Rakuten Advertising

Rakuten Advertising
Type	Private
Industry	Internet marketing
Founded	New York, New York (1996)
Headquarters	New York, New York,
Key people	Yaz Iida, (President, CEO)
Products	Affiliate marketing
Website	www.rakutenadvertising.com

Rakuten Advertising, formerly known as Rakuten Marketing, is an affiliate marketing service provider.

Acquisition

In 2005, Rakuten acquired LinkShare for US$425 million in cash,^[1] making LinkShare a wholly owned U.S. division of Rakuten, Inc., a Japanese shopping portal.

Rebranding

Rakuten LinkShare was re-branded to Rakuten Affiliate Network in 2014. In 2020, Rakuten Marketing was renamed as Rakuten Advertising.^[2]

References

↑ Bloomberg (September 6, 2005),Rakuten Agrees to Acquire LinkShare for $425 Million, Bloomberg.com, retrieved August 12, 2007
↑ "Rakuten rebrands marketing arm to advertising". Retrieved 6 October 2020.

External links

Official website

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[bloomberg-1] Bloomberg (September 6, 2005),Rakuten Agrees to Acquire LinkShare for $425 Million, Bloomberg.com, retrieved August 12, 2007

[2] "Rakuten rebrands marketing arm to advertising". Retrieved 6 October 2020.

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