Wikipedia

Draft:Tianguis Turístico

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  • Comment: Definitely notable, but remove the blogspot links and please expand the history (if it's been celebrated since 1975, there must have been some coverage) using sources from here. Nighfidelity (talk) 16:20, 20 March 2026 (UTC)

Tianguis Turístico

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Tianguis Turístico
NicknameTianguis Turístico México
Acapulco Tourism Market
Acapulco International Hotel and Travel Agency Fair (IHATA)
StatusActive
GenreTourism trade fair
FrequencyAnnual
CountryMexico
Years active1975–present
Organised bySecretariat of Tourism (SECTUR)
Websitehttps://tianguisturistico.com

Tianguis Turístico is an annual tourism trade fair in Mexico which was designed to promote Mexican destinations and develop commercial partnerships by engaging tourism service providers, destination marketing organizations, international buyers, and travel industry representatives.[1] Established in 1975 and organized by Mexico’s Secretariat of Tourism (SECTUR), the event is supported by both government and public resources.[2][3][4]

The event was held exclusively in Acapulco from its founding until 2011.[5] Beginning in 2012, Tianguis Turístico adopted an itinerant host‑city format, allowing different destinations throughout Mexico to host the fair while maintaining Acapulco as a recurring venue.[6][7] Tianguis Turístico typically attracts tourism officials, tour operators, travel agencies, airlines, hospitality companies, and media representatives. The event provides an avenue for vendors to promote tourism products and locations.[8][9][10]

History

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The event was first held in Acapulco in 1975 under the name Acapulco International Hotel and Travel Agency Fair (IHATA) and subsequently operated as the Acapulco Tourism Market.[11][12][13] From its inception until 2011, the event was held annually in Acapulco, where the government metrics showed an increase in Mexican travel following the marketing of Mexican tourism products to international tour operators, travel agencies, and industry representatives.[14]

In the early 2000s, Tianguis Turístico expanded its organizational structure and began systematically tracking participation indicators. Evaluations of the event were conducted by the Center for Competitiveness Studies (El Centro de Estudios de la Competitividad, CEC) starting in 2001 during the tenure of Executive Director Eduardo Chaillo (1998–2004).[15][16][17] These reviews examined the effectiveness of Tianguis Turístico as a tourism promotion platform and aligned performance indicators with the National Tourism Program 2001–2006.[18]

In 2011, Secretary of Tourism Gloria Guevara[19][20] announced that the event would adopt an itinerant host‑city model, allowing different destinations within Mexico to host the trade show starting in 2012.[21][22] The change aimed to distribute the promotional and economic benefits of the event across multiple regions of the country.[23][24]

In 2015, the Secretariat of Tourism announced that Acapulco would continue to host the event periodically within the rotating model in order to support the city’s tourism economy.[25][5]

In 2020, the Tianguis Turístico Digital was held as a virtual marketplace in response to global travel restrictions during the COVID‑19 pandemic.[26][27]

In 2025, under Secretary of Tourism Josefina Rodríguez Zamora, Tianguis Turístico expanded to a bi‑national format for the first time, incorporating venues in Baja California, Mexico and San Diego, California in the United States.[28]

Organization

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The Tianguis Turístico is organized by the Secretariat of Tourism (Spanish: Secretaría de Turismo, SECTUR). From 1999–2018 it was led by the Mexico Tourism Board (Consejo de Promoción Turística de México - CPTM).[29] The event primarily draws representatives from Mexico’s tourism sector along with international buyers and media.[30] Participants include tourism service providers, state and municipal tourism agencies, tour operators, travel agencies, airlines, hospitality companies, and international media.[31]

Reception

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Since adopting an itinerant host‑city model in 2012, the event has grown in both business meetings and overall attendance.[32][33] Among the editions with the highest recorded participation was the 2023 edition in Mexico City, which drew representatives from 90 countries.[34]

In response to travel restrictions during the COVID‑19 pandemic, the event was held as a virtual marketplace in 2020, featuring tourism service providers and agents from Mexican states and international agencies.[35][36][37][38] The event returned to an in‑person format in late 2021.[39] The 50th edition is scheduled to return to Acapulco in 2026.[40]

Tianguis Turístico Host Cities

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For the first 36 years, Tianguis Turístico was hosted in Acapulco, Mexico. When the model became itinerant, the host cities changed to various locations in Mexico, returning to Acapulco almost every other year. In 2025, the 50th anniversary event was hosted bi-nationally.

