
Fair use rationale
editFair use claimed for the The Apprentice (UK Series Two) article because:
- no free alternative could be produced
- the image is a publicity still used to promote a television programme, being used to illustrate an article about the programme
- does not detract from the value of the television programme, or the copyright holder's ability to make further profit from it
- the image is provided at a low resolution inappropriate for re-printing, and its usage on Wikipedia does not pose a problem of aiding media piracy
- The original source of this image is at
Licensing
editThe copyright for it is most likely owned by the company who created the promotional item or the artist who produced the item in question; you must provide evidence of such ownership. Lack of such evidence is grounds for deletion.
It is believed that the use of some images of promotional material to illustrate:
- the person(s), product, event, or subject in question;
- where the image is unrepeatable, i.e. a free image could not be created to replace it;
- on the English-language Wikipedia, hosted on servers in the United States by the non-profit Wikimedia Foundation;
qualifies as fair use under Copyright law of the United States. Any other usage of this image, on Wikipedia or elsewhere, might be copyright infringement. See Wikipedia:Non-free content and Wikipedia:Publicity photos.
Additionally, the copyright holder may have granted permission for use in works such as Wikipedia. However, if they have, this permission likely does not fall under a free license.

Please note that our policy usually considers fair use images of living people that merely show what they look like to be replaceable by free-licensed images and unsuitable for the project. If this is not the case for this image, a rationale must be provided proving that the image provides information beyond simple identification or showing that this image is difficult to replace by a free-licensed equivalent. Commercial third-party reusers of this image should consider whether their use is in violation of the subject's publicity rights.
File history
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| Date/Time | Thumbnail | Dimensions | User | Comment | |
|---|---|---|---|---|---|
| current | 20:04, 14 June 2007 | 300 × 180 (15 KB) | Dalejenkins (talk | contribs) | Reverted to earlier revision |
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File usage
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