Wikipedia

Barbara Martin Coppola

Barbara Martin Coppola is a French, Spanish and American business executive. She currently sits on the board of INSEAD[1] and the Patagonia Group. She is the former chief executive officer of the Decathlon Group.

Barbara Martin Coppola
EducationPolytechnic University of Madrid
Télécom Paris
INSEAD (MBA)
OccupationChief Executive Officer of Decathlon Group (March 2022 – March 2025)
AwardsChevalier of the Ordre national du Mérite (2023)

Education

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Coppola graduated from Polytechnic University of Madrid and Télécom Paris in 1999.[2] She also holds an MBA from INSEAD.[3][4] She is a graduate of the Advanced Management Program at Harvard Business School.[5]

Career

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Early career

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After her studies, Coppola started her career at Texas Instruments, where she worked as a business development manager from 1999 to 2004.[2] Later, from 2005 to 2008, she was the Chief Digital Officer at Samsung in Seoul.[2]

Google and YouTube

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In 2008, she worked at Google in France.[2][6] and then moved to YouTube where she was global product marketing manager.

GrubHub

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From 2015 to 2018 she was Chief Marketing Officer for US meal delivery specialist GrubHub.[7][8]

Ikea

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In April 2018, Coppola became the first[9] Chief Digital Officer of the Group Ikea[10][11] where she oversaw their digital transformation.[12] As a result of this, online revenue increased from 11% of total sales to 25%.[13]

Decathlon

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In January 2022, Coppola became the chief executive officer of the Group Decathlon.[8][7] She is the first woman to run the Group and the first female manager to be recruited from outside the Group Decathlon.[2][10] She served as CEO from March 2022 until March 2025.[14]Under her leadership, revenue increased to 16.3 billion and CO2 output was reduced for the first time.[15] Decathlon was an official partner of the Paris 2024 Olympic and Paralympic Games and designed the outfit for the volunteers that became an icon of the games.[16]

Patagonia Group

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In March 2026, she joined the board of Patagonia.[17] [18]

Awards

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In September 2023, she won the Women's Excellence Award from the Spanish Women's Leaders Club.[19][20] She was ranked 61st on Fortune's list of Most Powerful Women in 2023[21] and 62nd in 2024.[22] She was appointed as a Knight of the National Order of Merit by the President of France.[23]

Personal

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She is married to Max and they have two children. She is a member of the World Economic Forum.[24] She likes to play the piano.[25] She has lived in 9 countries.[26]

References

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  1. ↑ "Barbara Martin Coppola". Viva Tech. Retrieved 2026-04-12.
  2. 1 2 3 4 5 Conso, L. S. A. (8 December 2022). "Distributeur non alimentaire : Barbara Martin Coppola, un profil hors du sérail pour le Decathlon de demain". LSA. Retrieved 25 December 2023.
  3. ↑ "Barbara Martin Coppola". Women Tech. Retrieved 25 December 2023.
  4. ↑ "Google France". Le Point. 22 March 2011. Retrieved 25 December 2023.
  5. ↑ "Barbara Martin Coppola". Insead. Retrieved 2026-04-12.
  6. ↑ "Nouvelle directrice générale chez Decathlon". Le Figaro. 25 January 2022. Retrieved 25 December 2023.
  7. 1 2 "Decathlon recrute une spécialiste du digital chez Ikea pour diriger son groupe". Les Echos. Retrieved 25 December 2023.
  8. 1 2 "Barbara Martin Coppola, ex-Ikea et Google, prend le guidon chez Decathlon". Le Figaro. 4 March 2022. Retrieved 25 December 2023.
  9. ↑ "IKEA's digital chief on how tech can tackle COVID and the climate: Meet The Leader". World Economic Forum. Retrieved 2026-04-12.
  10. 1 2 "Lidl, Action, Amazon… Qui sont les patrons de vos enseignes préférées ?". Yahoo!. 20 September 2023. Retrieved 25 December 2023.
  11. ↑ Stackpole, Thomas (4 June 2021). "Inside IKEA's Digital Transformation". Harvard Business Review. Retrieved 25 December 2023.
  12. ↑ "Barbara Martin Coppola". Insead. Retrieved 2026-04-12.
  13. ↑ "IKEA Evolving Retail: Chief Digital Officer Barbara Martin Coppola". Brain Station. Retrieved 2026-04-12.
  14. ↑ Björklund, Mattias. "Decathlon has a new CEO". Sporting Goods Intelligence. Retrieved 11 July 2025.
  15. ↑ "Barba Martin Coppola". Fortune. Retrieved 2026-04-12.
  16. ↑ "New Leadership for Decathlon". Retail Focus. Retrieved 2026-04-12.
  17. ↑ "Patagonia announces new board chair, members". Patagonia Works. Retrieved 2026-04-12.
  18. ↑ "Fashion's Key Takeaways From Climate Conference ChangeNow". Vogue. Retrieved 2026-04-12.
  19. ↑ "La montée en puissance des dirigeantes espagnoles". Challenges. 19 September 2023. Retrieved 25 December 2023.
  20. ↑ "La Société générale annonce plusieurs changements dans ses équipes". Le Figaro. 15 September 2023. Retrieved 25 December 2023.
  21. ↑ "Most Powerful Women". Fortune.
  22. ↑ "Barbara Martin Coppola". Fortune. Retrieved 2026-04-12.
  23. ↑ "Barbara Martin Coppola". Viva Tech. Retrieved 2026-04-12.
  24. ↑ "Barbara Martin Coppola". World Economic Forum. Retrieved 2026-04-12.
  25. ↑ "Barbara Martin Coppola". Gordon Eden. Retrieved 2026-04-12.
  26. ↑ "Barbara Martin Coppola". Insead. Retrieved 2026-04-12.
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