YearEdition #Host CityLocation# CountriesRef
1975-2011I–36AcapulcoAcapulco International Center——
201237Puerto VallartaInternational Convention Center——
201338PueblaPuebla Exhibition & Convention Center42[41]
201439CancúnLakám Center60[42]
201540AcapulcoImperial World Expo65[43], [44]
201641GuadalajaraExpo Guadalajara75[45]
201742AcapulcoImperial World Expo88[46]
201843MazatlánMazatlán International Convention Center64[47]
201944AcapulcoImperial World Expo45[48]
2020—Tianguis Turístico DigitalVirtual31[49]
202145MéridaYucatán Siglo XXI45[50]
202246AcapulcoImperial World Expo65[51]
202347Mexico CityCitibanamex Center90[52]
202448AcapulcoImperial World Expo43[53]
202549Rosarito / San Diego Baja California Center (Mexico) / Liberty Station (USA) 44[54]
202650AcapulcoImperial World Expo45[55]
202751PueblaPuebla Exhibition & Convention CenterTBD[56]

References

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  1. ↑ Robles, Sergio (23 April 2025). "Tianguis Turístico: Mexico's largest tourism event headed to Baja California, San Diego". FOX 5/KUSI News. Retrieved 6 April 2026.{{cite news}}: CS1 maint: url-status (link)
  2. ↑ Ministry of Tourism (December 29, 2025). "Sectur is making progress in organizing the Tianguis Turístico México 2026-Press Release 274/2025". Government of Mexico. Retrieved 5 April 2026.
  3. ↑ Travelextra (May 3, 2025). "'Border? What border' – SEVEN key takeaways from Tianguis Turístico México 2025". Travel Extra: Ireland's Premier Source of Travel Information. Retrieved April 8, 2026.{{cite web}}: CS1 maint: url-status (link)
  4. ↑ Domínguez, Francisco (April 27, 2026). "Arranca Tianguis Turístico" [Tourism Fair kicks off]. El Heraldo de México. Retrieved April 27, 2026.{{cite news}}: CS1 maint: url-status (link)
  5. 1 2 Dunn, Bryen (January 13, 2015). "Tianguis Turistico Mexico Celebrates Its 40th Anniversary in Acapulco". Huffington Post. Retrieved April 8, 2026.{{cite news}}: CS1 maint: url-status (link)
  6. ↑ "By decision of the Mexican President, Tianguis Turístico will remain itinerant". Travel2latam. March 18, 2019. Retrieved April 10, 2026.{{cite web}}: CS1 maint: url-status (link)
  7. ↑ "Vallarta Named Host for 2012 Tianguis Turistico". Banderas News. 28 July 2011. Retrieved 5 April 2026.
  8. ↑ Notimex (26 March 2017). "Buyers from 86 countries are expected to attend the Tianguis Turístico (Tourism Fair)". Excelsior. Retrieved 15 January 2026.
  9. ↑ "What is the Tianguis Turístico?". Government of Mexico. March 23, 2015. Retrieved April 6, 2026.{{cite web}}: CS1 maint: url-status (link)
  10. ↑ Mendoza, Alexandra (April 23, 2025). "Mexico's largest tourism event goes binational for the first time in San Diego". The San Diego Union-Tribune. Retrieved April 6, 2025.{{cite news}}: CS1 maint: url-status (link)
  11. ↑ "Tourist Market in Mexico". Wayback Machine. 11 February 2008. Archived from the original on 18 August 2013. Retrieved 15 January 2026.
  12. ↑ MND Staff (April 9, 2024). "Acapulco hosts delegates from 42 countries for national tourism fair". Mexico News Daily. Retrieved April 7, 2024.{{cite web}}: CS1 maint: url-status (link)
  13. ↑ "Juntos haremos, en la Ciudad de México, el mejor Tianguis Turístico de la historia: Comunicado 052/2023" [Together we will create the best Tourism Fair in history in Mexico City: Press Release 052/2023]. Gobierno de Mexico. 2 March 2023. Retrieved 5 April 2026.
  14. ↑ Reyna, Julio; Herrera, Claudia; Santos, Javier (27 March 2012). "El Tianguis Turístico itinerante fortalecerá los negocios del sector". La Jornada. Retrieved 6 April 2026.{{cite web}}: CS1 maint: url-status (link)
  15. ↑ Frangiaili, Francesco (June 25, 2004). Conclusions of the International Seminar on the Evaluation of Promotional Campaigns (PDF) (Report). Madrid, Spain: World Tourism Organization. Retrieved April 6, 2026.
  16. ↑ Lytle, David (15 December 2025). "CMP Fellow Spotlight: Get to Know Eduardo Chaillo". Smart Meetings. Retrieved 23 January 2026.
