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Dan Ariely

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Dan Ariely (Hebrew: דן אריאלי; born April 29, 1967) is an Israeli-American author and professor of business administration at Duke University.[1] He is the co-founder of several companies implementing insights from behavioral science.[2] Ariely wrote an advice column called "Ask Ariely" in The Wall Street Journal from June 2012 until September 2022.[3] He is the author of the three New York Times best-selling books Predictably Irrational, The Upside of Irrationality, and The Honest Truth about Dishonesty. He co-produced the 2015 documentary (Dis)Honesty: The Truth About Lies.[4] Ariely's life, research, and book Predictably Irrational inspired the 2023 NBC television series The Irrational.[5]

Dan Ariely
close-up of Dan Ariely wearing a dark long-sleeved shirt, standing in semi-profile, appearing to speak
Ariely in 2019
Born (1967-04-29) April 29, 1967 (age 59)
New York City, U.S.
EducationCognitive psychology (PhD)
Business administration (PhD)
Alma materDuke University
University of North Carolina at Chapel Hill
Tel Aviv University
Known forBehavioral economics
Scientific career
Fields
InstitutionsDuke University
Massachusetts Institute of Technology
James Bettman
John G. Lynch Jr.
Websitedanariely.com

Family and personal life

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Dan Ariely was born to Yoram and Dafna Ariely in New York City while his father was studying for an MBA at Columbia University. He has two younger sisters. The family emigrated to Israel when he was three years old. He grew up in Ramat Hasharon.[6]

In his senior year of high school, Ariely was active in Hanoar Haoved Vehalomed, an Israeli youth movement. While he was preparing a ktovet esh (fire inscription) for a traditional nighttime ceremony, the flammable materials he was mixing exploded, causing third-degree burns to over 70 percent of his body.[6] In his writings entitled "Painful Lessons", Ariely described his hospitalization and treatments, detailing how that experience led to his research on "how to better deliver painful and unavoidable treatments to patients".[7][8]

Ariely was previously married to Sumedha (Sumi) Gupta in 1998; they have two children.[9]

Education and academic career

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Ariely was a physics and mathematics major at Tel Aviv University but transferred to philosophy and psychology. However, in his last year, he dropped philosophy and concentrated solely on psychology, graduating in 1991. In 1994, he earned a master's degree in cognitive psychology and a Ph.D. two years later from the University of North Carolina at Chapel Hill. He completed a second Ph.D. in business administration at Duke University in 1998, at the urging of Daniel Kahneman.[6][10] Ariely taught at MIT between 1998 and 2008, where he was the Alfred P. Sloan professor of behavioral economics.[11] In 2008, he returned to Duke University as the James B. Duke Professor of psychology and behavioral economics. Ariely was also part of MIT’s Media Lab.[12] His laboratory at Duke, the Center for Advanced Hindsight, pursues research in subjects like the psychology of money, decision making by physicians and patients, cheating, and social justice.[6]

According to Google Scholar, as of November 2025, Ariely had garnered more than 75,000 citations, and his h-index stood at 107.[13]

Research

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Ariely's research is in the area of consumer behavior, and he studies how people often make irrational decisions. Below are some common themes.

Critique of classical economic assumptions and consumer behavior

Ariely has challenged the assumptions of classical economics by showing that consumer valuations are influenced by arbitrary anchors and external cues. His research on the "Zero Price Effect" demonstrates how free products distort perceived value beyond rational cost-benefit logic.[14][15]

Dishonesty and ethics

His studies have shown that people rationalize small acts of dishonesty to maintain a positive self-image, thus balancing moral integrity with personal gain.[16][17]

Emotional influence on economic decisions

Ariely has examined how emotions like love or anger distort rational decision-making and self-control. His experiments have shown that emotional states can lead to riskier or less ethical economic choices.[18][19]

Workplace motivation

Ariely's research found that meaning, recognition, and purpose drive productivity more than financial incentives. In studies conducted with Intel, he found that overreliance on monetary rewards can lead to reduced motivation in the long term.[20][21]

