Tavria V[2] (Ukrainian: Таврія В) is a multiformat retail group that is headquarted in Odesa, Ukraine. As of September 2025, the network of the group has 124 supermarkets.[3] The chain also operates in Bilhorod-Dnistrovskyi, Izmail, Chornomorsk, Mykolaiv, Khmelnytskyi, Kharkiv, Kyiv, Kherson. Key areas of business include retail, wholesale, catering, production, construction and development, private label. Established in 1992, over 5,000 workers are employed. Every day, over 120,000 people shop at Tavria V shopping centers and supermarkets.
 | |
| Type | Private |
|---|---|
| Industry | Retail Wholesale |
| Founded | 1992 |
| Founder | Boris Muzalev[1] |
| Headquarters | Odesa, Ukraine |
| Revenue | 2,330,799,000 hryvnia (2025)  |
| Total assets | 6,430,988,000 hryvnia (2025) |
Number of employees | ~5.000 (2020) |
| Website | www.tavriav.org |
Tavria V retail chain’s target audience is urban dwellers with average and above-average incomes. The shops offer a variety of products for both higher-income and lower-income clients. The latter is achieved by having specialized departments targeted at senior citizens. The company was the first in Ukraine to implement free bus routes for Tavria V supermarket visitors. Online Home & Office Food Delivery Service for these cities in Ukraine is available.
History
editThe first store of the company was opened in 1992 under MP "Tavria-V".[3] The founders were two brothers, Mykhailo and Borys Muzalov, who were originally from Angarsk before moving to Odesa. In October 1996, the company was re-registered as LLC "Tavria-V".[3] They pivoted to supermarkets after the summer of 1996 after visiting the country of Turkey and seeing the supermarket chains there. [3]The first supermarket of the brand was opened in 1997 in Odesa under the name "Universam", and by 1997 they had additionally opened three convenience stores.[3] The store-level names of Universam were changed in the early 2000s to Tavria, in line with the company's official name.[3]
Their first hypermarket was opened at the Aeroportovsky shopping center in March 2002 on the site of a former plant for a total cost of $1 million.[3] In June 2023, following the Russian invasion of Ukraine, a Kalibr cruise missile struck Odesa and hit the Tavria V warehouse there, which is the company's sole logistics warehouse for Odesa, causing a fire and destroying large amounts of the building.[4] It also killed 3 of the company's employees.[4] In June 2024, another Russian missile strike heavily damaged the warehouse again, destroying 20,000 of the 52,000 square miles of the building.[4] Borys Muzalov later issued a public statement confirming that the warehouse was solely used by the company, and had never housed weapons or ammunition for the Ukrainian Armed Forces.[4]
Business models
editTavria V has multiple formats of stores, depending on location. The main types of stores they operate are hypermarkets, supermarkets, and the "Tavria V Express" format, which was launched in 2021.[3] They also have the following less common types: Kosmos, Pyure, Blesk & Vedro, T-Sprint Cafe, Tref, and Hola Lala. Kosmos are delicatessen markets, of which there are three locations, including in Odesa and Kyiv.[3] Pyure is a discount store that was first launched in the autumn of 2021 in Odesa, before expanding into seven stores, including in Mykolaiv, Bilhorod-Dnistrovskyi, Nikopol, and Podilsk.[5][3] Blesk & Vedro is a chain of beauty stores, and they were first opened in December 2014, of which are 13 outlets currently in Odesa, Izmail, and Kharkiv.[3] T-Sprint Cafe is a quick-service restaurant chain, although some have since been renovated into buffet-style restaurants and takeaway outlets.[3] As of December 2022, there are 11 currently.[3] Tref is a series of restaurants, including one with an in-house brewery opened in December 2017.[3] The last, Hola Lola, is a fusion cuisine restaurant that was opened in August 2021 at the Sady Peremohy Shopping Center.[3]
Private label brands that are produced by the company at the supermarkets are Eurogroup, Simmka, Subota, Natkhnennia, Didie, Nash Khlib, Kazka Smaku, Cappone, Sekretni Tekhnolohii and Ukrainska Zirka.[6][7]
Notes and references
edit- ↑ "Forbes.ua | Бізнес, мільярдери, новини, фінанси, інвестиції, компанії".
- ↑ "Catalogue of leading enterprises of Ukraine". Retrieved 2009-04-30.
- 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 "Бізнесмени-дипломати: історія співвласників групи компаній Таврія В Бориса та Михайла Музальових". rau.ua (in Ukrainian). 25 October 2025. Retrieved 31 May 2026.
- 1 2 3 4 Шарипов, Александр (24 June 2024). "Единственный склад «Таврии В» пострадал из-за российской атаки на Одессу". Forbes.ua (in Russian). Retrieved 31 May 2026.
- ↑ Маранчак, Николай (27 September 2023). "Таврия В открывает «жесткий дискаунтер» «Пюре» в Одесской области". Forbes.ua (in Russian). Retrieved 31 May 2026.
- ↑ "ОЦІНКА КОНКУРЕНТОСПРОМОЖНОСТІ ПІДПРИЄМСТВА НА ПРИКЛАДІ КОМПАНІЇ «ТАВРІЯ В»". ir.kneu.edu.ua. Retrieved 31 May 2026.
- ↑ "МАРКЕТИНГОВЫЙ ПОДХОД В УПРАВЛЕНИИ АССОРТИМЕНТНОЙ ПОЛИТИКОЙ СУБЪЕКТОВ ПРЕДПРИНИМАТЕЛЬСКОЙ ДЕЯТЕЛЬНОСТИ В СФЕРЕ ТОРГОВЛИ" (PDF). ibn.idsi.md. Retrieved 31 May 2026.