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| url = http://www.dailymail.co.uk/news/article-1087772/Boy-12-collapsed-died-using-Lynx-deodorant.html
| title=Boy, 12, collapsed and died after 'using too much Lynx deodorant' | Mail Online
| publisher=Dailymail.co.uk |date= |accessdate=2009-05-09}}</ref> Teens also began using the body spray as small makeshift flame throwers due to its high alcohol content. Videos on social networking sites depicted teens lighting themselves on fire. The trend resulted in multiple injuries.<ref>{{cite web|url=http://toronto.ctv.ca/servlet/an/local/CTVNews/20070928/axe_spray_070928?hub=EdmontonHome |title=CTV Edmonton - Teen burned in popular body spray stunt - Canadian Television |publisher=Toronto.ctv.ca |date= |accessdate=2010-01-27}}</ref> In response to the possible safety concerns,{{Citation needed|date=September 2009}} the company created two ads, one against the use of Axe as an inhalant, and the other warning of its flammability<ref>{{cite web|url=http://www.theaxeeffect.com/responsibleuse.html |title=Responsible Use |publisher=The Axe Effect |date= |accessdate=2010-01-27}}</ref>fck no you bitches it is stupid u dumb fuk
==Products==
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