Wikipedia

Spider-Man: Brand New Day

(Redirected from Draft:Spider Man 5)

Spider-Man: Brand New Day is an upcoming American superhero film based on the Marvel Comics character Spider-Man. Produced by Columbia Pictures, Marvel Studios, and Pascal Pictures, and distributed by Sony Pictures Releasing, it is intended to be the 38th film in the Marvel Cinematic Universe (MCU) and the fourth film in the MCU Spider-Man film series following Spider-Man: No Way Home (2021). The film is being directed by Destin Daniel Cretton, written by the team of Chris McKenna & Erik Sommers as well as Justin Kuritzkes, and stars Tom Holland as Peter Parker / Spider-Man alongside Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. In the film, Parker anonymously protects New York City as the hero Spider-Man and investigates a powerful new threat while his superpowers undergo a surprising and potentially dangerous evolution.

Spider-Man: Brand New Day
A close-up of Spider-Man's chest, showing his red suit with black spider icon underneath an open jacket.
Teaser poster
Directed byDestin Daniel Cretton
Written by
Based on
Spider-Man
by
Produced by
Starring
CinematographyBrett Pawlak
Edited by
Music byMichael Giacchino
Production
companies
Distributed bySony Pictures Releasing
Release date
  • July 31, 2026 (2026-07-31)
CountryUnited States
LanguageEnglish

Sony was developing a fourth MCU Spider-Man film by August 2019, and producer Amy Pascal revealed in November 2021 that it was intended to be the first in a new trilogy starring Holland. Work on the story began that December, with Holland more involved in development than he was for the previous films. McKenna and Sommers returned as writers by February 2023, Cretton was hired to direct by October 2024, and the title—derived from the 2008 comic book storyline "Brand New Day" that reset Spider-Man's status quo—was announced in March 2025. Kuritzkes rewrote the script with Cretton. The producers wanted Holland's Parker to be a "proper Spider-Man" for the first time, on his own and fighting street-level crime in New York City. Ahead of filming, Bernthal and Ruffalo were revealed to be reprising their MCU roles of Frank Castle / Punisher and Bruce Banner / Hulk. Filming took place from August to December 2025, with location filming in Glasgow, Scotland, and throughout England. Soundstage work occurred at Pinewood Studios in England.

Spider-Man: Brand New Day is scheduled to be released in the United States on July 31, 2026, as part of Phase Six of the MCU.

Premise

Following Dr. Stephen Strange's spell at the end of the film Spider-Man: No Way Home (2021), the world has forgotten that Peter Parker exists.[1] Four years later, Parker anonymously protects New York City as the hero Spider-Man and investigates a powerful new threat while his superpowers undergo a surprising and potentially dangerous evolution.[2]

Cast

Additionally, Marvin Jones III portrays Lonnie Lincoln / Tombstone, a crime boss with albinism, near-indestructible skin, and superhuman strength;[20] Eman Esfandi appears as a new boyfriend for MJ;[8][11] and Zabryna Guevara reprises her role as Sheila Rivera from the MCU television series Daredevil: Born Again (2025–present).[21] Liza Colón-Zayas and Keith David have been cast in undisclosed roles.[22][7] The characters Boomerang and Tarantula, as well as the organization the Hand, also appear in the film.[16] Tony Revolori and Martin Starr appear in photographs as their respective MCU characters Flash Thompson and Roger Harrington.[11]

Production

Development

Interest and writing delay

Picture of Tom Holland smiling at the 2016 San Diego Comic-Con International
Star Tom Holland was more involved in Brand New Day's development than he was for the previous MCU Spider-Man films.

Sony Pictures was reported in August 2019 to be developing a fourth Marvel Cinematic Universe (MCU) Spider-Man film alongside the third, Spider-Man: No Way Home (2021),[23] after they co-produced Spider-Man: Homecoming (2017) and Spider-Man: Far From Home (2019) with Marvel Studios and its president Kevin Feige. Later that month, Sony said it would be making No Way Home without Marvel Studios and Feige after negotiations to update the production deal between the two companies failed.[24] Following a negative fan reaction, Sony and Marvel's parent company Disney returned to negotiations and announced a new agreement at the end of September, which allowed Marvel Studios and Feige to produce No Way Home for Sony with producer Amy Pascal.[25] In February 2021, star Tom Holland said No Way Home was the final film in his contract with Sony and Marvel but he hoped to continue playing Peter Parker / Spider-Man in the future.[26][27] Zendaya, who portrays Michelle "MJ" Jones-Watson in the MCU, said in July that she did not know if another MCU Spider-Man film would be made.[28] That October, Holland said No Way Home was being treated as the end of a franchise that began with Homecoming. He said any further MCU Spider-Man films would differ from the first trilogy and feature a tonal change.[29]