Controversies and criticism

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In 2006, when he was a professor at the MIT Media Lab, Ariely conducted experiments including administering electric shocks with a research assistant who had no human–subject training.[22] As a consequence, MIT's ethics committee banned Ariely from supervising data collection for a year.[23] Ariely confirmed this and said that he wasn't aware that the research assistant did not have the needed one-hour online human–subject training.[24][25]

In 2021, a 2012 paper written by Francesca Gino, Max H. Bazerman, Nina Mazar, Lisa L Shu, and Ariely was discovered to be based on falsified data and was subsequently retracted.[26][24][27][28][29][30][31] In 2024, Ariely told Business Insider that Duke had completed a three-year investigation that, according to him, concluded that data from the paper had been falsified but found no evidence that Ariely had used fake data knowingly.[32]Duke University declined to comment on the grounds that their procedure is not to comment.[33] In a 2024 LinkedIn article posted to his account, Ariely argued that he was able to replicate the findings in two papers he co-authored.[34]

In July 2021, the journal Psychological Science challenged a 2004 paper by James Heyman and Ariely, "prompted by some uncertainty regarding the values of statistical tests reported in the article and the analytic approach taken to the data".[35] The authors were unable to resolve the ambiguities, because the original participant-level data was no longer available. A follow-up analysis, and a letter to the editor by Gregory Francis from the Department of Psychological Sciences, Purdue University, demonstrated that the problem in the paper could be a simple reporting error in which t-statistics were reported as F-statistics by mistake. Francis also showed that this error does not negate the findings in the original article.[36]

In November 2022, the Israeli TV investigative show Hamakor (Channel 13), aired an episode[37][38] questioning a number of Ariely's studies that were not reproducible or whose reliability was dubious in terms of the way they were carried out, the data collected, or whether the studies were carried out at all. For example, Ariely claimed that data for his "Ten Commandments" study were collected in 2004–2005 at UCLA with the assistance of Aimee Drolet Rossi. However, despite being thanked in the 2004 paper for collecting the data almost 20 years later, Rossi denies having run the study,[39][40] and UCLA has issued a statement that the study did not take place there.[39]

Ariely told The New Yorker that the surveys were collected at UCLA but processed by an assistant at MIT, a mixup that he credited for the confusion surrounding Rossi and UCLA’s role in the study.[39]An analysis conducted by the American Marketing Association on the study in question found that the study’s results were largely replicable using the data provided by the authors, although conditions had been dropped from the first two experiments in the study.[41]

Relationship with Jeffrey Epstein

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On January 30, 2026, the United States Department of Justice released a tranche of around 3,000,000 documents from an archive previously collected by the FBI in relation to their investigation into Jeffrey Epstein's various child sex crimes. It revealed that Ariely had a longstanding relationship with Epstein, including having visited him at his New York home on several occasions.[42] One of the documents is an image of an email from Ariely to Epstein, in which he requests the name and email of a "redhead" that Epstein had previously introduced to him.[43][44][45] Following claims made about his association with Epstein, Ariely published a response in the student newspaper Duke Chronicle, stating, "...the contact I had with Jeffrey Epstein was infrequent, largely logistical, often mediated by assistants". He also explained that he'd met the woman at a conference, assumed she was a colleague of his, and had an intellectual conversation with her, but he didn't recall ever meeting her again.[46] The New York Times subsequently reported further on Ariely's relationship with Epstein, including Ariely asking Epstein for funding for a film he was making in 2014, seeking travel tips, and accepting a tour of a Ferrari factory arranged by Epstein.[47] Ariely is named 636 times in the Epstein files, although many of the mentions are in threads of emails where Epstein's assistant scheduled multiple meetings each day.[48][42] The messages revealed that his friendship with Epstein lasted for nine years, including well after Epstein was initially charged with soliciting sex from a minor.[49] Ariely also suggested that Epstein use learnings from his research to help rehabilitate his public image, stating via email, "If you want to talk about where to take this research or other questions...[l]et me know."[50] Ariely said in response: "At the time of our meetings, I was deep into research on dishonesty and crime, and I spoke with many individuals who had broken the law..." and "our relationship wasn't a friendship, and he didn't financially support any of my projects."[50]

