24S (formerly known as 24 Sèvres) is a French e-commerce luxury fashion company that went live on 6 June 2017.[1] The site was launched by LVMH as an online equivalent to Le Bon Marché,[2] a department store the company had acquired in 1984.
 | |
Type of site | Online shopping |
|---|---|
| Available in | 4 languages |
List of languages English, French, German, Korean | |
| Headquarters | Paris , France |
| CEO | Laura Pho Duc |
| Industry | E-commerce |
| Products | Designer fashion |
| Parent | LVMH |
| URL | www |
| Launched | 6 June 2017 |
Overview
editEric Goguey, the first chief executive officer, claimed at the time of launch that 24 Sèvres would compete against the online fashion giants Farfetch and Net-a-Porter, with an added focus on the style of Paris.[1][3] Initially offering womenswear only, the company expanded into menswear in 2019, before returning to an offer aimed at women in 2026.[4] Also in 2019, the site rebranded from 24 Sèvres to 24S.[5] The brand supports several young talents from the fashion industry, with the most recent examples including Ashlynn Parks,[6] Tokyo James[7] or Satoshi Kuwata.[8]
References
edit- 1 2 McGregor, Kirsty (28 June 2017). "24 Sèvres takes on Farfetch and Net-a-Porter". Drapers. Metropolis International. Retrieved 16 July 2022.
- ↑ Alvarez, Edgar (13 July 2017). "The world of high fashion finally has its answer to Amazon". Engadget. AOL. Retrieved 16 July 2022.
- ↑ Amed, Imran (17 May 2017). "Inside 24 Sèvres, LVMH's New Multi-Brand E-Commerce Play". Business of Fashion. Retrieved 16 July 2022.
- ↑ Fernandez, Chantal (21 June 2019). "LVMH's 24S Launches Menswear". Business of Fashion. Retrieved 16 July 2022.
- ↑ Parisi, Danny (31 May 2019). "Two years in, LVMH's 24 Sèvres has a new name and a new focus on international shoppers". Glossy. Retrieved 16 July 2022.
- ↑ FWO (28 February 2023). "LVMH Prize's 24s.com Invites You to Discover Ashlynn Park and Conner Ives Capsule Collections". Fashion Week Online®. Retrieved 17 June 2024.
- ↑ Onessimo, Gabriella (14 July 2023). "24S and Tokyo James unveil exclusive capsule collection". FashionUnited. Retrieved 17 June 2024.
- ↑ "24S « PARISIAN PLAYGROUND » CAPSULE : INTERVIEW WITH SATOSHI KUWATA, SETCHU | CRASH Magazine". www.crash.fr. Retrieved 17 June 2024.
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