Holland said in November 2021 that he was unsure if he should continue making Spider-Man films, feeling he would have done something wrong if he were still portraying the character in his thirties. He expressed interest in a film focusing on the Miles Morales version of Spider-Man instead of Parker. Despite this, Pascal hoped to continue working with Holland on future Spider-Man films,[30] and said work on the first film in a new trilogy was about to begin.[31] The Hollywood Reporter reported that Sony did not yet have official plans for further MCU Spider-Man films, but hoped to continue its collaboration with Marvel Studios.[32] Holland said he did not know about plans for future Spider-Man films but there were some "very, very exciting things" being discussed and he felt the franchise had a bright future.[33] The next month he added that he had achieved what he wanted with the character and was ready to say goodbye to the role if he did not end up starring in another film, but he would be saddened to leave the franchise.[34] Pascal expressed her hope that the partnership between Sony and Disney would last forever, and Feige promised that it would not break down again as it did during the development of No Way Home. He said Holland's Parker would return in another MCU film at some point, and confirmed that he had begun discussing the story for the next Spider-Man film with Pascal, Sony, and Disney.[35] This would continue from Parker's "momentous decision" at the end of No Way Home to make everyone forget who he is.[36][37]

By April 2022, when series director Jon Watts exited as director of Marvel Studios' Fantastic Four film (2025), Sony was expecting Watts to return for the next Spider-Man film.[38] A month later, Sony Pictures CEO and chairman Tom Rothman confirmed that he hoped the "whole group" from the previous films would return, including Watts, Holland, and Zendaya.[39] Feige said in February 2023 that they had a story with "big ideas" and writers had begun work on it,[40] but this was put on hold in May because of the 2023 Writers Guild of America strike. Pascal said work would resume on the film after the strike concluded.[41] Holland said he had been in meetings about ideas and "ambitions" for the film,[42] and these had also been put on hold because of the writers' strike.[43] He was happy with the creative reasoning for why a fourth film should be made, but was apprehensive about the stigma surrounding fourth films in franchises and felt they had "hit a home run with our first franchise and there's a part of me that wants to walk away with my head held high and pass the baton" to another actor.[44]

Restarting active work

The writers' strike ended in late September 2023,[45] and Holland confirmed in November that discussions about the film had restarted. He stated that he would only return for a fourth film if it would "do justice to the character".[46] In his meetings with the studios, Holland presented a "vibe" of what fans had been saying on the internet since No Way Home's release, believing it was important to understand what fans were interested in seeing since "we make these movies for [the fans]".[47][48] He pitched that the character should go through puberty-like changes to his powers, a "kernel of an idea" that the creative team liked and developed further.[42]

Journalist Jeff Sneider reported in early 2024 that Marvel Studios was considering Drew Goddard and Justin Lin to direct;[49][50] that Chris McKenna and Erik Sommers had returned from the prior three Spider-Man films to write the script; that Holland and Zendaya were both expected to return;[49] and that filming was set to begin in September or October of that year, delaying filming for the third season of Euphoria (2026) to accommodate Zendaya's schedule.[50] Variety reported in March that the script was still being worked on and there was no director or filming date set.[51] The next month, Holland said they were giving the writers the time that they needed to work on the script following the strike. He added that he would "always want to do Spider-Man films" and owed his career to the franchise, but reiterated that he wanted to make sure the next film was made the right way to preserve the legacy of the previous trilogy. Holland was able to have more input on the fourth film's story because he was involved in the creative process much earlier than he was for the previous Spider-Man films.[52] Feige said in July that a draft of the script was being submitted "relatively soon",[53] and Watts might not be available to direct due to his busy schedule with other projects.[54] Watts ultimately chose not to direct the film.[55]

Picture of director Destin Daniel Cretton
Destin Daniel Cretton was hired to direct the film after working on other Marvel Studios projects.

