Wolf & Badger is a global online marketplace for independent fashion, beauty and homeware brands, with storefronts in London, New York City and Los Angeles.[1]
| Type | Private |
|---|---|
| Industry | Retail |
| Genre | Concept Store |
| Founded | February 2010 |
| Founders | Henry Graham George Graham |
| Headquarters | , England |
| Products | Fashion, Jewellery, Accessories |
| Revenue | 29,405,274 euro (2021)  |
Number of employees | 126 (2021) |
| Website | http://www.wolfandbadger.com/ |
History
editWolf & Badger launched in February 2010 [2] and was named one of Britain's Best Boutiques in the April 2010 edition of British Vogue. It was picked by Time Out as the sixth Best Shop in London.[3]
The business was selected as one of the Walpole Brands of Tomorrow 2010 [4] and its Co-founder - George Graham - was named the Confederation of British Industry Young Entrepreneur of the Year in 2011 for his work in setting up the concept.[5]
Wolf & Badger continued to grow and in August 2010 opened a pop up store in Selfridges department store on Oxford Street.[6] In 2011, it opened a summer store in Porto Montenegro. In 2012 the brand expanded further with the launch of a store on Dover Street in Mayfair.[7] In 2014, Wolf & Badger extended its flagship store to include new juice bar Raw Press.[8]
In 2014 the new Wolf & Badger website was named Rakuten Retail Website of the Year in the Good Web Guide Website of the Year Awards [9] and in 2015 the business acquired Boticca to widen its reach and create a global omni-channel retail store for independent brands.[10] Later that year, Wolf & Badger was named by Drapers as Best Multi-Channel Retailer Under £25m.[11]
Since 2017 there has been a Wolf & Badger store in the SoHo district of New York[12] and in 2018 Wolf & Badger announced its further expansion into a new 12,000 sqft flagship store in Kings Cross, London.[13]
Wolf & Badger was named Sustainable Retailer Of The Year 2020 by Drapers [14] and soon later became a Certified B Corporation.[15]
In 2022, the business launched its first West Coast USA store on Melrose Avenue in West Hollywood, Los Angeles.[16][17]
In early 2024, the London store relocated to a new location in the West End.[18]
Operations
editReferences
edit- ↑ "Wolf & Badger, a London storefront for emerging designers, is coming to New York". Fashionista.com. 8 January 2015. Retrieved 24 January 2015.
- ↑ "Wolf & Badger - The new rent-a-box concept store launched last week in Notting Hill". Dazed Digital. 8 February 2010.
- ↑ "The 100 best shops in London – The top 10 - Time Out London". Timeout.com. Archived from the original on 9 August 2012. Retrieved 24 July 2012.
- ↑ "'Brands Of Tomorrow' Fear Tough Year Ahead". News.sky.com. Retrieved 24 July 2012.
- ↑ "Growing Business Awards 2011: winners revealed". Real Business. 15 November 2011. Retrieved 24 July 2012.
- ↑ Ella Alexander (13 August 2010). "Wolf & Badger pop up store (Vogue.com UK)". Vogue.co.uk. Archived from the original on 18 August 2010. Retrieved 24 July 2012.
- ↑ Laura Chesters (16 July 2012). "Growth Capital: Brothers who set up a launchpad for fashion world's emerging talent - Analysis & Features - Business - Evening Standard". Standard.co.uk. Retrieved 24 July 2012.
- ↑ "Retail 'chameleons' take over the high street". Telegraph.co.uk. 18 July 2014. Retrieved 24 January 2015.
- ↑ "Website of the Year Awards - Winners 2014 - The Good Web Guide". thegoodwebguide.co.uk. Retrieved 24 January 2015.
- ↑ "Wolf & Badger merges with Boticca to create global omni-channel powerhouse". ProfessionalJeweller.com. Retrieved 6 August 2015.
- ↑ "The Drapers Interview: How new brands join the Wolf & Badger set". drapersonline.com. Retrieved 2 August 2018.
- ↑ "Wolf & Badger Sets Up Shop in SoHo". forbes.com. Retrieved 18 April 2018.
- ↑ Lizzie Edmonds (23 July 2018). "Wolf & Badger to open huge new flagship store in redeveloped Kings Cross". Evening Standard. Archived from the original on 25 July 2018.
- ↑ Moran, Graeme (6 July 2020). "Drapers Sustainable Fashion Awards 2020 winners revealed".
- ↑ Nazir, Sahar. "Wolf & Badger certifies as B Corp to build on transparency". Retail Gazette. Retrieved 14 June 2022.
- ↑ Belgum, Deborah. "Wolf & Badger Opens Its First West Coast Store". WWD.
- ↑ Zwieglinska, Zofia. "Wolf & Badger Opens Its First West Coast Store". Glossy.
- ↑ Wightman-Stone, Danielle (23 January 2024). "Wolf & Badger to relocate London flagship". Fashion United.
- ↑ "The Times". The Times. 13 March 2012. Archived from the original on 15 June 2011. Retrieved 24 July 2012.
- ↑ "Wolf & Badger Sets Up Shop in SoHo". Forbes. 17 April 2017.