Professional ventures and affiliations

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Early in his career, Ariely co-founded the behavioral economics consulting firm BEworks, which was acquired by Kyu in 2017.[51]

In 2012, aspiring to develop a time management app that helps people "use time better" and avoid procrastination, Ariely co-founded Timeful with Yoav Shoham and Jacob Bank.[52][2] The app was acquired by Google in 2015.[2]

In 2013, Ariely and Kristen Berman co-founded Irrational Labs, a consulting firm aimed at applying behavioral economics to consumer behavior and decision-making.[53]

In 2014, Ariely co-founded the kitchen appliance company Genie with Ayelet Carasso-Stenberg and Doron Marco.[54] Genie manufactures a food "replicator" that cooks freeze-dried meals in cartridges.[55]

In 2015, Ariely invested in Qapital, a personal finance app, and was appointed as its chief behavioral economist.[56] He was later named chair of the board.[57]

In 2015, Ariely gave a talk at Google about dating and relationships, discussing what women want from men, including how women's attraction to men varies depending where they are in their menstrual cycle.[58] This was one of many talks Ariely collaborated with Google on over several years, including, for example, a talk about how people rationalize cheating.[59] In 2015, Google acquired a startup Ariely cofounded with Stanford computer science professor Yoav Shoham, called Timeful.[60]

In 2016, he took on the position of chief behavioral officer at Lemonade, an insurance company that integrates aspects of behavioral economics into its insurance model.[56][61][62]

Ariely's entrepreneurial ventures also include founding Shapa in 2017, a company focused on health monitoring and behavior change.[63]After founding Shapa, Ariely also co-founded the hedge fund Irrational Capital and its associated Clear Motivation Index.[64][65]For the company, Ariely developed an index measuring human capital based on factors such as motivation and benefits, and created several ETFs based on human capital factor, including the funds listed as HAPI and HAPS.[66][67]

Media

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Ariely has appeared in several documentary films and television productions.

In 2011, he worked on the documentary The Flaw, which investigates the causes of the 2008 financial crisis. In it, Ariely explained and presented scientific data on the forces that shape human behavior, motivation, and decision-making.[68][69]

In 2015, Ariely appeared in another documentary, (Dis)Honesty: The Truth About Lies. It explores three key themes: why people lie, how often they do it, and the consequences of dishonest behavior.[70]

Ariely contributed to Boom Bust Boom, a 2015 documentary about economic crashes.[71]

In 2019, he appeared in The Inventor: Out for Blood in Silicon Valley, a documentary that tracks the rise and fall of Theranos.[72]

In 2022, he contributed to Why Like This? Lama Kacha, a Hebrew television series broadcast on Kan 11. In it, Ariely distilled complex scientific concepts and provided accessible explanations for the forces that shape human behavior, motivation, and decision-making.[73]

Ariely has also presented talks at several TED, with titles such as "Our Buggy Moral Code" and "Unraveling the Mysteries of Human Behavior".[74][75]

"Ask Ariely" WSJ advice column

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From June 2012 to September 2022, Ariely contributed a weekly advice column titled "Ask Ariely" to The Wall Street Journal.[76]

The Irrational TV show

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Ariely's life, research, and best-selling book Predictably Irrational: The Hidden Forces That Shape Our Decisions inspired the NBC television series The Irrational,[77][78] which premiered on September 25, 2023.[77][79] The show's protagonist, Professor Alec Mercer, who is portrayed by Jesse L. Martin, was based on Ariely.[80][32]

(Dis)Honesty: The Truth About Lies

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Directed by Yael Melamede and released in 2015, (Dis)Honesty: The Truth About Lies is a documentary film exploring dishonesty in contemporary society.[81] Ariely presents the film, offering analysis on the psychological mechanisms that drive deceit. With references to behavioral experiments and anecdotes—from athletic and academic cheating to political scandals—Ariely draws on his research on behavioural economics and irrationality to shed light on why and how people lie. Numerous people make appearances in the documentary, including the author and marketer Ryan Holiday, to share their personal experiences with dishonesty and lies.[82]

