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Summary

Description
English: An overview of the real-time bidding market in programmatic advertising online
Date
Source Diaz Ruiz, C. A. (2024). Disinformation and fake news as externalities of digital advertising: a close reading of sociotechnical imaginaries in programmatic advertising. Journal of Marketing Management, 1–23. https://doi.org/10.1080/0267257X.2024.2421860
Author Carlos Diaz Ruiz

Figure 1 of Diaz Ruiz, C. A. (2024). Disinformation and fake news as externalities of digital advertising: a close reading of sociotechnical imaginaries in programmatic advertising. Journal of Marketing Management, 1–23. https://doi.org/10.1080/0267257X.2024.2421860. It is reproduced under a Creative Commons license CC BY 4.0. https://creativecommons.org/licenses/by/4.0/

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An overview of the real-time bidding market in programmatic advertising online

30 October 2024

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