Wikipedia

Emarketer

(Redirected from EMARKETER)

Emarketer, stylized EMARKETER, formerly Insider Intelligence, is a subscription-based market research company that provides insights and trends related to digital marketing, media, and commerce.[1][2][3]

EMARKETER, Inc.
TypePrivate subsidiary
IndustryMarket research
Founded1996
Headquarters
One Liberty Plaza
New York, New York
OwnerAxel Springer SE
Number of employees
201–500
WebsiteEMARKETER

History

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Emarketer was founded in 1996, and is headquartered in New York City.

In June 2016, the German media company Axel Springer acquired 93% of Emarketer for around $242 million.[4] eMarketer's co-founders, Terry Chabrowe and Geoff Ramsey, retained the remaining 7% stake and were expected to remain with the company.[5]

In June 2019, Axel Springer announced plans to merge financial news website Business Insider, which it acquired in 2015 for $343 million, with Emarketer.[6][7] In 2020, eMarketer was combined with Business Insider Intelligence, the subscription research arm associated with Business Insider, under the Insider Intelligence brand.[8]

In 2024 the brand was reverted back to EMARKETER.[9]

Products and services

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Corporate subscription

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Subscribers have access to Emarketer's data via a web-based client portal. Within the database, analysts, forecasters, and researchers publish industry reports, forecasts, comparative estimates, charts, articles, interviews, case studies, web conferencing and videos.[10] The company curates, compares, and contextualizes information from global sources to provide macro-level understanding of digital trends related to advertising, marketing, media and commerce.[11][12]

References

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  1. ↑ Cain Claire (2012-09-19). "Google to Topple Facebook as Leader in Display Ads, eMarketer Says". The New York Times. Retrieved 2012-12-21.
  2. ↑ Robert Hof (2012-04-18). "Online Ad Revenues to Pass Print in 2012". Forbes. Retrieved 2012-12-21.
  3. ↑ "Baker Library - eMarketer Database". Harvard Business School Bloomberg Center. Retrieved 2012-12-15.
  4. ↑ "Axel Springer buys U.S. eMarketer for $242 million". Reuters. 2016-06-10.
  5. ↑ Sweney, Mark (2016-06-10). "Axel Springer buys eMarketer to reduce digital ad dependency". The Guardian. ISSN 0261-3077. Retrieved 2026-07-13.
  6. ↑ Spangler, Todd (2015-09-29). "Germany's Axel Springer Buys Business Insider in $343 Million Deal". Variety. Retrieved 2026-01-13.
  7. ↑ Sutton, Kelsey (2019-06-13). "Axel Springer Will Merge Insider Inc. and eMarketer Next Year". Adweek. Retrieved 2026-01-13.
  8. ↑ "Business Insider Intelligence and eMarketer rebrand as Insider Intelligence". Digiday. 2020-05-06. Retrieved 2026-07-13.
  9. ↑ Severinghaus, Steve. "EMARKETER Brand Returns With the Addition of a Powerful New Suite of Forecasting and Insights Tools". EMARKETER. Retrieved 2026-07-13.
  10. ↑ EMARKETER. "Unlock digital opportunities with the world's most trusted forecasts, analysis, and benchmarks". EMARKETER. Retrieved 2024-08-27.
  11. ↑ "eMarketer VentureBeat profile". VentureBeat. Archived from the original on 2013-02-04. Retrieved 2012-12-15.
  12. ↑ Lori Luechtefeld (2011-04-12). "eMarketer CEO Geoff Ramsey Receives Industry Achievement Award -ad:tech". ad:tech. Archived from the original on 2011-04-17. Retrieved 2012-12-20.
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