Wikipedia

A.D.T.O.Y.

"A.D.T.O.Y." (Korean: 하.니.뿐.; RR: Ha.ni.ppun.; lit. 'Only you') is a song recorded by South Korean boy group 2PM. It is one of two title tracks for their third Korean studio album Grown, released by JYP Entertainment on May 11, 2013.

"A.D.T.O.Y."
Single by 2PM
from the album Grown
ReleasedMay 11, 2013
Recorded2013
Genre
Length4:06
LabelJYP
Songwriters
ProducerPark Jin-young
2PM singles chronology
"Comeback When You Hear This Song"
(2013)		 "A.D.T.O.Y."
(2013)		 "Give Me Love"
(2013)
Music video
"A.D.T.O.Y." on YouTube

Background

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On April 30, 2013, JYP Entertainment revealed the title and track list of 2PM's third Korean studio album, which would feature a double title track: "Comeback When You Hear This Song" and "A.D.T.O.Y.", which stands for "All Day Think (of) Only You".[1][2] The song's domestic title, "하.니.뿐.", is also an abbreviation for the lyrics "Haru jongil ni saenggakppuniya" (Korean: 하루 종일 니 생각뿐이야; lit. 'I think about nothing but you all day long').[3][4]

On May 6, 2013, 2PM released eleven of the twelve songs from their upcoming studio album Grown as a digital pre-release.[5][6] On May 11, the twelfth song, "A.D.T.O.Y.", was released as a digital single along with its music video, followed by the group's first performance of the song on a comeback special aired on MBC titled 2PM Returns on May 12 at 00:30 KST.[7][8]

Composition

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"A.D.T.O.Y" was written and composed by JYP Entertainment founder Park Jin-young, with the rap section co-written by 2PM member Taecyeon.[3][9] The song is composed in the key B major at a rate of 148 beats per minute and a running time of 4 minutes and 6 seconds.[10] "A.D.T.O.Y." is an electropop and R&B track that mixes repetitive violin, drums, and bass instrumentation with electronic dubstep sounds and layered breathy vocals.[2][11][12] The lyrics of the song are about the intense intimate feelings of a man in love.[13]

Music video

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The music video for "A.D.T.O.Y.", starring actress Lee Seul-ah [ko],[14] was released on May 11, 2013.[8] The music video is filmed in black-and-white and features a choreography using chairs and incorporating sensual hip and pelvic movements.[2][4][15] It received attention for what was described as "R-rated" scenes involving the members shirtless and being intimate with the actress in various set locations such as in bed, in a car, and in a bathroom.[12][8][16] JYP Entertainment stated that more explicit scenes were removed during the editing process of the music video in order for it to receive a 15+ rating instead of a 19+ rating by the Korea Media Rating Board.[17]

Promotion

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2PM first performed "A.D.T.O.Y." on their comeback special, 2PM Returns, aired on MBC on May 12, 2013.[7][4] On May 16, 2013, 2PM held their first comeback stage for the song on Mnet's M Countdown; they went on to promote the song on Korean music programs for five weeks.[18] They also performed the song on TV shows such as You Hee-yeol's Sketchbook and the third season of the South Korean edition of Dancing with the Stars.[19][20]

Following the resurgence in popularity of 2PM's 2015 title track "My House" in 2020, "A.D.T.O.Y." also saw a smaller increase in attention.[21] As a result, when promoting their comeback album Must in 2021 after a four-year hiatus due to mandatory military service, 2PM also performed "A.D.T.O.Y." on their Mnet comeback show special Must on June 28 and on MBC's Show! Music Core on July 3.[22][23]

Reception

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In a retrospective article, Billboard praised the "emotional intensity" of the song, which had a unique "sexy concept" at a time when the concept was generally deemed as a girl group concept in South Korea.[2] Another Billboard article described "A.D.T.O.Y." as a song that "Usher would kill for".[11] GQ Korea similarly praised performances of the song for showing a "more mature side of 2PM" while still captivating fans with simple choreography.[24] The song topped various domestic music charts such as Bugs! and Soribada upon release,[8] but performed better with international audiences than it did with domestic audiences. In 2018, as part of the 10th anniversary since 2PM's debut, Japanese fans voted "A.D.T.O.Y." as the group's third "best sexy song", earning it a place in the digital compilation album 2PM Awards Selection.[25]

