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São Paulo Gay Pride Parade

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São Paulo LGBTQ Pride Parade (Portuguese: Parada do Orgulho LGBTQ de São Paulo) is an annual gay pride parade that has taken place in Avenida Paulista, in the city of São Paulo, Brazil, since 1997. It is listed by Guinness World Records as the world's largest Pride parade,[1][2][3][4] starting in 2006 with 2.5 million people.[5] They broke the Guinness record in 2009 with four million attendees.[6] They have kept the title from 2006 to at least 2016.[7] They had five million attendants in 2017.[8][9] As of 2019 it has three to five million attendants each year.[10] In 2019, it was also the second larger event of the city of São Paulo in terms of total revenue (after Carnaval) and the first in terms of daily revenue.[11] In 2010, the city hall of São Paulo invested 1 million reais in the parade.[12] According to the LGBT app Grindr, the gay parade of the city was elected the best in the world.[13]

São Paulo LGBTQ Pride Parade
São Paulo LGBT Pride Parade of 2014
DateSunday after the annual holiday of Corpus Christi
FrequencyAnnually
LocationsSão Paulo, Brazil
InauguratedJune 1997
Most recent
2 June 2024
ParticipantsOver 5 million (2013)

The São Paulo Gay Pride Parade is heavily supported by the federal government as well as by the Governor of São Paulo and the city mayor. Many politicians show up to open the main event and the government often parades with a float with politicians on top of it. Caixa Econômica Federal, a government bank, and Petrobrás, Brazil's oil firm, have already reaffirmed their commitment to back up the event and its diversity, funding once again the event. In the Pride the city usually receives about 400,000 tourists and moves between R$ 180 million and R$ 190 million.[14] Because of this support, the event has many security measures in place. Since the election of Jair Bolsonaro as president of Brazil in 2018, there has been concern that the federal government would withdraw support for the parade, given Bolsonaro's previous anti-LGBTQ sentiments.[15]

Due to the COVID-19 pandemic, the parade was celebrated virtually in June 2020. The in-person parade was initially postponed until November 29, 2020, but was ultimately cancelled entirely.[16]

In 2026, it was reported that funding for the parade fell by 60%, largely due to conservative movements.[17][18][19][20]

Participants

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Trio Elétrico during the pride.

The first parade in 1997 gathered around 2,000 participants, according to the military police.[21] The ninth parade gathered over 2.5 million people according to the police and 3 million according to the organizers.

The military police, which traditionally counts the number of participants at major public events, does not release its estimates for attendance at the parade since then, which caused the omission of the Parade from the 2008 issue of Guinness that requires official sources for records regarding attendance at events. According to the police, it would be impossible to count the number of people attending an event with a "floating population." There has been controversy about the exact number of participants.

Year Participants
Organizers Military Police
1997 2,000 2,000
1998 8,000 8,000
1999 35,000 35,000
2000 120,000 100,000
2001 250,000 200,000
2002 500,000 400,000
2003 1,000,000 800,000
2004 1,800,000 1,500,000
2005 2,500,000 1,800,000
2006 3,000,000 2,500,000
2007 3,500,000 –
2008 3,400,000 –
2009 3,100,000 –
2010 3,300,000 –
2011 4,100,000 –
2012 4,200,000 270,000
2013 5,000,000 220,000
2019 3,000,000[9]

Slogans

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Paulista Avenue in Gay Pride 2009
  • 1997 – "We are many, we are in every occupation"
  • 1998 – "The rights of gays, lesbians and travestis are human rights"
  • 1999 – "Gay pride in Brazil, on the way of the year 2000"
  • 2000 – "Celebrating the pride of living diversity"
  • 2001 – "Embracing diversity"
  • 2002 – "Educating for diversity"
  • 2003 – "Building homosexual policies"
  • 2004 – "We have family and pride"
  • 2005 – "Civil partnership now. Equal rights! Neither more nor less"
  • 2006 – "Homophobia is a crime! Sexual rights are human rights"
  • 2007 – "For a world without racism, macho sexism and homophobia"
  • 2008 – "Homophobia kills! For a secular state de facto"
  • 2009 – "No homophobia, more citizenship – For the isonomy of rights!"
  • 2010 – "Vote against homophobia, defend citizenship" (*2010 is election year in Brazil)
  • 2011 – "Love one Another. Enough with homophobia"
  • 2012 – "Homophobia has a cure: Education and criminalization"
  • 2013 – "Back to the closet, never again! Union and awareness in the fight against homophobia"
  • 2014 – "A successful country is a country without homophobia. No more deaths! Criminalization now! "
  • 2015 – "I was born like this, I grew up like this, I will always be like this: respect me!"
  • 2016 – "Gender identity law, now! - All people together against transphobia!"
  • 2017 – "Regardless of our beliefs, no religion is law! Together for a secular state!"
  • 2018 – "Power to LGBTI+. Our Vote, Our Voice."
  • 2019 – "50 Years of Stonewall - Our Achievements, Our Pride to be LGBT+."
  • 2022 – "Vote With Pride."
  • 2023 – "Social politics for LGBT+ - we want the whole and not the half"
  • 2024 – "Enough of Negligence and Setbacks in the Legislature: Vote Consciously for LGBT+ Rights"
  • 2025 – "Aging LGBT+: Memory, Resistance and Future"
  • 2026 – "The street calls, the ballot confirms"