  17. ↑ Cesar (11 June 2013). "Global Meetings and Tourism Specialists, a company backed by the name Eduardo Chaillo". LATAM Meetings. Retrieved 1 January 2026.
  18. ↑ Fox Quesada, Vicente (April 22, 2002). Programa Nacional de Turismo 2001-2006 [National Tourism Program 2001-2006] (Report) (in Spanish). Mexico: Government of Mexico. 2002 OFFICIAL GAZETTE (First Section). Retrieved April 6, 2026.
  19. ↑ Notimex (March 26, 2012). "Entra Tianguis Turístico en una nueva etapa: Guevara Manzo" [Tianguis Turístico enters a new stage: Guevara Manzo]. La Razón de México. Retrieved April 10, 2026.{{cite web}}: CS1 maint: url-status (link)
  20. ↑ "XIX Interamerican Travel Congress Speakers Bio: Gloria Guevara Manzo" (PDF). Organization of American States (OAS). Retrieved April 10, 2026.{{cite web}}: CS1 maint: url-status (link)
  21. ↑ Reséndiz, Francisco; Covarrubias, Adriana (19 December 2012). "Tianguis Turístico returns to Acapulco in 2015". El Universal. Archived from the original on 1 January 2013. Retrieved 22 January 2026.
  22. ↑ "Mexico Says It's a Place You Thought You Knew". Pax News. 8 July 2010. Retrieved 22 January 2026.
  23. ↑ Rosenfeld, Kelly (9 November 2011). "Tianguis Turistico 2012 Aims to Entice". Travel Age West. Retrieved 6 April 2026.{{cite web}}: CS1 maint: url-status (link)
  24. ↑ Flores, Francisco Madrid (28 March 2017). "Tianguis turístico ¿para qué?" [Tourist market: what for?]. El Universal. Retrieved 6 April 2026.{{cite web}}: CS1 maint: url-status (link)
  25. ↑ "What is the Tourism Market". Mayors TV. March 7, 2023. Retrieved April 7, 2026.{{cite web}}: CS1 maint: url-status (link)
  26. ↑ Valadez, Roberto (23 September 2020). "Sectur inaugurates the first Digital Tourism Tianguis". Milenio. Retrieved 5 April 2026.
  27. ↑ "The first Tianguis Turístico Digital ends in Mexico". Travel2Latam. September 25, 2020. Retrieved April 8, 2026.{{cite web}}: CS1 maint: url-status (link)
  28. ↑ Bowler, Matthew (May 1, 2025). "Thousands of tourism pros come to Rosarito Beach for the 49th annual Tianguis Turístico". KPBS. Retrieved April 8, 2026.{{cite news}}: CS1 maint: url-status (link)
  29. ↑ Negrete Coppel, Rodolfo José López (12 December 2014). "Acuerdo por el que se da a conocer el Programa Institucional 2014-2018 del Consejo de Promoción Turística de México, S.A. de C.V., aprobado por la Secretaría de Turismo" [Agreement announcing the 2014-2018 Institutional Program of the Mexican Tourism Promotion Council, SA de CV, approved by the Ministry of Tourism]. Diario Oficial de la Federación. Retrieved 8 April 2026.{{cite web}}: CS1 maint: url-status (link)
  30. ↑ Drillinger, Meagan (1 December 2021). "Tianguis Turistico highlights Mexico's rebirth of tourism". Travel Weekly. Retrieved 23 January 2026.
  31. ↑ Chesnut, Mark (21 May 2025). "Tianguis 2025 Showcases Mexico's Tourism Growth". Travel Age West. Retrieved 22 January 2026.
  32. ↑ Wilkening, David (26 July 2007). "Mexico Opens DC Office to Attract More Conventions". Travel Mole. Retrieved 14 January 2026.
  33. ↑ Ministry of Tourism (2 March 2023). "Together we will create the best Tourism Fair in history in Mexico City: Miguel Torruco". Gobierno de Mexico. Retrieved 15 January 2026.
  34. ↑ MND Staff (April 3, 2023). "Medical tourism growth, AI concierges, new flights: highlights from Tianguis Turístico 2023". Mexico News Daily. Retrieved April 8, 2026.{{cite web}}: CS1 maint: url-status (link)
  35. ↑ Christoff, Janeen (12 March 2020). "Tianguis 2020 Rescheduled for the Fall". Travel Pulse. Retrieved 22 January 2026.
  36. ↑ Ministry of Tourism (24 September 2020). "The First Digital Tourism Fair concludes with preliminary sales of one hundred million dollars". Gobierno de Mexico (GOB). Retrieved 22 January 2026.
