José Parra Moyano is a Spanish academic and researcher specializing in digital strategy, artificial intelligence, and data analytics. He is a professor of digital strategy at IMD Business School in Switzerland.[1][2][3]
José Parra Moyano | |
|---|---|
| Alma mater | University of Zurich |
| Known for | Research on artificial intelligence and digital transformation |
| Scientific career | |
| Fields | Digital strategy, artificial intelligence, data analytics |
| Institutions | IMD Business School |
Education
editParra Moyano earned a Doctor of Philosophy (PhD) in Management and Economics from the University of Zurich, graduating with distinction. He also participated in academic training at Stanford University in computational economics and related fields.[4][5]
Early life and education
editParra Moyano serves as Professor of Digital Strategy at IMD Business School, where he teaches and conducts research on the impact of digital technologies on organizations and economic systems.[6]
His research examines how organizations adopt and integrate emerging technologies, particularly artificial intelligence, and how leadership decisions influence digital transformation outcomes.[7][8]
Parra Moyano has also held teaching roles and guest lectureships at institutions including the University of Zurich, Copenhagen Business School, and Mannheim Business School, focusing on subjects such as data strategy, business analytics, and statistics.[9]
Bibliography
editParra Moyano’s work focuses on the intersection of technology, data, and organizational strategy. His research includes:[10][11]
- Adoption and governance of artificial intelligence
- Digital transformation and organizational change
- Data-driven decision-making and business analytics[12]
- Human and leadership dimensions of technological change
His work explores how executives can integrate advanced technologies while maintaining human judgment, creativity, and organizational effectiveness.[13][14]
Awards and recognition
editParra Moyano has received recognition for his contributions to digital strategy, artificial intelligence, and management research. His honors include:[15][16]
- Named to the 2026 Poets&Quants Best 40-Under-40 Business Professors list.
- Included in the Thinkers50 Radar list, recognizing emerging management thinkers.
- Recognized in the Forbes 30 Under 30 list.
- Recipient of teaching awards from the University of Zurich, Copenhagen Business School, and Mannheim Business School for excellence in teaching and academic contribution.
Selected publications
editParra Moyano has authored and co-authored scholarly and practitioner-oriented publications on artificial intelligence, digital transformation, data science, and management. Selected works include:
- Parra-Moyano, José; Reinmoeller, Patrick; Schmedders, Karl (2025). Research: Executives Who Used Gen AI Made Worse Predictions. Harvard Business Review.
- Lange, Katharina; Parra-Moyano, José (2025). Research: How AI Helped Executives Improve Communication. Harvard Business Review.
- Parra-Moyano, José; Schmedders, Karl; Werner, Maximilian (2024). Know Your Data to Harness Federated Machine Learning. MIT Sloan Management Review.
- Parra-Moyano, José; Joshi, Amit (2024). Data Collectives Are the Next Frontier of Labor Relations. Harvard Business Review.
- Parra-Moyano, José; Schmedders, Karl; Pentland, Alex "Sandy" (2020). What Managers Need to Know About Data Exchanges. MIT Sloan Management Review.
References
edit- ↑ "José Parra Moyano - IMD business school for management and leadership courses". 2023-07-31. Retrieved 2026-04-16.
- ↑ "José Parra Moyano - IbyIMD". www.imd.org. 2023-11-28. Retrieved 2026-04-16.
- ↑ Chevallier, Arnaud; Dalsace, Frédéric; Parra-Moyano, José (2026-03-02). "The Risks of Letting AI Direct Conversations". Harvard Business Review. ISSN 0017-8012. Retrieved 2026-06-05.
- ↑ "José Parra Moyano - Thinkers50". January 27, 2025. Retrieved July 13, 2026.
- ↑ "José Parra Moyano - Agenda Contributor". World Economic Forum. Retrieved July 13, 2026.
- ↑ "José Parra Moyano named to 2025 Thinkers50 Radar List". Imd.org. 2025-01-27. Retrieved 2026-04-16.
- ↑ "José Parra Moyano – E4S". e4s.center. Retrieved 2026-04-16.
- ↑ "José Parra-Moyano". The Conversation. 2020-04-06. Retrieved 2026-04-16.
- ↑ Dreyer, Konstantin (2025-12-11). "#11 - José Parra Moyano - Why Does the World Need You". www.careersandcharacter.com. Retrieved 2026-04-16.
- ↑ "Google Académico". scholar.google.com. Retrieved 2026-04-16.
- ↑ Davenport, Thomas H.; Parra-Moyano, José; Schmedders, Karl; Schulte, Stephan (2023-11-17). "Use GenAI to Uncover New Insights into Your Competitors". Harvard Business Review. ISSN 0017-8012. Retrieved 2026-06-05.
- ↑ Pentland, José Parra-Moyano, Karl Schmedders, and Alex “Sandy” (2020-06-09). "What Managers Need to Know About Data Exchanges". MIT Sloan Management Review. Retrieved 2026-06-05.
{{cite web}}: CS1 maint: multiple names: authors list (link) - ↑ "José Parra Moyano CV" (PDF). Business.uzh.ch. Retrieved 2026-07-13.
- ↑ "AI unlocked: How LLMs will make experts out of everyone - I by IMD". Imd.org. 2025-09-30. Retrieved 2026-04-16.
- ↑ Bleizeffer, Kristy (2026-05-17). "2026 Best 40-Under-40 Business Professors: José Parra Moyano, IMD Business School". Poets&Quants. Retrieved 2026-07-01.
- ↑ "José Parra Moyano named to 2025 Thinkers50 Radar List". Imd.org. 2025-01-27. Retrieved 2026-07-01.