After further work on the script, the studios began meeting with directors. Destin Daniel Cretton was the top choice to direct by September 2024 when he was in early talks.[56][57] He directed the film Shang-Chi and the Legend of the Ten Rings (2021) for Marvel Studios and signed an overall deal with them in December 2021 that included directing a sequel to that film and developing the Disney+ series Wonder Man (2026–present). Cretton was also hired to direct the MCU crossover film Avengers: The Kang Dynasty in July 2022,[58] but stepped down in November 2023 due to schedule delays.[59] That film was subsequently reworked into Avengers: Doomsday (2026).[60] The fourth Spider-Man film was said to be the priority for Marvel Studios over a sequel to Shang-Chi.[61] Also in September 2024, McKenna and Sommers were confirmed to be writing the film, Holland and Zendaya were reportedly in talks to return, and filming was expected to begin in early 2025.[56][57] Sneider reported a planned release date in 2026 and questioned the extent of Zendaya's role due to her busy 2025 schedule filming Euphoria and the film Dune: Part Three (2026).[62]

A month later, in October 2024, Holland was cast in the film The Odyssey (2026).[63] He asked Sony to push the start of filming by six months to allow him to film The Odyssey first, which the studio agreed to out of respect for him and The Odyssey director Christopher Nolan. Holland believed this delay allowed Cretton to join the film, as the director did not feel he had enough time to get the film ready with its original schedule.[64][65] Holland said he was excited after reading a draft of the script with Zendaya, but he felt it still needed work. He said one of the challenges was fitting into the overall plan for the MCU and described the schedule needed for this as "a tall order but definitely achievable with the fantastic people we have working on it now".[66] He confirmed that filming would now begin in mid-2025.[67] Soon after Holland's comments, he and Cretton were confirmed to have signed on. The film was scheduled for release on July 24, 2026.[3] Justin Kuritzkes rewrote the script with Cretton during the additional six months of development, after Kuritzkes worked with Zendaya and Sony on the film Challengers (2024).[64][65][68]

Sneider reported in November 2024 that filming would not begin until late 2025 or early 2026 and there was potential for the release date to be delayed until 2027 as a result, in part because Sony did not plan to release it the same year as the animated film Spider-Man: Beyond the Spider-Verse, which was expected to be ready for a 2026 release;[69][70] Beyond the Spider-Verse was later scheduled for release in 2027.[71] A month later, Sneider reported that filming would take place from June to October 2025, between the filming of Euphoria's third season and Dune: Part Three, and Zendaya's role had been "severely reduced" due to this schedule,[72] as well as her role in The Odyssey.[73] He also reported that alien symbiotes were included in the script; a new group of Parker's classmates would be introduced; Sacha Baron Cohen would appear as Mephisto, reprising his role from the series finale of the Disney+ miniseries Ironheart (2025); and Charlie Cox would reprise his role as Matt Murdock / Daredevil from No Way Home and other MCU media.[72] Cox denied his involvement in October 2025,[74] and journalist Brandon Davis reported in May 2026 that Cox was not expected to appear at that time.[75]

Pre-production

In February 2025, filming was confirmed to start in mid-2025 in London,[76] and the release date was pushed back a week to July 31, 2026, to distance it from the release of The Odyssey earlier that month. Variety reported that it was still unclear whether Zendaya would be returning for the film, while Deadline Hollywood reported that she would but her deal had not been finalized.[73][77][78] Sadie Sink was cast in a significant role in March, following rumors that she could portray the X-Men member Jean Grey in the MCU.[9] At Sony's CinemaCon panel at the end of the month, Holland and Cretton announced the title as Spider-Man: Brand New Day, derived from the 2008 comic book storyline "Brand New Day". Holland said the title was appropriate because the film was a "fresh start" following the ending of No Way Home,[79] and later elaborated that it was a "rebirth... something completely new" which felt to him like "the first movie in the next chapter" rather than the fourth installment of a franchise.[80] Cretton also described the film as the beginning of a new chapter for Spider-Man and said it would feature a tonal shift from the previous trilogy.[81] Holland added that Brand New Day would have a more mature tone than past MCU Spider-Man films, which he likened to "the experience of a teenager".[82] Cretton and the creative team were excited to take the franchise in a new direction.[81] Zendaya and Jacob Batalon were expected to return, with Batalon reprising his MCU role as Ned Leeds,[79][22] while Sneider reported that the film would take place concurrently with the events of Doomsday and he did not expect Holland to appear in the latter as a result.[83] Liza Colón-Zayas joined the cast in May.[22]

Picture of Jon Bernthal smiling at GalaxyCon Raleigh in 2024
Picture of Mark Ruffalo at the 2017 San Diego Comic-Con International
Jon Bernthal and Mark Ruffalo reprised their respective MCU roles of Frank Castle / Punisher and Bruce Banner / Hulk as part of an agreement between Sony and Marvel Studios.