  37. ↑ Servín, Alba (23 April 2025). "Tianguis Turístico 2025: Find out what activities will be available starting April 28". El Economista. Retrieved 22 January 2026.
  38. ↑ Özgür Töre, Vedat (May 7, 2020). "Tianguis Turístico Moves to 2021, Additionally New Digital Tianguis Turístico Launches". FTN News. Retrieved April 8, 2026.{{cite web}}: CS1 maint: url-status (link)
  39. ↑ Covey, Claudette (November 10, 2020). "Tianguis Turistico Mexico Postponed to September 2021". Travel Pulse. Retrieved April 6, 2026.{{cite web}}: CS1 maint: url-status (link)
  40. ↑ Cecchetto, Carlo (27 April 2025). "Tianguis Turístico promoting Mexican tourism". CBS 8 News San Diego. Retrieved 22 January 2026.
  41. ↑ Newsdesk (March 25, 2013). "Tianguis Turistico 2013 Closes". Travel Agent Central. Retrieved April 8, 2026.{{cite web}}: CS1 maint: url-status (link)
  42. ↑ TravelPress Staff (May 9, 2014). "New Look Tianguis Topples Records". Travel Press. Retrieved April 8, 2026.{{cite web}}: CS1 maint: url-status (link)
  43. ↑ Hawkins, Eleanor (May 9, 2016). "Breaking Travel News investigates: Tianguis Turístico, Mexico". Breaking Travel News. Retrieved April 8, 2026.{{cite web}}: CS1 maint: url-status (link)
  44. ↑ Xinhua (April 15, 2025). "Tourism promoting event held in Mexico". China Daily. Retrieved April 27, 2026.{{cite news}}: CS1 maint: url-status (link)
  45. ↑ Excélsior Editorial Staff (25 April 2016). "Acompaña Roberto Borge a Peña Nieto en inauguración del Tianguis Turístico" [Roberto Borge accompanies Peña Nieto at the inauguration of the Tianguis Turístico (Tourism Fair)]. Excélsior. Retrieved 6 April 2026.{{cite web}}: CS1 maint: url-status (link)
  46. ↑ Marlene, Goldman (April 20, 2017). "On the Scene: Tianguis Turistico 2017 Celebrates Business". Meetings Today. Retrieved April 8, 2026.{{cite web}}: CS1 maint: url-status (link)
  47. ↑ Goss, Sapphire (April 20, 2018). "Breaking Travel News investigates: Tianguis Turístico, Mexico". Breaking Travel News. Retrieved April 6, 2026.{{cite web}}: CS1 maint: url-status (link)
  48. ↑ Gregory, Lydia (April 8, 2019). "2019 Tianguis Trade Show Takes Over Acapulco". Travel Pulse. Retrieved April 8, 2026.{{cite web}}: CS1 maint: url-status (link)
  49. ↑ Secretaría de Turismo (December 30, 2020). "En 2020, México innovó a nivel mundial con la realización de dos Tianguis Digitales" [In 2020, Mexico innovated globally by holding two Digital Tianguis]. Gobierno de Mexico. Retrieved April 8, 2026.{{cite web}}: CS1 maint: url-status (link)
  50. ↑ Drillinger, Meagan (June 1, 2022). "Things I learned at the Tianguis Turistico". Travel Weekly. Retrieved April 8, 2026.{{cite web}}: CS1 maint: url-status (link)
  51. ↑ Chestnut, Mark (June 15, 2022). "Mexico's Strong Tourism Rebound Continues". Travelage West. Retrieved April 8, 2026.{{cite web}}: CS1 maint: url-status (link)
  52. ↑ Juan Antonio (Oso), Oseguera (March 30, 2023). "Highlights of 2023 Tianguis Turistico". Travel Pulse. Retrieved April 7, 2026.{{cite web}}: CS1 maint: url-status (link)
  53. ↑ "Tianguis Turístico México Acapulco 2024 is inaugurated".{{cite web}}: CS1 maint: url-status (link)
  54. ↑ Valladolid, Monica (January 15, 2024). "Baja California gana a Nuevo León y a Puebla la designación de sede el Tianguis Turístico 2025" [Baja California beats Nuevo León and Puebla to be designated as the host city for the 2025 Tianguis Turístico.]. Forbes. Retrieved April 7, 2026.{{cite web}}: CS1 maint: url-status (link)
  55. ↑ Dávila, Fernando (18 March 2026). "México será sede por primera vez del Congreso Mundial de Turismo Deportivo de la ONU" [Mexico to Host UN World Sports Tourism Congress for the First Time]. Excélsior. Retrieved 6 April 2026.{{cite web}}: CS1 maint: url-status (link)
  56. ↑ MBN News Staff (October 20, 2025). "Puebla Chosen as Host of Tianguis Turístico México 2027". Mexico Business News. Retrieved April 8, 2026.{{cite news}}: CS1 maint: url-status (link)
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