"Rage bait is defined as online content deliberately designed to elicit anger or outrage by being frustrating, provocative, or offensive, typically posted in order to increase traffic to or engagement with a particular web page or social media content".
"Where last year’s choice, brain rot, captured the mental drain of endless scrolling, rage bait shines a light on the content purposefully engineered to spark outrage and drive clicks. And together, they form a powerful cycle where outrage sparks engagement, algorithms amplify it, and constant exposure leaves us mentally exhausted. These words don’t just define trends; they reveal how digital platforms are reshaping our thinking and behaviour."
frustrating, offensive, deliberately divisive
Smith:
(search text for "rage") rage, insults, fears, resentment, tribalized hyperpartisan brain, trauma, blame, hate, "fear and rage porn"
"white tribal fear", "bitter hatred and feelings of disrespect", "blasphemous outrage", "visceral bitter resentment", "victimhood and blame of 'elites' and 'others'", "Addiction to tribal hate and fear content"
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