Zendaya and Batalon were confirmed to be returning in June 2025, but the extent of their roles was unclear.[12] Filming was set to begin that August,[84][85] and Jon Bernthal was revealed to be reprising his MCU role of Frank Castle / Punisher in the film.[12] Holland and Bernthal had previously worked together on the film Pilgrimage (2017) and helped each other during the casting process for their respective MCU roles.[86] Borys Kit of The Hollywood Reporter said the addition of Bernthal indicated that Brand New Day could have a more grounded story due to the Punisher's characterization and background, and questioned how his violent nature would translate into the family-friendly Spider-Man property.[12] Feige confirmed Bernthal's role a month later.[14] Holland acknowledged concerns about including an R-rated character like the Punisher in Brand New Day and said the filmmakers worked to ensure that the character's portrayal was "authentic to the Frank Castle [fans] know", including by finding "fun ways to get around" his swearing and violence.[87] Bernthal said it was important to himself, Holland, and Cretton that the film's portrayal of the Punisher feel like the same character that is seen in the Disney+ television special The Punisher: One Last Kill (2026).[88] Feige said the ending of No Way Home was a promise to audiences that they would see Holland as a "proper Spider-Man" for the first time, with the character on his own and fighting street-level crime in New York City rather than dealing with "world-ending events".[1] Feige added that Parker is "living in a rather sad, small apartment, listening to the police scanner and going out and using his great power responsibly".[4] Because of this direction, Marvel wanted to include other street-level heroes that Holland's Spider-Man had not interacted with before, such as the Punisher. Feige noted that the latter was introduced in a Spider-Man comic, The Amazing Spider-Man vol. 1 #129 (February 1974). He said Cretton had eight or nine comic book covers on the art department wall which he was planning to recreate, including the covers of The Amazing Spider-Man #129;[1] Spider-Man's debut comic Amazing Fantasy vol. 1 #15 (August 1962), which shows Spider-Man swinging with a civilian; The Amazing Spider-Man vol. 1 #134 (July 1974), which shows Spider-Man fighting Tarantula; and The Amazing Spider-Man vol. 1 #345 (March 1991), in which Spider-Man is attacked by Boomerang.[7]

The filmmakers were in constant discussions with the creative team behind the Disney+ series Daredevil: Born Again (2025–present), to ensure "impacts are felt" between the two projects and events line up for their shared characters,[89] which include the Punisher and Sheila Rivera.[12][21] Brad Winderbaum, the head of Marvel Television, said the tones of each project were different but they still wanted to highlight that they exist in the same world.[89] Following rumors that Mark Ruffalo would be reprising his MCU role as Bruce Banner / Hulk in the film, his casting was confirmed with the start of filming in August 2025. Aaron Couch and Borys Kit of The Hollywood Reporter said Ruffalo's role had only "firmed up" as the script came together in the lead-up to filming. They noted that the previous MCU Spider-Man films each featured a major MCU co-star—Robert Downey Jr. as Tony Stark / Iron Man in Homecoming, Samuel L. Jackson as Nick Fury in Far From Home, and Benedict Cumberbatch as Dr. Stephen Strange in No Way Home—as part of Sony and Marvel Studios' special agreement, and compared this to the Marvel Team-Up comic books which feature Spider-Man teaming-up with different heroes. They felt Brand New Day was "stacking the deck" by featuring both Bernthal and Ruffalo; the latter made a cameo appearance in Shang-Chi for Cretton.[18][90] Holland previously expressed interest in an MCU team-up with Spider-Man and the Hulk, enjoying an image from the comics of the pair together and believing they should have a "big brother–little brother" dynamic.[91] Also in August, Michael Mando was set to reprise his role as Mac Gargan / Scorpion from Homecoming, following up on the tease of more story for the character in that film's mid-credits scene.[18][90]