See also

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References

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  1. ↑ "Parada do Orgulho LGBT+ de São Paulo é a maior do mundo? Saiba". CNN Brasil (in Brazilian Portuguese). June 6, 2026. Retrieved June 6, 2026.
  2. ↑ "Brazil Holds World's Largest Pride Parade". The FADER. Retrieved June 6, 2026.
  3. ↑ Rector, Todd (June 4, 2018). "The World's Biggest Pride Parades". Explore. Retrieved June 6, 2026.
  4. ↑ "Parada do Orgulho LGBT se consolida como a maior do mundo e movimenta a economia da capital" [LGBT Pride Parade establishes itself as the largest in the world and boosts the economy of the capital.]. Prefeitura de São Paulo (in Brazilian Portuguese). Retrieved June 6, 2026.
  5. ↑ Ripardo, SÉRGIO (May 28, 2008). "Guinness exclui recorde da Parada Gay - 28/05/2008". Folha Online. Retrieved July 9, 2019.
  6. ↑ Lawler, Opheli Garcia (June 18, 2017). "Brazil Holds World's Largest Pride Parade". The Fader. Retrieved July 9, 2019.
  7. ↑ Sheets, Cassie (June 1, 2017). "10 Things You Didn't Know About Pride". Pride.com. Retrieved July 9, 2019.
  8. ↑ "Pride 2019: The world's 15 biggest LGBTQ celebrations, from New York to Tel Aviv". USA Today Travel. June 10, 2019. Archived from the original on June 11, 2019. Retrieved July 8, 2019.
  9. 1 2 Petrov, Arkady (June 30, 2019). "2019 LGBT Parade in São Paulo Raised R$403 Million for the City". The Rio Times. Retrieved July 22, 2019.
  10. ↑ Nomadic Boys (June 11, 2019). "South America's best Pride parades". Lonely Planet. Retrieved July 9, 2019.
  11. ↑ "R$403 milhões: Parada LGBT ultrapassa F1 como evento mais lucrativo de São Paulo". Almanaque SOS (in Brazilian Portuguese). July 1, 2019. Archived from the original on July 19, 2019. Retrieved June 9, 2021.
  12. ↑ Investments of the City Hall of São Paulo – LGBT Parade Archived 2016-03-06 at the Wayback Machine (in Portuguese)
  13. ↑ Grindr Awards For Gayest Cities, Beaches, And Marital Destinations (in English)
  14. ↑ Bomfim, Cristiane (May 18, 2010). "Rua Frei Caneca ganha posto de turismo gay". Estadão (in Brazilian Portuguese). Archived from the original on September 20, 2012. Retrieved April 18, 2026.
  15. ↑ Reeves, Philip (June 23, 2019). "Brazilians Gather For Gay Pride Parade, Hoping To Send Message To Jair Bolsonaro". NPR. Retrieved March 29, 2021.
  16. ↑ Wenzel, Fernanda (July 24, 2020). "São Paulo postpones Carnival 2021 due to Covid-19 pandemic". CNN. Retrieved March 29, 2021.
  17. ↑ "Queda de 60% no patrocínio da 30ª Parada LGBT+ expõe abalo na agenda de diversidade das empresas". Estadão (in Brazilian Portuguese). Retrieved June 5, 2026.
  18. ↑ "Parada SP completa trinta anos em meio a redução de patrocínio e projeto de lei que a ameaça". VEJA SÃO PAULO (in Brazilian Portuguese). Retrieved June 5, 2026.
  19. ↑ "Parada LGBT+ de SP enfrenta desafios e está ameaçada de deixar as ruas". Agência Brasil (in Brazilian Portuguese). May 27, 2026. Retrieved June 5, 2026.
  20. ↑ "Parada LGBT+ de São Paulo enfrenta queda de patrocínios às vésperas dos 30 anos". O Globo (in Brazilian Portuguese). May 19, 2026. Retrieved June 6, 2026.
  21. ↑ Marshall, Euan (June 12, 2017). "What To Know About the Sao Paulo Gay Parade, The World's Biggest LGBT parade". Retrieved March 29, 2021.
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