HelloSociety was a Santa Monica, CA-based social media marketing and technology firm that helped brands partner with influencers.[1] The company was founded by Kyla Brennan in 2012.[1][2]
 | |
| Industry | Marketing Communications |
|---|---|
Number of locations | Santa Monica, CA, United States |
Area served | Worldwide |
Key people | Kyla Brennan (CEO / Founder) |
| Parent | The New York Times Company |
| Website | www |
The company was purchased by The New York Times Company in March 2016.[3][2]
History
editHelloSociety started out as HelloInsights, an analytics and ad measurement tool, and expanded to a full suite.[1] The company was the first Pinterest marketing and analytics firm.[4] In 2015, the company expanded its network to include influencers on Instagram, Snapchat, YouTube, and other social media platforms.[3][5]
In March 2016, the New York Times Company bought HelloSociety for an undisclosed amount, and it was announced that the company would be integrated with the Times' internal social media agency, T Brand Studio.[3][6][2]
Products
editHelloSociety’s product suite was made up of five parts: HelloInsights, HelloPartners, HelloBuzz, HelloCreative, and HelloManager.[1]
External links
editReferences
edit- 1 2 3 4 "Science Inc.-backed HelloInsights becomes HelloSociety, a Pinterest marketing agency for brands". Retrieved Oct 8, 2013.
- 1 2 3 Ha, Anthony. "The New York Times acquires influencer marketing agency HelloSociety". TechCrunch. Retrieved 27 August 2016.
- 1 2 3 "New York Times Buys HelloSociety, A Social Media Agency". labusinessjournal.com. 2016-03-11. Retrieved 2016-03-11.
- ↑ "The New York Times Just Bought A Hot Marketing Company". Fortune. 11 March 2016. Retrieved 27 August 2016.
- ↑ "Instagram Followers Influence". AP News. 2020-12-20. Retrieved 2024-01-27.
- ↑ Only, Subscription (2016-03-14). "NY Times Buys Digital Marketing Company HelloSociety". Retrieved 2026-03-18.