File:Livery design for Air Force One.jpg

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Summary

Media data and Non-free use rationale
Description	Designing corporate identities was a major part of Loewy's practice. His modern and elegant design for the livery of JFK's Air Force One transformed this particular Boeing 707 into an important element of the Kennedy administration's global brand. According to Loewy, Kennedy chose a red-and-gold design from the initial concept sketches presented to him at the White House but asked for it to be rendered in blue, which he said was his favorite color. Loewy recalled that Kennedy also chose the Caslon typeface—which resembles the one used in the heading of the Declaration of Independence—for the legend "United States of America." The new Air Force One entered service in fall 1962.
Author or copyright owner	Raymond Loewy
Source (WP:NFCC#4)	https://www.moma.org/collection/works/196025
Date of publication	1962
Use in article (WP:NFCC#7)	Air Force One
Purpose of use in article (WP:NFCC#8)	To support encyclopedic discussion of this work in this article. The illustration is specifically needed to support the following point(s): The image is being used to describe the methodology of work produced under a commission from the US government
Not replaceable with free media because (WP:NFCC#1)	n.a.
Minimal use (WP:NFCC#3)	For use in Air Force One to describe Loewy's process in designing the now iconic livery design while under contract for the U.S. Government.
Respect for commercial opportunities (WP:NFCC#2)	n.a.
Other information	Aside from the claim that this file qualifies for use without permission under fair use, this file is also available under a license that permits educational, personal, or otherwise non-commercial use only. Files available under such terms do not meet the definition of Free Cultural Works as adopted by the Wikimedia Foundation, and are therefore considered non-free on Wikipedia and may only be used under Wikipedia's non-free content policy. This tag must only be used with a non-free license tag and a valid fair use rationale as required by policy. Fair use true A reasonable fascimile of this image cannot be reproduced to describe the methodology of Loewy's work in regards to his work on AF1, nor would Loewy's future commercial interests be affected as the deliverable in question was work under contract for the U.S. Government that has since been adapted to newer representations after Loewy's death.
Fair useFair use of copyrighted material in the context of Air Force One//en.wikipedia.org/wiki/File:Livery_design_for_Air_Force_One.jpgtrue

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File history

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	Date/Time	Thumbnail	Dimensions	User	Comment
current	00:22, 4 July 2021		449 × 222 (56 KB)	DatBot (talk \| contribs)	Reduce size of non-free image (BOT - disable)
	22:56, 28 June 2021	No thumbnail	2,000 × 990 (244 KB)	399scout (talk \| contribs)	Uploading a non-free work, as object of commentary using File Upload Wizard

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Air Force One