Costume designer Sanja Milkovic Hays returned from No Way Home and other MCU films,[92] and production designer Charles Wood also returned from previous MCU media.[93] Holland was involved in developing the film's Spider-Man suit, focusing on the story reasons for why it looks the way that it does.[47] He said it was constructed in a completely different way from the Spider-Man costumes he wore previously which made it comfier and more flexible.[80] The new suit is similar in design to the one that was introduced at the end of No Way Home, which was made by Holland's Parker following his interactions with Tobey Maguire's Peter Parker / Spider-Man and Andrew Garfield's Peter Parker / Spider-Man in that film. No Way Home's script explains that Holland's Parker took inspiration from Maguire and Garfield's suits when designing his own.[94] Holland liked the idea of Parker "trying to be his big brothers, that he looks up to them and sees little details on their suits that he thinks are really cool", especially now that he is no longer connected to the Avengers and is making his own suit.[80] Because Parker no longer has access to Stark's money and resources, he builds his own technology in the film including an artificial intelligence (AI) called E.V. and a homemade fabricator that Cretton called a "3D printer on steroids".[95]

Filming

A large armored vehicle on a city street
NYC taxis and police cars parked on a city street
NYPD cars and NYC taxis (left) were featured in the Glasgow, Scotland, location shooting in August 2025, with the city standing in for New York City. An armored vehicle was also part of filming (right).

Principal photography began on August 3, 2025, in Glasgow, Scotland, under the working title Blue Oasis,[96][97] with Brett Pawlak returning as cinematographer from many of Cretton's previous films.[95] Filming was originally expected to begin in early 2025,[57] but was delayed by six months so Holland could film The Odyssey.[65] He was inspired by Nolan's efficient and prepared filmmaking approach and wanted to bring a similar work ethic to Brand New Day, insisting that they have each day's filming planned ahead of time with a clear idea of what the film should be rather than trying to work it out during filming.[98][65] He also had the confidence to ask the producers and Cretton to stop filming a scene between him and Zendaya that they felt needed to be reworked.[64][82]

Production was scheduled for around two weeks throughout Glasgow city centre, including Merchant City, George Square, and Trongate, for scenes set in New York City,[85][99] and one of the film's action set pieces. Holland was excited to start principal photography with location shooting, returning to the feeling of making Homecoming after production on No Way Home was restricted to soundstages due to the COVID-19 pandemic.[100] He was glad that fans could experience the start of filming with the cast and crew.[101] The Jackie Chan Stunt Team coordinated the film's fight sequences,[102] returning from Shang-Chi.[103] Set photos from Glasgow showed armored vehicles with a red demon logo on them. Bradley Russell of Total Film compared this logo to the symbol for the Inner Demons gang, who are led by Mister Negative in the comics, and speculated that Mister Negative could be appearing in the film.[104] Paul Trainer at Glasgow World reported that the Glasgow set was using a reference bust in the shape of a rhinoceros head, similar to the comic book character Rhino.[105]

Bernthal was set to film his scenes back-to-back with One Last Kill, which finished filming in August.[88] Filming for Brand New Day took place at Brookwood Cemetery in Surrey, England, on August 7, 2025.[106] Around then, filming in Glasgow was extended until August 18,[107] for the shooting of a commercial.[108] Tramell Tillman joined the cast at the end of August.[109] Soundstage work for Brand New Day took place at Pinewood Studios in Buckinghamshire, England, for most of September.[84][110] At the start of the month, Ruffalo said he was "still waiting to hear" about his role in the film and had not seen a script for it.[111] In early-to-mid September, filming took place at Battersea Park in London.[112][113] On September 19, Holland suffered a mild concussion while filming a stunt on the Pinewood set.[114][110] Filming at Pinewood was subsequently paused until September 29 while Holland recovered, because the production determined that they could not shoot around his scenes. This was not expected to impact the film's release date.[110]

