Niall McGarry is an Irish entrepreneur who was the owner and founder of JOE.ie and Her.ie, social media websites in Ireland. Both websites were owned and ran by Maximum Media,[1] the umbrella company founded by McGarry.[2][3][4][5][6]
Niall McGarry | |
|---|---|
| Born | 1978 (age 47–48) Castlebar, County Mayo, Ireland |
| Education | St. Gerald's College |
| Occupation | Social media entrepreneur |
| Years active | 2014–present |
| Known for | Maximum Media |
| Website | www |
Career
editMcGarry attended St. Gerald's College in Castlebar, County Mayo.[7] He then studied at Limerick Institute of Technology with rugby union player Jerry Flannery.[8] After graduating in 2002 with a degree in Marketing Management, McGarry worked for just over a year in advertising sales for the Galway Independent in Galway City.
Impact Media
editJoe.ie and Her.ie
editMcGarry originally created Joe.ie in 2010, an online website and media group targeting Irish males in areas like sport, tech, entertainment, motors and fashion.
McGarry created Her.ie, a site that caters for Irish women in July 2012.[citation needed]
In November 2019 McGarry announced that he was going to step away from executive involvement in the Irish business and would focus instead on its business in the UK, where he launched its Joe digital platform in 2015.[11] This followed allegations of click farming and inflated viewer figures provided to advertisers in its Irish business.[12] The scandal ultimately lead to the cessation of some sponsorship and brand partnerships with the company ultimately entering a restructuring examinership in May 2020 resulting ultimately in its sale. [13] In July 2020 it was bought by investment fund Greencastle Capital.[14]
Fabric social
editReferences
edit- ↑ "Maximum Media – Maximum Media is reshaping the digital advertising landscape in Ireland. Through a holistic approach of High Impact Display Advertising, Seeding Digital Content, and creating bespoke Integrated Brand Content, we create brand affinity right before your eyes".
- ↑ "JOE.ie boss McGarry plots €20m move on UK market". Irish Independent. Retrieved 14 January 2016.
- ↑ "Me & My Money: Niall McGarry, founder of Maximum Media". The Irish Times. 7 July 2015. Retrieved 14 January 2016.
- ↑ "Maximum Media hires 15 people for UK expansion". The Irish Times. 23 March 2015. Retrieved 14 January 2016.
- ↑ Ryan, Vincent. "Tackling sales – The Sunday Times". The Sunday Times. Archived from the original on 24 January 2016. Retrieved 14 January 2016.
- ↑ "Gender Issues Arise at Dublin's Web Summit – BetaBoston". BetaBoston. Retrieved 14 January 2016.
- ↑ "Making an impact on advertising". The Irish Times. 21 December 2007. Retrieved 14 January 2016.
- ↑ "Jerry Flannery: Munster still have X factor and are ready for Clermont challenge". The Irish Times. 6 December 2014. Retrieved 14 January 2016.
- ↑ Brennan, Ciaran. "Making an impact on advertising". The Irish Times. Retrieved 3 December 2019.
- ↑ "H+A Marketing+PR".
- ↑ Paul, Mark. "Niall McGarry steps away from Maximum Media business in Ireland". The Irish Times. Retrieved 3 December 2019.
- ↑ Paul, Mark. "What has happened at the Joe.ie publisher Maximum Media?". The Irish Times. Retrieved 22 April 2026.
- ↑ "Interim examiner appointed to Joe.ie owner Maximum Media". Irish Examiner. Retrieved 15 May 2020.
- ↑ "Joe Media bought out of administration". independent. Retrieved 8 July 2020.
- ↑ Lyons, Tom (21 April 2026). "Revenues of Fabric Social passed €15m as it sells to Publicis Groupe UK". The Currency. Retrieved 22 April 2026.