The Adventures of Professor D

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In 2024, Ariely published a children's graphic novel titled Professor D Takes Control, illustrated by Omer Hoffman. It is the first in a planned three-part series.[83][84][85] The book is about a character named Professor D, who "gets into all kinds of trouble" and "uses social science" to get out of it.[86]

Honors

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In 2015, Ariely received an honorary doctorate from Erasmus University Rotterdam.[87] He is also a two-time recipient of the William F. O'Dell Award for articles he co-authored.[88] In 2008, Ariely, along with his co-authors, Rebecca Waber, Ziv Carmon, and Baba Shiv, was awarded an Ig Nobel Prize in medicine for their research demonstrating that "high-priced fake medicine is more effective than low-priced fake medicine".[89]

Bibliography

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Books

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Selected publications

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References

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  1. ↑ "Dan Ariely". Duke. February 28, 2026. Retrieved February 28, 2026.
  2. 1 2 3 Olson, Parmy (May 5, 2015). "Google Buys Experimental Software That Kills Procrastination". Forbes.
  3. ↑ Ariely, Dan (September 22, 2022). "A Decade's Worth of Social-Scientific Advice". Wall Street Journal. Retrieved March 14, 2023.
  4. ↑ "(Dis)Honesty: The Truth About Lies". IMDb. May 22, 2015.
  5. ↑ "The Irrational". TVGuide.com. Retrieved July 23, 2024.
  6. 1 2 3 4 Shani, Ayelett (April 5, 2012). "When Dan Ariely found the key to human nature". Haaretz. Archived from the original on April 15, 2012.
  7. ↑ Ariely, Dan. "Painful Lessons" (PDF). Retrieved May 14, 2013.
  8. ↑ Dahl, Melissa (July 31, 2015). "How a Terrible Accident Inspired Dan Ariely's Career Path". New York magazine. Archived from the original on November 15, 2018.
  9. ↑ "Interview with Daniel Ariely, PhD". Mentor Coach. October 31, 2014. Retrieved August 24, 2021.
  10. ↑ "Dan Ariely CV" (PDF). labs.vtc.vt.edu. April 2005. Archived from the original (PDF) on April 12, 2020.
  11. ↑ "Dan Ariely". web.mit.edu. Retrieved October 22, 2024.
  12. ↑ "Is Dan Ariely Telling the Truth?". The Chronicle of Higher Education. January 18, 2024. Retrieved June 14, 2026.
  13. ↑ "Dan Ariely". scholar.google.com. Retrieved November 30, 2025.
  14. ↑ Shampanier, Kristina; Mazar, Nina; Ariely, Dan (2007). "Zero as a Special Price: The True Value of Free Products". Marketing Science. 26 (6): 742–757. doi:10.1287/mksc.1060.0254. ISSN 0732-2399.
  15. ↑ Langham, Thomas (February 23, 2022). "Book Review: Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely". Great Plains Sociologist. 19 (1). ISSN 0896-0054.
  16. ↑ Mazar, Nina; Amir, On; Ariely, Dan (December 1, 2008). "The Dishonesty of Honest People: A Theory of Self-Concept Maintenance". Journal of Marketing Research. 45 (6): 633–644. doi:10.1509/jmkr.45.6.633. ISSN 0022-2437. (This paper currently has an expression of concern, see doi:10.1177/00222437241285882. If this is an intentional citation to a such a paper, please replace {{expression of concern|...}} with {{expression of concern|...|intentional=yes}}.)
  17. ↑ Vedantam, Shankar (April 9, 2018). "Everybody Lies, and That's Not Always a Bad Thing". NPR. Retrieved May 14, 2026.
