indy100 (formerly i100)[1] is a British news website affiliated with The Independent,[2] launched by ESI Media on 17 July 2014. The site is led by journalist Christian Broughton.[3]
 | |
 Screenshot of indy100 taken on 25 April 2026 | |
| Formerly | i100 |
|---|---|
Type of site | News website |
| Available in | English |
| Headquarters | London, United Kingdom |
| Owner | ESI Media |
| Key people | Christian Broughton |
| URL | www |
| Users | 1.3 million (2024) |
| Launched | 17 July 2014 |
| Current status | Active |
| OCLC number | 1235831146 |
History
editOn 17 July 2014, ESI Media, publisher of The Independent announced the launch of news website i100.co.uk – as on online companion for their i newspaper[4] – describing it as a "not just another newspaper website". Users of the website can sign up using one of several social media accounts to leave comments and upvote articles. Users can receive rewards for upvoting or sharing a certain number of articles. The site republishes material from The Independent (and formerly the i newspaper) and rewrites it in a "digital-friendly" format.[2] The site's editorial team consists of journalists and contributors from The Independent, and is led by managing director Christian Broughton.[3] The website's content is aimed at millennials,[5] it seeks to hire editors who resonate with Gen Z readers.[6]
In February 2016, Evgeny Lebedev announced The Independent was moving to digital-only model[7] and that the i newspaper would be sold to Johnston Press.[7] The Independent would retain the i100 website, which would rebrand as indy100.[7] Johnston Press also announced that the i newspaper would create its own news website, inews.co.uk.[7]
In 2024, The Independent estimated that indy100 had 1.3 million monthly readers.[8]
Reception
editIn 2014, The Guardian described the website as a "digital incarnation of The Independent's sister title, i".[3] Marketing Week likened the website to Buzzfeed.[9] In 2016, Evgeny Lebedev said that the website was "hugely successful".[7] InPublishing described the website as a "hugely successful quality news source for millennials".[10] In 2017, Amol Rajan – media editor of BBC News and former editor of The Independent – described the website as the "most successful spin-off site of its kind", adding that it created "mobile-friendly, ultra-social, video-heavy content that young audiences lapped up."[1]
References
edit- 1 2 Rajan, Amol (31 July 2017). "Should other papers follow The Independent's digital lead?". Culture. BBC News. BBC.
- 1 2 McNally, Paul (17 July 2014). "Why The Independent launched the new user-focused i100". Journalism UK. Mousetrap Media. Retrieved 25 April 2026.
- 1 2 3 Greenslade, Roy (17 July 2014). "Now i goes digital with a BuzzFeed-style website called i100". The Guardian. London: Guardian Media Group. ISSN 0261-3077.
- ↑ Pidgeon, David (17 July 2014). "Curate your own news: Independent launches i100". The Media Leader. Adwanted. Retrieved 25 April 2026.
- ↑ Onyanga-Omara, Jane (16 February 2016). Written at London. "Britain's 'The Independent' newspaper to go digital-only". USA Today. New York: Gannett. ISSN 0734-7456. Retrieved 25 April 2026.
- ↑ Ahmed, Mariam (22 March 2023). "The Independent seeks Indy100 journalist". Talking Biz News. New York: Vested. Retrieved 25 April 2026.
- 1 2 3 4 5 Turvill, William (24 May 2016) [12 February 2016]. "Independent newspapers closed, but will continue online, after i sale to Johnston Press". Press Gazette. London: Progressive Media Group. ISSN 0041-5170. Retrieved 25 April 2026.
- ↑ "Winter warmer: The Independent turns up the heat on other news brands once more". Independent Advertising (Press release). ESI Media. 2 January 2024. Retrieved 25 April 2026.
- ↑ O'Reilly, Lara (17 July 2014). "Independent looks to i100 to take it in 'different advertising direction'". Marketing Week.
- ↑ "The Independent goes digital-only". InPublishing. 12 February 2016. Retrieved 25 April 2026.