Also in late September 2025, Marvin Jones III was revealed to be portraying Lonnie Lincoln / Tombstone after voicing another version of the character in Sony's animated film Spider-Man: Into the Spider-Verse (2018).[20] Filming took place then at Fanum House in Basingstoke, England, with one of Holland's stunt doubles.[115] Filming at Basingstoke continued in early October, with Holland joining the filming there,[116] along with Mando.[117] Later that month, Holland, Sink, and Ruffalo were seen filming at Senate House in London.[118][119][120] In early November, filming took place at Ravenscourt Park in London.[121] Throughout November, filming took place at HM Prison Dorchester in Dorchester, England.[122][123] Cretton announced on December 19 that filming had wrapped,[124] and said directing the film was "one of the roles of a lifetime" for him.[81] Holland said the film was "the most creatively fulfilling filming experience" he had ever had,[125] and he praised Cretton for making it "the best version of any Spider-Man movie going".[98]

Post-production

In January 2026, Justin Kroll from Deadline Hollywood reported that Feige had been solely focused on the production of Doomsday and its sequel Avengers: Secret Wars (2027) for the last year, and had let Pascal handle much of the production for Brand New Day.[126] Frequent Spider-Man film producer Avi Arad and Rachel O'Connor served as additional producers with Pascal.[2] The film's trailer was released in March and confirmed the appearances of the characters Boomerang and Tarantula, as well as the organization the Hand which had previously been featured in Marvel Television's Netflix television series. The trailer also revealed that Tillman was playing a character named Bill,[16] Zabryna Guevara reprised her role as Sheila Rivera from Born Again,[21] Eman Esfandi was playing a new love interest for MJ,[8] and that Keith David had an undisclosed role.[7] Sneider reported later that month that Sink was portraying Jean Grey in Brand New Day.[127] In April, Holland said additional photography was taking place in London to add more humor and incorporate a villain plotline in a new way. He said the film already worked before these changes and they were just "icing on the cake".[128]

Nat Sanders and Gina Sansom are editing Brand New Day, after they previously worked with Cretton on Shang-Chi and the Legend of the Ten Rings and Wonder Man, respectively.[129][independent source needed] Visual effects are provided by Sony Pictures Imageworks, Framestore, Industrial Light & Magic (ILM), Rise FX, Cantina Creative, Soho VFX, and SDFX Studios, with Jerome Chen as the VFX supervisor.[130]

Music

Michael Giacchino was confirmed in December 2025 to be returning as composer from the previous MCU Spider-Man films.[131]

Marketing

Cretton discussed the film at Sony's CinemaCon panel in March 2025, where Holland appeared via a video message to announce the title.[79] Commentators noted the appropriateness of the title considering the "Brand New Day" comic book storyline explores a reset of Spider-Man's character and story following the events of the 2007–08 "One More Day" storyline, similar to the reset for the MCU's Peter Parker at the end of No Way Home. There was also speculation about what impact the events of Doomsday would have on the film.[132][133][134] Diego Peralta at ComicBook.com questioned whether it would adapt specific elements from the comic storylines, such as having Parker make a deal with Mephisto to resurrect his aunt May Parker following her death in No Way Home, or if the title was just a reference to Parker's new life.[133] Kevin Erdmann of Screen Rant said the "One More Day" and "Brand New Day" storylines were controversial with readers, in part because they reverted Spider-Man's character growth and relationships. He felt the film could follow a similar storyline without making the same mistake.[134]

External videos
video icon Spider-Man: Brand New Day – Day One on Set presents a behind-the-scenes look at the first day of production for the film in Glasgow, YouTube video from Sony Pictures Entertainment's channel

On August 1, 2025—known as "Spider-Man Day"—Sony released a nine-second teaser of the film's new Spider-Man costume. It has comics-accurate red and blue colors, raised webbing, and the same faint hexagonal webbing design on the fabric from Holland's previous suits.[135][136][137] Michael McWhertor at Polygon likened the raised webbing to the suits worn by Maguire and said the fabric was "glittery and textured", a contrast to Holland's prior high-tech suits.[136] Gizmodo's James Whitbrook said the new costume retained some of the "metallic shiny blue" from the suit that was introduced at the end of No Way Home.[137] The next day, a twenty-second teaser was released with a full look at Holland in costume. Justin Carter, also at Gizmodo, said the biggest change other than the raised webbing was the spider logo on the chest, which is bigger than the one on Holland's previous costumes. Carter also noted the use of Giacchino's MCU Spider-Man theme in the teaser.[138] Jordan Moreau at Variety said the full costume was closer to the comics than Holland's previous costumes,[139] while McKinley Franklin of The Hollywood Reporter said it resembled the suits worn by Maguire and Garfield in previous films.[140] On August 10, Sony released a behind-the-scenes video recapping the first day of filming. Jack Dunn, also of Variety, felt Sony and Marvel had been generous with the amount of looks at the film they had released thus far.[101]