  18. ↑ Ariely, Dan; Loewenstein, George (2006). "The heat of the moment: the effect of sexual arousal on sexual decision making". Journal of Behavioral Decision Making. 19 (2): 87–98. doi:10.1002/bdm.501. ISSN 1099-0771.
  19. ↑ "Emonomics (Published 2008)". March 16, 2008. Archived from the original on September 3, 2025. Retrieved May 14, 2026.
  20. ↑ Bareket-Bojmel, Liad; Hochman, Guy; Ariely, Dan (February 1, 2017). "It's (Not) All About the Jacksons: Testing Different Types of Short-Term Bonuses in the Field". Journal of Management. 43 (2): 534–554. doi:10.1177/0149206314535441. ISSN 0149-2063.
  21. ↑ Langreth, Robert. "The Empirical Economist". Forbes. Retrieved May 14, 2026.
  22. ↑ "Dan Ariely was suspended from collecting data himself at MIT after conducting an unauthorized experiment with human subjects". המקום הכי חם. August 23, 2021. Retrieved July 8, 2023.
  23. ↑ Lewis-Kraus, Gideon (September 30, 2023). "They Studied Dishonesty. Was Their Work a Lie?". The New Yorker. ISSN 0028-792X. Retrieved October 1, 2023.
  24. 1 2 "Behavioral researcher says he 'undoubtedly made a mistake' in false data scandal". The Times of Israel. September 4, 2021. Retrieved July 8, 2023.
  25. ↑ Lukacs, Ilan (September 3, 2021). "טעיתי, המוניטין שלי יספוג מכה": דן אריאלי שובר שתיקה - ומה גרם לו לבכות?" [I was wrong, my reputation will "take a hit": Dan Arieli breaks the silence – and what made him cry?]. Channel 12 (in Hebrew).
  26. ↑ "How data detectives spotted fake numbers in a widely cited paper". The Economist. ISSN 0013-0613. Retrieved July 5, 2023.
  27. ↑ "A study on dishonesty was based on fraudulent data". The Economist. August 20, 2021. ISSN 0013-0613. Retrieved October 23, 2024.
  28. ↑ "[98] Evidence of Fraud in an Influential Field Experiment About Dishonesty". Data Colada. August 17, 2021. Retrieved August 18, 2021.
  29. ↑ "A Big Study About Honesty Turns Out to Be Based on Fake Data". BuzzFeed News. August 25, 2021. Retrieved October 23, 2024.
  30. ↑ Fountain, Nick; Guo, Jeff; Romer, Keith; Peaslee, Emma (July 28, 2023). "Fabricated data in research about honesty. You can't make this stuff up. Or, can you?". NPR: Planet Money. Retrieved July 28, 2023.
  31. ↑ Fountain, Nick (July 28, 2023). "Ariely, in a statement, now says: 'Getting the data file was the extent of my involvement with the data.'". Twitter. Retrieved July 29, 2023.
  32. 1 2 Taylor, Kate (February 25, 2024). "Duke's 3-year fraud investigation into Dan Ariely has ended, and the star professor still has a job. Does he want it?". Business Insider.
  33. ↑ "February 15, 2024". academiccouncil.duke.edu. February 15, 2024. Retrieved January 31, 2026.
  34. ↑ "In Defense of Mistakes". linkedin.com. Retrieved November 30, 2025.
  35. ↑ Bauer, Patricia J.; Ariely, Dan (July 23, 2021). "Expression of Concern: Effort for Payment: A Tale of Two Markets". Psychological Science. 32 (8): 1338–1339. doi:10.1177/09567976211035782. ISSN 0956-7976. PMID 34296633. S2CID 236200023.
  36. ↑ Francis, Gregory (2021). "Letter to the Editors of Psychological Science: Resolving Inconsistencies with Data Gleaning: Regarding Bauer and Ariely (2021)". Psychological Science: 35640 Bytes. doi:10.25384/SAGE.16543740.v1.
  37. ↑ "המקור, עונה 21, פרק 19: חוקר השקרים | חדשות 13". רשת 13 (in Hebrew). Retrieved November 12, 2022.
