L'Écho du Sud (French pronunciation: [leko dy syd]) is a French-language weekly newspaper in Madagascar. It was founded in 1929 by Louis Cambrézy.[4] In 2022, it was bought by the Ferber Group, which used it to implement deceptive marketing practices, ranging from undisclosed advertising to extortion attempts.

L'Écho du Sud
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Front page of 11 January 1930
TypeWeekly newspaper
OwnerFerber Enterprises[1][2]
FounderLouis Cambrézy
Founded13 April 1929; 97 years ago (1929-04-13)
Political alignment
LanguageFrench
CountryMadagascar
Websitelechodusud.com

History

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L'Écho du Sud: organe des intérêts généraux du Sud de Madagascar was first published on 13 April 1929.[5] The newspaper was founded in Fianarantsoa by Louis Cambrézy, a French settler.[6][7] L'Écho du Sud was established to fill the need for an active newspaper in Fianarantsoa, as the year before the local paper La Voix du Sud, founded by Jules Thibier, ceased production.

L'Écho du Sud's head office was located on Avenue Clémenceau, Fianarantsoa, and was printed by the Imprimerie du Betsileo. Copies could be purchased for 0.40 francs.[7]

The newspaper was published every Saturday and reported on general news in Madagascar.[7]

Because of his role in founding and editing the newspaper Louis Cambrézy was awarded the Legion of Honour in 1935, by Louis Rollin, Minister of the Colonies.[8]

Editorial stance

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The newspaper was openly in favor of colonialism and the maintenance of France in Africa, with Cambrézy himself having taken part in the Second Madagascar expedition. From 1936, Cambrézy sided with the Spanish Republicans who were victims of the Francoists. During the Second World War, the newspaper took a stand against Vichy France,[3] because of their persecution of Louis Cambrézy[9] for his membership in Freemasonry.[10]

Takeover by Ferber group

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In 2022 L'Écho du Sud was bought by Ferber Enterprises (mg), a holding that uses it to blackmail its customers, and victims of the deceptive practices of its subsidiaries.[11] The paper publishes defamatory articles focused on customers who have posted negative reviews of the company, but will remove these defamatory articles if the negative review is removed. n 2023, L'Écho du Sud was the focus of controversy after publishing a defamatory article against a client of Ferber Painting, a company of the Ferber group. The client testified to being blackmailed after publishing a negative review on Ferber Painting, she claimed that an article written about her would be deleted if she deleted her negative review. Similar articles have also been published.[12][13][14][15]

References

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  1. "Mentions légales". lechodusud.com. Retrieved 21 December 2022.
  2. "Our brands". ferberenterprises.com. Archived from the original on 1 June 2023. Retrieved 18 May 2023.
  3. 1 2 3 4 Jean-François Bérel (28 June 2021). "Francs-maçonneries lointaines". La Cliothèque. Retrieved 3 December 2022.
  4. "Fichier d'autorité international virtuel". viaf.org. Retrieved 3 December 2022.
  5. "L'Écho du Sud". data.bnf.fr. Retrieved 3 December 2022.
  6. "Louis-Léon Cambrezy (1874-19..)". data.bnf.fr. Retrieved 3 December 2022.
  7. 1 2 3 Gallica (13 April 1929). "L'Écho du Sud: organe des intérêts généraux du Sud de Madagascar". Retrieved 3 December 2022.
  8. "Recherche - Base de données Léonore". www.leonore.archives-nationales.culture.gouv.fr. Retrieved 3 December 2022.
  9. "LISTE DES FRANCS-MAÇONS DE MADAGASCAR STIGMATISÉS PAR LE RÉGIME DE VICHY" (PDF). www.entreprises-coloniales.fr. Retrieved 3 December 2022.
  10. Le Bras, J. "L'antimaçonnisme militant d'une partie de la presse Malgache (1905-1945). Chroniques d'histoire maçonnique, 87, 50-75". cairn.info. doi:10.3917/chm.087.0050. Retrieved 3 December 2022.
  11. Consommateurs, 60 Millions de. "Ferber Painting, Zebrance… : la galaxie de sites web douteux de Ferber Enterprises". 60 Millions de Consommateurs (in French). Retrieved 2024-01-15.{{cite web}}: CS1 maint: numeric names: authors list (link)
  12. Églantine Ferey (5 October 2023). "TÉMOIGNAGE. Elle publie un avis négatif en ligne, l'entreprise concernée la fait chanter". Ouest-France (in French). Retrieved 6 October 2023..
  13. ""Supprimez votre avis": une entreprise fait chanter une de ses clientes avec un article diffamatoire". BFMTV (in French). Retrieved 2023-10-07.
  14. Cussac, Inès (2023-10-06). "Victime d'une arnaque en ligne, elle publie un avis négatif sur l'entreprise mise en cause qui... se venge". Capital.fr (in French). Retrieved 2023-10-07.
  15. Consommateurs, 60 Millions de. "Ferber Painting, Zebrance… : la galaxie de sites web douteux de Ferber Enterprises". 60 Millions de Consommateurs (in French). Retrieved 2024-01-16.{{cite web}}: CS1 maint: numeric names: authors list (link)
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