Markus Kramer is a brand management professional[1] and honorary visiting professor in Strategic Brand Management at Cass Business School.[2] He is also the author of "The Guiding Purpose Strategy: a Navigational Code for Brand Growth" and coinventor and editor of the Responsible Investment Brand Index (RIBI).[3][4]
Markus Kramer | |
|---|---|
| Alma mater | University of Oxford University of California, Berkeley |
| Occupations | Author, professor at Cass Business School |
| Website | https://www.markuskramer.net |
Education and career
editKramer holds degrees from University of California, Berkeley and the University of Oxford.[5]
Kramer started his career in architecture before pivoting into brand and marketing. His career includes executive roles at Harley-Davidson[6] motor company and Aston Martin Lagonda.[7][8] Since 2013 Kramer is managing director of Swiss and London based Brand Affairs.[9][10]
Publications
editKramer has published a book on how Purpose acts as a catalyst for growth.[11] The book is in its second edition and presents in popular science format research on the transformational power of purpose with a focus on brand management, organizational and economic growth.[12]
Kramer is co-inventor and editor of the annual Responsible Investment Brand Index (RIBI)[13] assessing the asset management industry on its ability to convey commitment to responsible investing through branding principles.[14] The index is in its third edition.[15]
Bibliography
edit- The Guiding Purpose Strategy. Clink Street Publishing. October 2020. ISBN 978-1-912262-38-0.
References
edit- ↑ "Rapper's delight: hip-hop and horology's enduring bond". www.ft.com. The Financial Times.
- ↑ "Luxury brands 'afraid' of digital and social". Marketing Week (magazine). 28 May 2013.
- ↑ "ESG: plus de 200 gérants d'actifs européens sous la loupe". Allnews.ch (in French). 20 November 2018.
- ↑ "Revealed: the top 10 fund houses 'truly committed' to ESG in 2019". Citywireselector.com.
- ↑ "Markus Kramer | Cass MBA London Symposium". Cass Business School - City University London.
- ↑ "1400 Maschinen verkauft «Wir legen grossen Wert auf Kundenbindung"". www.fuw.ch (in German). Finanz und Wirtschaft.
- ↑ ""Eine solche Chance gibts nur einmal"". Tages-Anzeiger (in German).
- ↑ Bacon, Jonathan (19 June 2013). "Making its marque". Marketing Week.
- ↑ Gibbons, Brett (7 November 2013). "Marketing director Markus Kramer leaves Aston Martin for partner role at Brand Affairs consultancy". Business Live.
- ↑ "New Senior Role for Aston Martin Global Marketing Director / Markus Kramer joins Brand Affairs as Partner". Presseportal.ch (in German).
- ↑ "All Books". www.koganpage.com. Retrieved 2026-05-04.
- ↑ "Driving Profit and Doing Good: The Transformational Power of Purpose". Journal of Brand Strategy. 9 (3): 231–239. Winter 2020–21.
- ↑ "H&K Responsible Investment Brand Index". Hirschel & Kramer. Responsible Investment Brand Index (RIBI).
- ↑ Rust, Susanna. "Swiss consultancies rank managers on sustainable investing 'brands'". IPE.
- ↑ "ESG: plus de 200 gérants d'actifs européens sous la loupe". Allnews.ch (in French). 20 November 2018.