  38. ↑ "Dan Ariely Investigation by The Source – The Lies Researcher – Transcript". thebehavioralscientist.com. July 8, 2023. Retrieved July 10, 2023.
  39. 1 2 3 Lewis-Kraus, Gideon (September 30, 2023). "They Studied Dishonesty. Was Their Work a Lie?". The New Yorker. ISSN 0028-792X. Retrieved October 2, 2023.
  40. ↑ "The Dishonesty of Honest People: A Theory of Self-Concept Maintenance". Journal of Marketing Research. 45 (6): 633–644. 2008. doi:10.1509/jmkr.45.6.633. ISSN 0022-2437. (This paper currently has an expression of concern, see doi:10.1177/00222437241285882)
  41. ↑ "Expression of Concern: "The Dishonesty of Honest People: A Theory of Self-Concept Maintenance"". Journal of Marketing Research. 61 (6): 1183–1183. December 1, 2024. doi:10.1177/00222437241285882. ISSN 0022-2437.
  42. 1 2 Commons, Photos Courtesy of Wikimedia (January 31, 2026). "Duke professor Dan Ariely had longstanding friendship with Jeffrey Epstein, newly released files show". The Duke Chronicle.
  43. ↑ "Re: Are you still at the conference?" (PDF).
  44. ↑ Casey, Monica; reporter, WRAL Durham (February 2, 2026). "New documents show relationship between Jeffrey Epstein and Duke University professor". WRAL.com. Retrieved February 3, 2026.
  45. ↑ Shaffer, Josh (February 2, 2026). "Duke professor named hundreds of times in newly released Epstein files". The News & Observer.
  46. ↑ "My connection with Jeffrey Epstein". The Duke Chronicle. February 2, 2026. Retrieved February 22, 2026.
  47. ↑ Scheiber, Noam (February 21, 2026). "He Researched Dishonesty. He Got Friendly with Jeffrey Epstein". The New York Times. ISSN 0362-4331. Retrieved February 22, 2026.
  48. ↑ reporter, Monica Casey, WRAL Durham (February 2, 2026). "New documents show relationship between Jeffrey Epstein and Duke University professor". WRAL.com.{{cite web}}: CS1 maint: multiple names: authors list (link)
  49. ↑ "Duke professor Dan Ariely had longstanding friendship with Jeffrey Epstein, newly released files show". dukechronicle.com. January 31, 2026. Retrieved February 22, 2026.
  50. 1 2 "He Researched Dishonesty. He Got Friendly with Jeffrey Epstein". nytimes.com. February 21, 2026. Retrieved February 27, 2026.
  51. ↑ "Exclusive: IDEO Investor Kyu Acquires BEworks, a Behavioral Economics Firm". Fortune. Retrieved October 23, 2024.
  52. ↑ Gannes, Liz (July 31, 2014). "Dan Ariely's Timeful App Helps You Better Apply Your Time". Vox. Retrieved July 19, 2024.
  53. ↑ "How Behavioral Economics Influence Consumer Decisions Effectively with Kristen Berman". Impact Pricing. August 19, 2024. Retrieved October 6, 2024.
  54. ↑ "Israeli smart oven co Genie Enterprise raises $10m". Globes. November 4, 2018. Retrieved October 6, 2024.
  55. ↑ Rowan, David. "This food replicator can make dinner in under a minute". Wired. ISSN 1059-1028. Retrieved July 19, 2024.
  56. 1 2 "This Man Wants to Stop You Making Bad Decisions". Fortune. Retrieved October 6, 2024.
  57. ↑ "Dan Ariely on how Qapital uses behavioral finance principles to help people save more". Tearsheet. May 24, 2019. Retrieved October 6, 2024.
  58. ↑ "Dating & Relationships | Dan Ariely | Talks at Google". November 11, 2015 – via YouTube.
  59. ↑ "How Do We Rationalize Cheating? | Dan Ariely | Google Zeitgeist". May 21, 2012 – via YouTube.
  60. ↑ Olson, Parmy. "Google Buys Experimental Software That Kills Procrastination". Forbes.