"A.D.T.O.Y." on critic lists
Publication Year List Rank Ref.
Billboard 2013 20 Best K-pop Songs of 2013: K-Town Picks 13 [11]
2019 100 Greatest K-pop Songs of the 2010s 36 [2]

Charts

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Weekly charts

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Chart (2013) Peak
position
South Korea (Gaon)[26] 16
South Korea (Gaon Streaming Singles Chart) 33
South Korea (Gaon Download Singles Chart) 9
South Korea (Gaon BGM Chart) 14
South Korea (Gaon Mobile Ringtone Chart) 41
South Korea (K-pop Hot 100)[27] 21
US World Digital Songs (Billboard)[28] 5

Monthly charts

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Chart (May 2013) Peak
position
South Korea (Gaon)[29] 37

Sales

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Country Sales
South Korea (digital)[30] 398,084

Release history

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Release history for "A.D.T.O.Y."
Region Date Format Label
Various May 11, 2013 Digital download JYP

References

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  1. ↑ 유, 병철 (April 30, 2013). "'5월 컴백' 2PM, 정규 3집 트랙리스트 공개" ['May Comeback' 2PM, full-length 3rd album track list released] (in Korean). Korea Economic TV. Retrieved March 25, 2026 – via Naver.
  2. 1 2 3 4 5 "The 100 Greatest K-Pop Songs of the 2010s: Staff List". Billboard. November 25, 2019. Retrieved October 3, 2022.
  3. 1 2 "2년 만에 돌아온 2PM" [2PM Returns After 2 Years]. Vogue Korea (in Korean). March 28, 2013. Retrieved April 9, 2026.
  4. 1 2 3 "2PM 신곡 '하.니.뿐' 댄스, '옷 벗지 않아도 섹시' 열광" [2PM's New Song 'A.D.T.O.Y.' Dance, 'Sexy Even Without Taking Off Clothes' Drives Enthusiasm]. 일간투데이 (in Korean). May 12, 2013.
  5. ↑ Hong, Grace Danbi (May 7, 2013). "2PM Takes Over iTunes Charts in Asia with 'Comeback When You Hear This Song'". Yahoo News. Retrieved March 25, 2026.
  6. ↑ 정, 태란 (May 7, 2013). "2PM 찬성, '이 노래를 듣고 돌아와' 자신감 "기대하시라!"" [2PM's Chansung, Confident in 'Comeback When You Hear This Song': “Get Ready!”]. 헤럴드경제 (in Korean). Retrieved March 25, 2026.
  7. 1 2 김, 표향 (May 9, 2013). "2PM, 컴백쇼 '2PM 리턴즈'에서 3집 앨범 신곡 무대 첫 공개" [2PM Unveils New Songs from 3rd Album for the First Time at Comeback Show '2PM Returns']. 스포츠조선. Retrieved March 25, 2026.
  8. 1 2 3 4 "2PM 하.니.뿐, 섹시한 '19금' 연기에 女心 '후끈'" [2PM's 'A.D.T.O.Y.' Heats Up Female Hearts with Sexy 'Rated 19' Performance]. 한국경제 (in Korean). May 12, 2013. Retrieved March 25, 2026.
  9. ↑ "A.D.T.O.Y" (in Korean). Dreamus. JYP Entertainment. October 15, 2015. Retrieved October 15, 2015 – via Melon.
  10. ↑ "Key & BPM for A.D.T.O.Y. by 2PM | Tunebat". Tunebat. Retrieved May 3, 2024.
  11. 1 2 3 "20 Best K-Pop Songs of 2013: K-Town Picks". Billboard. December 23, 2013. Archived from the original on May 16, 2015. Retrieved July 23, 2022.
  12. 1 2 Benjamin, Jeff (June 6, 2013). "2PM Returns After Scandal and Japanese Focus With 'Grown' LP". Billboard. Retrieved March 25, 2026.
