2019.
  5. "APM Monaco opens three stores in one month". 12 July 2013. Retrieved 21 August 2019.
  6. "APM Monaco poursuit les ouvertures de boutiques". 2 April 2015. Retrieved 21 August 2019.
  7. "APM Monaco to Open 1st Canadian Store". 17 May 2017. Retrieved 21 August 2019.