  61. ↑ "Lemonade Is Using Behavioral Science to Onboard Customers and Keep Them Honest". Fast Company. March 17, 2017.
  62. ↑ "A top psychologist says insurance sucks, so he's joining a startup to fix it". businessinsider.com. February 24, 2016.
  63. ↑ "The Shapa Smart Scale Never Tells You How Much You Weigh". Wired. ISSN 1059-1028. Retrieved October 6, 2024.
  64. ↑ "Meet Dan Ariely, the hedge fund star who never looks at financials". Australian Financial Review. November 18, 2018. Retrieved June 14, 2026.
  65. ↑ "Behavioral Economist Dan Ariely Is Attempting to Unlock the Hidden Investment Value of Motivated Employees". Observer. September 16, 2022. Retrieved June 14, 2026.
  66. ↑ "Irrational Capital's HAPI Is Outperforming the S and P 500". Yahoo Finance. Archived from the original on April 29, 2026. Retrieved June 14, 2026.
  67. ↑ "Latest ETF Investing Analysis Articles | Seeking Alpha". Seeking Alpha. Retrieved June 14, 2026.
  68. ↑ "The Flaw (2011)". rottentomatoes.com. Retrieved August 18, 2024.
  69. ↑ "The Flaw". Variety. January 23, 2011. Retrieved October 6, 2024.
  70. ↑ Niewijk, Grace. "Documentary Review: (Dis)Honesty: The Truth About Lies – Yale Scientific Magazine". yalescientific.org. Retrieved August 18, 2024.
  71. ↑ "Terry Jones' 'Boom Bust Boom' and the Greedy Monkey Theory of Economic Collapse". In These Times. March 9, 2016. Retrieved August 18, 2024.
  72. ↑ "The Inventor: Out for Blood in Silicon Valley | Rotten Tomatoes". rottentomatoes.com. Retrieved August 18, 2024.
  73. ↑ "Why Like this? Lama Kacha?" (PDF). The Israel Television Catalog. The Israeli Academy of Film and Television: 25. 2022.
  74. ↑ "Top TED Talks by Israeli Influencers". Culture Trip. October 22, 2015. Retrieved October 6, 2024.
  75. ↑ "Unraveling human behavior with Dan Ariely". Technique. February 17, 2020. Retrieved October 6, 2024.
  76. ↑ Ariely, Dan (September 22, 2022). "A Decade's Worth of Social-Scientific Advice". WSJ.
  77. 1 2 Petski, Denise (December 27, 2022). "'The Irrational' Drama Starring Jesse L. Martin Lands NBC Series Order". Deadline. Retrieved June 22, 2024.
  78. ↑ "Updates". Dan Ariely. Retrieved June 28, 2024.
  79. ↑ "NBC's 'The Irrational': See release date, storyline, streaming details and more". The Economic Times. September 1, 2023. ISSN 0013-0389. Retrieved October 6, 2024.
  80. ↑ "Here's When The Irrational Season 2 Premieres". nbc.com. July 9, 2024. Retrieved October 25, 2024.
  81. ↑ History News Show (October 29, 2021). The Best Dis Honesty the Truth About Lies 2021 Full English. Retrieved July 19, 2024 – via YouTube.
  82. ↑ Chelin, Pamela. "Inside "(Dis)Honesty – The Truth About Lies"". Forbes. Retrieved July 19, 2024.
  83. ↑ "Professor D". lamapublishers.com. Retrieved February 28, 2026.
  84. ↑ "Professor D Takes Control". penguinrandomhouse.com. Retrieved February 28, 2026.
  85. ↑ "Spring 2026 Preview: Middle Grade Comics". PublishersWeekly.com. Retrieved June 14, 2026.
  86. ↑ "Kids Books". danariely.com. Retrieved March 1, 2026.
  87. ↑ "'Irrational thinking' researcher Prof. Dan Ariely receives RSM Honorary Doctorate". rsm.nl. November 11, 2016. Retrieved December 1, 2025.
  88. ↑ "William F. O'Dell Award". Sage Journals. Retrieved December 1, 2025.
  89. ↑ "Winners of the Ig® Nobel Prize". Improbable Research. August 2006. Retrieved May 15, 2013.
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