The first trailer was released on March 18, 2026.[141] Sony partnered with fans and content creators around the world to release short clips of the trailer on the previous day.[142] Tom Bacon at ComicBook.com compared this release strategy to a cast announcement livestream that Marvel Studios used for Doomsday the prior year, noting how both were intended to "maximize engagement" throughout the day. He thought it was nice that fans were included in the strategy, but questioned the lack of a pattern for the short clips, which were mostly "vibes-based" atmospheric shots without context.[143] Rebecah Jacobs at Men's Journal and Kaitlyn Booth of Bleeding Cool both described the rollout as a scavenger hunt. Jacobs felt this was more interactive than the Doomsday livestream, while Booth was more critical of the approach.[144][145] Variety's Zack Sharf thought the "gloomy, slow-motion aesthetic" of the footage was closer to director Zack Snyder's films than the previous MCU Spider-Man films.[146] Several commentators noted that the footage features Spider-Man swinging with a civilian in an homage to the cover of Amazing Fantasy #15.[142][147] Commentators also discussed the trailer's reveal that Parker's superpowers are mutating to include organic web shooters and black eyes,[6][8][148] with some believing that this was an adaptation of "The Six Arms Saga" from The Amazing Spider-Man vol. 1 #100–102 (1971)—which was also adapted for the Man-Spider storyline from the "Neogenic Nightmare" arc of Spider-Man: The Animated Series (1995–96)—or the 2005–06 "The Other" comic book crossover storyline.[149] Sony stated that the trailer became the most-viewed ever with 718.6 million views in 24 hours, according to market research firm WaveMetrix. It surpassed the 365 million views of the previous film record holder, Marvel Studios' Deadpool & Wolverine (2024), in eight hours, and also surpassed the overall 24-hour trailer record set by the video game Grand Theft Auto VI (2026).[150][151] WaveMetrix further reported that within four days the trailer surpassed 1.1 billion views, becoming the first film trailer to cross that threshold.[152] Rothman and Holland introduced footage from the film at CinemaCon in April.[10]

Release

Theatrical

Spider-Man: Brand New Day is scheduled to be released by Sony Pictures Releasing in the United States on July 31, 2026.[79][2] It is expected to be released in IMAX in select international markets.[153] Early screenings will occur on July 29 in the United States for Amazon Prime members.[154] Brand New Day was previously scheduled for release on July 24 but was pushed back a week so it would be released two weeks after The Odyssey instead of one, avoiding contention for the majority of IMAX screens, which were expected to go to The Odyssey for around two weeks.[77][78] Disney had intended to release an unspecified Marvel Studios film on that initial July date, but removed this from their release schedule in August 2024, which allowed Sony to schedule Brand New Day then.[155] It will be part of Phase Six of the MCU.[156]

Home media

In April 2021, Sony signed deals with Netflix and Disney for the rights to their 2022 to 2026 film slate, following the films' theatrical and home media windows.[157][158] Netflix signed for exclusive "pay 1 window" streaming rights, which is typically an 18-month window and included future Spider-Man films following Spider-Man: No Way Home.[157] Disney signed for "pay 2 window" rights for the films, which would be streamed on Disney+ and Hulu as well as broadcast on Disney's linear television networks.[158][159] In January 2026, Sony and Netflix announced a new agreement giving Netflix "pay 1 window" rights globally, an increase from just the United States, Germany, and Southeast Asia in the previous deal. The new agreement would begin later in 2026 as territory rights become available, before being fully in effect in early 2029.[160]

Future

Pascal stated in November 2021 that Brand New Day was planned to be the first film in a new Spider-Man trilogy.[31] In early 2026, Holland revisited his previous comments about not wanting to play Spider-Man when he is 30 and hoping to pass the mantle to another actor. Since the latter had not yet happened by his 30th birthday, Holland said he may need to "change the quote to 37" and added that "playing Spider-Man has been the joy of my life... I'll do it for as long as they'll have me."[161]

References

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