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Roojai Insurance Public Company Limited is an insurance company headquartered in Bangkok, Thailand. The company offers a range of non-life insurance, including motor and health insurance, and has expanded its operations to Indonesia.
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Company type | Public limited company |
|---|---|
| Industry | Insurance |
| Founded | 1948 |
| Headquarters | , |
Key people |
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| Total assets | |
| Website | roojai |
Roojai is derived from Thai and translates to "understanding you" or "knowing how you feel", reflecting the company's focus on empathy and customer support. The kangaroo mascot symbolizes speed, care, and protection.[2]
History
editRoojai Insurance Public Company Limited began operations on 11 February 1948 under the name Maenam Warehouse Insurance Company Limited, providing general insurance services across various non-life segments. In 1994, following a change in major shareholding to Siam City Bank, the company was renamed Siam City Insurance Company Limited. A decade later, in 2004, the name was shortened to Siam City Insurance.
The company underwent a significant transformation in 2019 when it was acquired by FWD Group, a Hong Kong-based insurance and financial services provider. Post-acquisition, it was rebranded as FWD General Insurance Public Company Limited.[3] This marked its integration into a regional insurance network with expanded capabilities.
In 2022, Roojai Group, a Thai brokerage and insurtech founded in 2016 by Nicolas Faquet, acquired FWD General Insurance Public Company Limited from bolttech Group.[4] Following the acquisition, the company was renamed to Roojai Insurance Public Company Limited, marking its transition into a licensed insurer under the Roojai brand. That same year, Roojai entered the Indonesian market by launching a fully digital car insurance service in partnership with Sompo Indonesia.[5]
Roojai continued its growth in 2024 by acquiring DirectAsia Thailand from Hiscox Group, strengthening its position in the motor insurance market.[6] In the same year, Roojai acquired Lifepal,[7] one of Indonesia's largest digital insurance marketplaces. This strategic move enhanced Roojai's distribution capabilities and solidified its presence in the Indonesian insurtech ecosystem.
Products and Services
editMotor insurance
edit- Compulsory motor insurance (Por Ror Bor)
- Voluntary motor insurance for cars and motorcycles, including options for electric vehicles
Health insurance
edit- Personal accident insurance
- Cancer insurance
Travel insurance
edit- Domestic and international travel insurance
Funding
editRoojai completed a US$42 million Series B funding round in March 2023,[8] led by HDI International, a subsidiary of Germany's Talanx Group, with participation from the International Finance Corporation (IFC) of the World Bank Group. In 2025, the company raised US$60 million through a joint investment by Apis Partners Group and Asia Partners.[9] The funding will be used to expand operations in Thailand, scale in Indonesia, and pursue mergers and acquisitions.
Sponsorship
editRoojai Insurance is the main sponsor of the Roojai Insurance Cycling Team, which was founded in 2020. The team has participated in various competitions both in Thailand and abroad.[10] Additionally, Roojai Insurance was an official main sponsor of the 2025 SEA Games and the 2025 ASEAN Para Games.[11]
References
edit- ↑ "Roojai Insurance Annual Report" (PDF). Retrieved 2025-10-28.
- ↑ Big, Liquid (2025-03-07). "Roojai Insurance - Liquid Branding". Retrieved 2026-05-14.
- ↑ "Siam City Insurance rebranded as FWD after acquisition". nationthailand. 2020-10-16. Retrieved 2025-10-28.
- ↑ "Thailand's Roojai acquires FWD General Insurance Public Company to boost market share". TNGlobal. 2023-07-03. Retrieved 2025-10-28.
- ↑ "Asuransi Mobil Roojai Hadirkan Penawaran Inovatif Untuk Masyarakat Indonesia". RCTI+ (in Indonesian). Retrieved 2025-11-13.
- ↑ supersab (2024-12-19). "Roojai Acquires DirectAsia Thailand, Solidifying Market Leadership". Biztalknews.com. Retrieved 2025-11-10.
- ↑ "Roojai acquires Indonesian insurer, Lifepal". insuranceasia.com. 2024-01-16. Retrieved 2025-10-28.
- ↑ "Thai InsurTech startup Roojai closes Series B". FinTech Global. 2023-03-28. Retrieved 2025-10-28.
- ↑ Munnangi, Vidhya Edwards (2025-11-27). "Digital insurer Roojai secures $60m from Apis Partners and Asia Partners". Yahoo Finance. Retrieved 2025-12-01.
- ↑ "'Roojai.com' ไซคลิ่งทีมที่เริ่มจากหัวใจ สู่ทีมจักรยานม้ามืดของวงการ". bangkokbiznews (in Thai). 2020-10-09. Retrieved 2026-04-27.
- ↑ มิติหุ้น, Donut (2025-11-20). "รู้ใจประกันภัย ร่วมวิ่งคบเพลิง ในฐานะ Gold Sponsor ก่อนเปิดฉากซีเกมส์ครั้งที่ 33 และอาเซียนพาราเกมส์ครั้งที่ 13". มิติหุ้น | ชี้ชัดทุกการลงทุน (in Thai). Retrieved 2026-04-27.
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