  13. ↑ "2PM 하.니.뿐 뮤직비디오 공개, 극한의 섹시 짐승남… '대박'" [2PM Releases 'A.D.T.O.Y.' Music Video, Extremely Sexy Beast Men... 'Huge Hit']. 경인일보 (in Korean). May 13, 2013. Retrieved March 25, 2026.
  14. ↑ 박, 민경 (May 20, 2013). "2PM, 더블 타이틀곡 뮤비 속 그녀들은 누구?" [Who are the women in 2PM's double title track music videos?]. 세계일보 (in Korean). Retrieved March 25, 2026.
  15. ↑ 정, 윤경 (March 24, 2015). "[카드뉴스] '의자춤' 하면 생각나는 가수 일곱" [[Card News] 7 Singers That Come to Mind When You Think of 'Chair Dance']. 브릿지경제 (in Korean). Retrieved March 25, 2026.
  16. ↑ "2PM 하.니.뿐 뮤비, 멤버별 19금 스킨십 선보여 '침대에서 욕실까지'" [2PM's "A.D.T.O.Y." Music Video Showcases Individual Member R-Rated Skinship, 'From Bed to Bathroom']. MBN (in Korean). May 12, 2013. Retrieved March 25, 2026.
  17. ↑ 이, 은정 (May 15, 2013). "아이돌 '19금' 뮤비 잇달아.."선정적이고 폭력적"" [Idol 'Rated 19+' Music Videos in Succession... "Sexually Explicit and Violent"]. 연합뉴스 (in Korean). Retrieved March 25, 2026.
  18. ↑ 이, 지현 (May 16, 2013). "2PM, 16일 '엠카'서 컴백..라이브무대 기대감↑" [2PM to make comeback on 'M Countdown' on the 16th... Anticipation for live performance rises] (in Korean). 스타뉴스. Retrieved March 25, 2026.
  19. ↑ 전, 원 (May 25, 2013). "2PM '하니뿐' 제목비화 "박진영 줄임말쓰는 여자 싫다더니.."" [2PM’s ‘A.D.T.O.Y.’ Title Story: “Park Jin-young said he dislikes women who use abbreviations...”]. 뉴스엔 (in Korean). Retrieved March 31, 2026.
  20. ↑ 정, 지원 (May 24, 2013). "'댄싱스타3' 2PM 축하무대, 더 섹시해진 외모" [2PM’s Celebratory Performance on ‘Dancing with the Stars 3’, Even Sexier Looks]. 뉴스엔 (in Korean). Retrieved March 31, 2026.
  21. ↑ 기, 효진 (January 24, 2020). "JYP, 2PM '우리집' 역주행에 무대 영상 깜짝 공개 "핫티스트에게 바칩니다"" [JYP Surprises Release of Stage Video for 2PM's 'House' on Chart Reversal: "Dedicated to Hottest"]. 방송 TV News (in Korean). Retrieved March 25, 2026.
  22. ↑ 지, 민경 (June 29, 2021). "2PM, 컴백쇼서 신곡 '해야 해' 무대 최초 공개.."사활 걸었다"" [2PM Unveils New Song 'Must' for the First Time at Comeback Show... "Staking Everything"]. 조선일보 (in Korean). Retrieved March 25, 2026.
  23. ↑ 이, 하나 (July 3, 2021). "'음중' 브레이브걸스 1위, 2PM·NCT DREAM 컴백→MSG워너비 데뷔(종합)" ['Music Core' Brave Girls Take 1st Place, 2PM & NCT DREAM Comebacks → MSG Wannabe Debut (Roundup)]. 뉴스엔 (in Korean). Retrieved March 25, 2026 – via Daum | 뉴스엔.
  24. ↑ 차, 동식 (July 16, 2021). "짐승돌 투피엠 연대기" [The Chronicles of the Beast Idol 2PM]. GQ Korea (in Korean). Retrieved April 10, 2026.
  25. ↑ "2PM AWARDS". 2PM AWARDS (in Japanese). Retrieved April 9, 2026.
  26. ↑ "Digital Chart – 2013 Week 21". Gaon Music Chart (in Korean). Retrieved April 30, 2021.
  27. ↑ "A.D.T.O.Y." Billboard. May 25, 2013. Archived from the original on February 5, 2019.
  28. ↑ "2PM Chart History: World Digital Song Sales | Billboard". Billboard. Archived from the original on July 8, 2021. Retrieved October 10, 2025.
  29. ↑ "Digital Chart – May 2013". Circle Chart (in Korean). June 2013. Retrieved January 23, 2026.
  30. ↑ "2013년 Download Chart" [2013 Download Chart]. Gaon Music Chart (in Korean). Archived from the original on August 15, 2016.
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